SlideShare a Scribd company logo

Semiotics will change your career – and then it will change your life

*Note: this webinar series is ongoing from 23rd April 2020. If you'd like to join these ongoing sessions, please check out the timetable below in this description area* Webinar description: If you work in marketing or market research, or if any aspect of your job involves understanding consumers, there’s never been a better time to get into semiotics. Brands around the world are rapidly taking it up. It strengthens brand communications, guides design and ensures that everything is pitch-perfect for global and local markets. It bridges the gap between culture and psychology, giving a clear view of how the deepest emotions and needs of the individual are connected to national tastes, politics and changing social trends. It’s also unique in being the only market research method which is expressly designed to unlock the meaning of visual images. Until now, the only barrier for would-be users and practitioners was that semiotics was considered hard to access and rather academic. All that has changed with the publication of ‘Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits’. Described by reviewers as “immensely readable”, “crystal clear” and “generous” in sharing the author’s 20 years of commercial experience, ‘Using Semiotics’ is the first book to offer a complete step-by-step course for marketers that takes away the barriers to entry and empowers everyone to conduct their own research and find original insights for brands. No previous experience or training is required and readers who follow all the steps have a completed, publishable project by the end of the book. This is the first webinar in a series in which Dr Rachel Lawes, the author of ‘Using Semiotics in Marketing’ and Ray Poynter, a luminary of British market research, read the book together, over a handful of episodes. Everyone is invited to join us and is guaranteed to look at the world differently by the end. Semiotics will permanently change the way you think about marketing, brands and consumers and eventually it will change the way you think about your own culture and your own life. Timetable: 23 April, Presentation by Dr Rachel Lawes on semiotics, what it is it, why you might be interested in it, and what will the book help you achieve? 21 May, Review of chapters 1-3, questions and comments from readers 11 June, Review of chapters 4-6, questions and comments from readers 2 July, Review of chapters 7-9, questions and comments from readers 23 July, Review of chapters 10-12, questions and comments from readers Note, you will need to acquire a copy of the book if you want to read along with the group, available in e-form, paperback and hardback from Kogan Page, Amazon and other retailers. Click here to register for the follow-up read-a-long sessions: https://bit.ly/2VQV1EU

1 of 17
Download to read offline
SEMIOTICS WILL CHANGE YOUR CAREER
AND THEN IT WILL CHANGE YOUR LIFE
DR RACHEL LAWES
Webinar, 23 April 2020
Sponsors
Gold
Silver
Semiotics will change your career – and then it will change your life
Semiotics will change your career – and then it will change your life
$700
$400
British
Weddings now
cost £30,355
Up 12% on last year
US
WEDDINGS
NOW $44K
UP 75%
IN 1 YEAR
BANK
OF
MOM
& DAD

Recommended

Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of BeliefsRay Poynter
 
Uncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden NarrativesUncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden NarrativesRay Poynter
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzRay Poynter
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in FocusRay Poynter
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in FocusRay Poynter
 
The State of Insights – September 2023
The State of Insights – September 2023The State of Insights – September 2023
The State of Insights – September 2023Ray Poynter
 
Research Thinking in the age of AI
Research Thinking in the age of AIResearch Thinking in the age of AI
Research Thinking in the age of AIRay Poynter
 
How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?Ray Poynter
 

More Related Content

More from Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
 
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...Ray Poynter
 
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysUsing Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
 
Exploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPTExploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPTRay Poynter
 
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysUsing Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
 
Tech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer researchTech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer researchRay Poynter
 
Curious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insightsCurious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insightsRay Poynter
 
Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!Ray Poynter
 
Insights & Market Research in 2027 – Scenario Thinking
Insights & Market Research in 2027 – Scenario ThinkingInsights & Market Research in 2027 – Scenario Thinking
Insights & Market Research in 2027 – Scenario ThinkingRay Poynter
 
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...Ray Poynter
 
Why Surveys Need To Become Conversational
Why Surveys Need To Become ConversationalWhy Surveys Need To Become Conversational
Why Surveys Need To Become ConversationalRay Poynter
 
How to Become an Irreplaceable Quant Researcher
How to Become an Irreplaceable Quant ResearcherHow to Become an Irreplaceable Quant Researcher
How to Become an Irreplaceable Quant ResearcherRay Poynter
 
NewMR Webinar - How to use AI to capture insights from social media data.pdf
NewMR Webinar - How to use AI to capture insights from social media data.pdfNewMR Webinar - How to use AI to capture insights from social media data.pdf
NewMR Webinar - How to use AI to capture insights from social media data.pdfRay Poynter
 
How to use Excel for Market Research and Insight - Part 1
How to use Excel for Market Research and Insight - Part 1How to use Excel for Market Research and Insight - Part 1
How to use Excel for Market Research and Insight - Part 1Ray Poynter
 
Automated Semiotic Analysis: Hero, Heretic or Helper?
Automated Semiotic Analysis: Hero, Heretic or Helper?Automated Semiotic Analysis: Hero, Heretic or Helper?
Automated Semiotic Analysis: Hero, Heretic or Helper?Ray Poynter
 
Hannah Rogers - Qual Research - NewMR 2022.pdf
Hannah Rogers - Qual Research - NewMR 2022.pdfHannah Rogers - Qual Research - NewMR 2022.pdf
Hannah Rogers - Qual Research - NewMR 2022.pdfRay Poynter
 
Aziz and Rhodes - Qual Research - NewMR 2022.pdf
Aziz and Rhodes - Qual Research - NewMR 2022.pdfAziz and Rhodes - Qual Research - NewMR 2022.pdf
Aziz and Rhodes - Qual Research - NewMR 2022.pdfRay Poynter
 
Hollow and Winslow - Qual Research - NewMR 2022.pdf
Hollow and Winslow - Qual Research - NewMR 2022.pdfHollow and Winslow - Qual Research - NewMR 2022.pdf
Hollow and Winslow - Qual Research - NewMR 2022.pdfRay Poynter
 
Using Behavioral Data - Netquest - NewMR May 22.pptx.pdf
Using Behavioral Data - Netquest - NewMR May 22.pptx.pdfUsing Behavioral Data - Netquest - NewMR May 22.pptx.pdf
Using Behavioral Data - Netquest - NewMR May 22.pptx.pdfRay Poynter
 
7 tips for using behavioural data - 2022.pdf
7 tips for using behavioural data - 2022.pdf7 tips for using behavioural data - 2022.pdf
7 tips for using behavioural data - 2022.pdfRay Poynter
 

More from Ray Poynter (20)

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
 
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
 
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysUsing Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
 
Exploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPTExploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPT
 
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysUsing Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
 
Tech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer researchTech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer research
 
Curious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insightsCurious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insights
 
Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!
 
Insights & Market Research in 2027 – Scenario Thinking
Insights & Market Research in 2027 – Scenario ThinkingInsights & Market Research in 2027 – Scenario Thinking
Insights & Market Research in 2027 – Scenario Thinking
 
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...
 
Why Surveys Need To Become Conversational
Why Surveys Need To Become ConversationalWhy Surveys Need To Become Conversational
Why Surveys Need To Become Conversational
 
How to Become an Irreplaceable Quant Researcher
How to Become an Irreplaceable Quant ResearcherHow to Become an Irreplaceable Quant Researcher
How to Become an Irreplaceable Quant Researcher
 
NewMR Webinar - How to use AI to capture insights from social media data.pdf
NewMR Webinar - How to use AI to capture insights from social media data.pdfNewMR Webinar - How to use AI to capture insights from social media data.pdf
NewMR Webinar - How to use AI to capture insights from social media data.pdf
 
How to use Excel for Market Research and Insight - Part 1
How to use Excel for Market Research and Insight - Part 1How to use Excel for Market Research and Insight - Part 1
How to use Excel for Market Research and Insight - Part 1
 
Automated Semiotic Analysis: Hero, Heretic or Helper?
Automated Semiotic Analysis: Hero, Heretic or Helper?Automated Semiotic Analysis: Hero, Heretic or Helper?
Automated Semiotic Analysis: Hero, Heretic or Helper?
 
Hannah Rogers - Qual Research - NewMR 2022.pdf
Hannah Rogers - Qual Research - NewMR 2022.pdfHannah Rogers - Qual Research - NewMR 2022.pdf
Hannah Rogers - Qual Research - NewMR 2022.pdf
 
Aziz and Rhodes - Qual Research - NewMR 2022.pdf
Aziz and Rhodes - Qual Research - NewMR 2022.pdfAziz and Rhodes - Qual Research - NewMR 2022.pdf
Aziz and Rhodes - Qual Research - NewMR 2022.pdf
 
Hollow and Winslow - Qual Research - NewMR 2022.pdf
Hollow and Winslow - Qual Research - NewMR 2022.pdfHollow and Winslow - Qual Research - NewMR 2022.pdf
Hollow and Winslow - Qual Research - NewMR 2022.pdf
 
Using Behavioral Data - Netquest - NewMR May 22.pptx.pdf
Using Behavioral Data - Netquest - NewMR May 22.pptx.pdfUsing Behavioral Data - Netquest - NewMR May 22.pptx.pdf
Using Behavioral Data - Netquest - NewMR May 22.pptx.pdf
 
7 tips for using behavioural data - 2022.pdf
7 tips for using behavioural data - 2022.pdf7 tips for using behavioural data - 2022.pdf
7 tips for using behavioural data - 2022.pdf
 

Recently uploaded

2.15.24 Making Whiteness -- Baldwin.pptx
2.15.24 Making Whiteness -- Baldwin.pptx2.15.24 Making Whiteness -- Baldwin.pptx
2.15.24 Making Whiteness -- Baldwin.pptxMaryPotorti1
 
Intuition behind Monte Carlo Markov Chains
Intuition behind Monte Carlo Markov ChainsIntuition behind Monte Carlo Markov Chains
Intuition behind Monte Carlo Markov ChainsTushar Tank
 
Food Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in CanvasFood Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in CanvasAlexandraSwartzwelde
 
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRASACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRASMaria Lucia Céspedes
 
DISCOURSE: TEXT AS CONNECTED DISCOURSE
DISCOURSE:   TEXT AS CONNECTED DISCOURSEDISCOURSE:   TEXT AS CONNECTED DISCOURSE
DISCOURSE: TEXT AS CONNECTED DISCOURSEMYDA ANGELICA SUAN
 
Practical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptxPractical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptxKatherine Villaluna
 
mean stack mean stack mean stack mean stack
mean stack mean stack  mean stack  mean stackmean stack mean stack  mean stack  mean stack
mean stack mean stack mean stack mean stackNuttavutThongjor1
 
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTScatch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTSCarlaNicolas7
 
LIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATIONLIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATIONSayali Powar
 
2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptx2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptxMaryPotorti1
 
UniSC Fraser Coast library self-guided tour
UniSC Fraser Coast library self-guided tourUniSC Fraser Coast library self-guided tour
UniSC Fraser Coast library self-guided tourUSC_Library
 
The Ministry of Utmost Happiness by Arundhati Roy
The Ministry of Utmost Happiness by Arundhati RoyThe Ministry of Utmost Happiness by Arundhati Roy
The Ministry of Utmost Happiness by Arundhati RoyTrushali Dodiya
 
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Rabiya Husain
 
EDL 290F Week 1 - Meet Me at the Start Line.pdf
EDL 290F Week 1 - Meet Me at the Start Line.pdfEDL 290F Week 1 - Meet Me at the Start Line.pdf
EDL 290F Week 1 - Meet Me at the Start Line.pdfElizabeth Walsh
 
2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptx2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptxMaryPotorti1
 
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)Rabiya Husain
 
Chromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-PrincipleChromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-Principleblessipriyanka
 
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxCONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxAnupkumar Sharma
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaFaheema Hasan
 
IR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & TheoryIR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & Theorynivedithag131
 

Recently uploaded (20)

2.15.24 Making Whiteness -- Baldwin.pptx
2.15.24 Making Whiteness -- Baldwin.pptx2.15.24 Making Whiteness -- Baldwin.pptx
2.15.24 Making Whiteness -- Baldwin.pptx
 
Intuition behind Monte Carlo Markov Chains
Intuition behind Monte Carlo Markov ChainsIntuition behind Monte Carlo Markov Chains
Intuition behind Monte Carlo Markov Chains
 
Food Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in CanvasFood Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in Canvas
 
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRASACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
 
DISCOURSE: TEXT AS CONNECTED DISCOURSE
DISCOURSE:   TEXT AS CONNECTED DISCOURSEDISCOURSE:   TEXT AS CONNECTED DISCOURSE
DISCOURSE: TEXT AS CONNECTED DISCOURSE
 
Practical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptxPractical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptx
 
mean stack mean stack mean stack mean stack
mean stack mean stack  mean stack  mean stackmean stack mean stack  mean stack  mean stack
mean stack mean stack mean stack mean stack
 
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTScatch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
catch-up-friday-ARALING PNLIPUNAN SOCIAL JUSTICE AND HUMAN RIGHTS
 
LIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATIONLIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATION
 
2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptx2.20.24 The March on Washington for Jobs and Freedom.pptx
2.20.24 The March on Washington for Jobs and Freedom.pptx
 
UniSC Fraser Coast library self-guided tour
UniSC Fraser Coast library self-guided tourUniSC Fraser Coast library self-guided tour
UniSC Fraser Coast library self-guided tour
 
The Ministry of Utmost Happiness by Arundhati Roy
The Ministry of Utmost Happiness by Arundhati RoyThe Ministry of Utmost Happiness by Arundhati Roy
The Ministry of Utmost Happiness by Arundhati Roy
 
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
 
EDL 290F Week 1 - Meet Me at the Start Line.pdf
EDL 290F Week 1 - Meet Me at the Start Line.pdfEDL 290F Week 1 - Meet Me at the Start Line.pdf
EDL 290F Week 1 - Meet Me at the Start Line.pdf
 
2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptx2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptx
 
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
 
Chromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-PrincipleChromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-Principle
 
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxCONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic Leukemia
 
IR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & TheoryIR introduction Introduction, Principle & Theory
IR introduction Introduction, Principle & Theory
 

Semiotics will change your career – and then it will change your life

  • 1. SEMIOTICS WILL CHANGE YOUR CAREER AND THEN IT WILL CHANGE YOUR LIFE DR RACHEL LAWES Webinar, 23 April 2020
  • 6. British Weddings now cost £30,355 Up 12% on last year US WEDDINGS NOW $44K UP 75% IN 1 YEAR BANK OF MOM & DAD
  • 10. PART 1 • What is semiotics? Key facts and terms • How brand owners & marketers use semiotics • Quick-cook recipe: how to do research using semiotics BRIEFS PROPOSALS
  • 11. PART 2 • How to analyse signs & symbols • How to decode culture & social trends • Tools for creativity & innovation ANALYSIS
  • 12. PART 3 • Field trips! • Ethnography & discourse analysis • Turning insight into strategy STRATEGY
  • 13. PART 4 • Writing-up & sharing your findings • Hot topics: AI, semiotics around the world • Self-development & your future career WRITE!
  • 14. GET READY TO BE AMAZED YOUR FRIENDS AT #NEWMR REMIND YOU TO USE SEMIOTICS RESPONSIBLY
  • 15. let’s discuss! Dr Rachel Lawes Ray Poynter
  • 16. Read-a-long with Ray and Rachel • Read the book together between now and 23 July • Tackle the suggested tasks in the book • Ongoing discussion of the book, tasks and semiotics in a dedicated LinkedIn group • Four webinars, each to review three chapters – 21 May, Review of chapters 1-3 – 11 June, Review of chapters 4-6 – 2 July, Review of chapters 7-9 – 23 July, Review of chapters 10-12 and final overview. • If you complete all the steps, you should have a substantial knowledge of semiotics and a project you could consider publishing.