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TLDR – Improving the communication of insights to stakeholders

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To be successful, we need to get impact from our insights. But client-side knowledge and insights teams are struggling to communicate to wider stakeholders. With this in mind, Coca-Cola partnered with Keen As Mustard Marketing to carry out The Great Communication Experiment in order to understand which insights communications have most impact.
Lauren Raby, analyst at Coca-Cola Western Europe and Lucy Davison, founder and MD at Keen as Mustard present their findings and give guidance on how insight teams can have impact with stakeholders

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TLDR – Improving the communication of insights to stakeholders

  1. 1. TLDR – Improving the communica6on of insights to stakeholders Lucy Davison, Keen as Mustard and Lauren Raby, Coca-Cola The Future of Storytelling and Visualisation TLDR – Improving the communica6on of insights to stakeholders Lauren Raby Coca-Cola Lucy Davison Keen as Mustard
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  35. 35. TLDR – Improving the communica6on of insights to stakeholders Lucy Davison, Keen as Mustard and Lauren Raby, Coca-Cola The Future of Storytelling and Visualisation Thank You! www.mustardmarketing.com @keenasmustard
  36. 36. TLDR – Improving the communica6on of insights to stakeholders Lucy Davison, Keen as Mustard and Lauren Raby, Coca-Cola The Future of Storytelling and Visualisation Q & A Ray Poynter NewMR Lauren Raby Coca-Cola Lucy Davison Keen as Mustard
  37. 37. TLDR – Improving the communica6on of insights to stakeholders Lucy Davison, Keen as Mustard and Lauren Raby, Coca-Cola The Future of Storytelling and Visualisation NewMR 2018 Sponsors Communica6on Silver Gold

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