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Technology in Action - expert panel discussion

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A panel discussion with leading experts, what is happening, where are things going, what should people look out for?

This panel discussion forms part of the online Festival of NewMR webinar series.

Published in: Education
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Technology in Action - expert panel discussion

  1. 1. Ray Poynter NewMR Eileen Campbell Reid Campbell Group, Canada Paul Neto Measure Protocol, Canada Mike Stevens What Next Strategy & Planning, UK Priscilla McKinney Little Bird Marketing, USA
  2. 2. Sponsors Gold Silver The Festival of NewMR, March 2020
  3. 3. Chair: Ray Poynter •  Sponsors •  COVID 19 •  Panel Discussion •  Recording •  Volume •  Patreon
  4. 4. Eileen Campbell Reid Campbell Group, Canada Eileen Campbell has a long history of leadership in marketing and research. Along with partners Andrew Reid and Jennifer Reid, she launched a research tech and consulting holding company, Reid Campbell Group. She currently serves as the company’s Chairman. RCG is focused on bringing conversational marketing technology to the world of consumer insights. RCG’s current holdings include Rival Technologies and Reach3 Insights. Prior to forming RCG, Eileen served as Chief Marketing Officer at IMAX Corporation. At IMAX, Eileen lead the company’s marketing interactions with leading Hollywood studios and joint venture exhibition partners around the world. Before joining IMAX, Eileen served as the Global Chief Executive of Millward Brown, a $1B research-based consultancy owned by WPP. She joined MB in 2000 as the CEO for North America, She was accountable for Millward Brown’s 78 offices in 51 countries. The company’s client roster included 81 of the world’s top 100 brands. In addition to her role at RCG, Eileen served as a member of the board of directors for Monotype Imaging Holdings (NASDAQ: TYPE) prior to the company’s sale. She previously served on the board of advisors for Reimagine Holdings, a private equity firm focused on technology-enabled consumer insights and marketing services companies. She has held board of director’s seats at Vision Critical, a SaaS company providing customer intelligence software, and the Angus Reid Group, a global polling firm. She is a founding board director of Power of Voice, a not-for-profit committed to providing communications skills training for civil society organizations in low income countries. Eileen is a member of the board of directors of C200, a women’s executive leadership organization, where she leads the Marketing and Communications Committee and is involved in mentoring activities.
  5. 5. Paul Neto Measure Protocol, Canada Paul Neto is currently co-founder, Chief Marketing Officer at Measure Protocol, a blockchain- powered marketplace for person-based data. Prior to founding Measure Protocol, Paul was VP Digital & Media at Kantar Canada. Paul has also led a number of digital innovation, product and research roles at comScore, and at Crowd Science which he co-founded and was acquired by YuMe where he pioneered research in virtual reality, neuroscience and connected television. As a regular speaker at research and media conferences, including IIeX, ARF, IAB and Variety, Paul was a recipient of the IAB Service Excellence Award in 2015.
  6. 6. Mike Stevens What Next Strategy & Planning, UK Mike Stevens is a leading consultant, advisor and writer at the intersection of technology, research and analytics. He has 20 years’ experience in insight, software and consulting firms including Vision Critical, where he led the EMEA region; and Kantar, where he managed regional business units and global accounts. He now helps client teams and agencies to build capability, adopt technology and implement process change. Mike is also the Founder and Editor of insightplatforms.com, the leading online resource for learning about, discovering and choosing digital research tools.
  7. 7. Priscilla McKinney Little Bird Marketing, USA Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
  8. 8. Ray Poynter NewMR Eileen Campbell Reid Campbell Group, Canada Paul Neto Measure Protocol, Canada Mike Stevens What Next Strategy & Planning, UK Priscilla McKinney Little Bird Marketing, USA
  9. 9. Closing announcements •  Sponsors •  Slides and Recordings •  3 more webinars this week •  Patreon
  10. 10. Thank You

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