Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Video as a powerful tool to communicate innovative research methodologies to your business partners

106 views

Published on

Nowadays video plays a critical role in Insights industry. Video not only significantly increases the quality and effectiveness of the insights communication, but it also helps Insights professionals to communicate innovative research methods and complex research methodologies. During this presentation I’ll share ideas and insights on how to create a storytelling approach for research methods & methodologies that enables to achieve strong trust and advocacy from the side of diverse Leadership Teams.

Published in: Education
  • Login to see the comments

  • Be the first to like this

Video as a powerful tool to communicate innovative research methodologies to your business partners

  1. 1. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Video as a powerful tool to communicate innovative research methodologies to your business partners Nadia Morozova bestinsightsphere.com
  2. 2. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Where does storytelling start?
  3. 3. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video How did you get this data?
  4. 4. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Strategic business questions often require complex research methodologies
  5. 5. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Prepare your methodology storytelling in advance
  6. 6. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Case Study 1: e-commerce shopper behavior Blending neuroscience, qualitative and quantitative research methodologies Location & time Screening Study Part #1 Quality Control Study Part #2 Study Part #3
  7. 7. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Case Study 2: new product launch Concept & product testing Multiple locations with different taste & product experience Why these markets & consumers? Which concept & product? What market? Location & time Study Part #1 Quality Control Study Part #2 What facility? Study Part #1 Quality Control Study Part #2
  8. 8. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Where else can methodological videos be used? Introduction of concepts : Behavioral Economics, Zero Moment of Truth
  9. 9. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video How to engage the audience? 3. prove the choice of research methodology 1. business questions 2. translate business questions into research questions
  10. 10. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Thank You! Nadia Morozova nadia@bes0nsightsphere.com
  11. 11. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Q & A Nadia Morozova bes0nsightsphere.com Sue York NewMR
  12. 12. Video as a tool to communicate innova0ve research methodologies to your business partners Nadia Morozova, Bes0nsightsphere.com The Future of Video Pla0num Communica0on Silver Gold NewMR 2018 Sponsors

×