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The 6 R’s of great video research

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The 6 R’s of great video research

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Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech is becoming increasingly similar, and the main value will come from the researchers. The presentation will look at issues such as creating the right design, working to find the right people, asking the right questions and knowing what not to ask.

Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech is becoming increasingly similar, and the main value will come from the researchers. The presentation will look at issues such as creating the right design, working to find the right people, asking the right questions and knowing what not to ask.

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The 6 R’s of great video research

  1. 1. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech The Five r’s of Grrrrreat Video Research Andy Buckley, Innova=ons Director Manchester I New York I Singapore
  2. 2. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech THE RISE OF VIDEO Vox pops Mobile self-ethno Filmmaking
  3. 3. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech PEOPLE-CENTRED RESEARCH
  4. 4. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech COMMUNICATING WITH PEOPLE LIKE YOU AND ME
  5. 5. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech THE FIVE R’S OF VIDEO RESEARCH Reason Reflect Recruit Ready Relate Photo by Mink Mingle on Unsplash
  6. 6. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech OR REASON DATA COLLECTION IMPACT
  7. 7. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech Photo by Tyler Mullins on Unsplash Effort Privacy and inVmacy In-the-moment or considered? REFLECT
  8. 8. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech Open and honest Build relaVonships from the start Be clear about what happens at the end RECRUIT
  9. 9. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech READY Making an effort is reciprocal
  10. 10. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech RELATE Build relaVonships throughout the process
  11. 11. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech Photo by Mink Mingle on Unsplash THE FIVE R’S OF VIDEO RESEARCH Reason Reflect Recruit Ready Relate
  12. 12. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech Thank You! Andy Buckley Innova=ons Director Manchester I New York I Singapore
  13. 13. The 5R’s of great video research Andy Buckley, Join the Dots New but not Tech Q & A Andy Buckley Join the Dots Ray Poynter The Future Place

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