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Ray Poynter Research Innovation 2016

The growth in the number of new approaches to research, from Artificial Intelligence to Neuroscience, to Behavioural Economics, to Smartphone Ethnography and much, more can be baffling. How can users, investors, and career builders assess which are most likely to be winners, and which will soon be in history’s trashcan? This presentation will give provide guidance into how to assess new techniques.

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Ray Poynter Research Innovation 2016

  1. 1. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 How to Pick Innovation Winners Ray Poynter The Future Place 7 December 2016
  2. 2. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Agenda 1 Examples of Winners 2 Examples of Niches 3 Success Factors 4 Predictions
  3. 3. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Big Winners * Company is a client of The Future Place / NewMR Online Research SSI*, Research Now*, Toluna etc Cost, speed & ease Research Communities Vision Critical* & C Space Customer-centricity, speed, cost Passive measurement Flurry, Dunnhumby & Nielsen Filling gaps, ROI
  4. 4. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Niche or Growing Winners Expanded Reach RIWI, On Device, MESH* Known Needs Capacity / Automation ZappiStore* & InfoTools Business Process Change New Thinking BrainJuicer & InSites Ideas + Marketing * Company is a client of The Future Place / NewMR
  5. 5. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Drivers of Innovation Success Existing Solutions Cheaper Faster NEW! Scalable Faster
  6. 6. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Predictions Text Analytics Story Finding Automation Videos & Images Social Media
  7. 7. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 What About Better? Better Cheaper/Faster Big Money Scalable Niche Money Experts High Wages
  8. 8. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Thank You! @RayPoynter
  9. 9. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Q & A Sue York The Handbook of Mobile Market Research Ray Poynter The Future Place

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