Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
2017	
Where’s	the	cu/ng	edge	
...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Inputs	
#NewMR
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Mainstream	
•  Mobile	
•  Comm...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Automa=on	
Repor=ng	 DIY	
Prod...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Blended	Research	
		Surveys	
S...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Messaging	
Dark	Social
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Agile	
Minimum	 Viable	
Minimu...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Recognology	HT	Mardien	Drew	
G...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Analy=cs	
•  MulDple	sources	
...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Not	Yet	
•  IoT	
•  Brain	scan...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Blind	Alleys	
•  Anything	that...
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Thank	You!
2017	–	Where’s	the	cu0ng	edge	in	market	research?	
Ray	Poynter	
Festival of
#NewMR 2017
	
	
Q	&	A	
Ray	Poynter	Sue	York
Upcoming SlideShare
Loading in …5
×

Ray Poynter Festival of NewMR 2017

314 views

Published on

In this presentation Ray will highlight the latest trends and innovation in market research, highlighting shifts that could be impacting the way we do market research in 2017 and the near future. The presentation will draw on the recent GRIT report, the IIeX conference held in Amsterdam, and events/reports from the likes of ESOMAR and the MRS.

Published in: Education
  • My personal experience with research paper writing services was highly positive. I sent a request to ⇒ www.HelpWriting.net ⇐ and found a writer within a few minutes. Because I had to move house and I literally didn’t have any time to sit on a computer for many hours every evening. Thankfully, the writer I chose followed my instructions to the letter. I know we can all write essays ourselves. For those in the same situation I was in, I recommend ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I think you need a perfect and 100% unique academic essays papers have a look once this site i hope you will get valuable papers, ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Ray Poynter Festival of NewMR 2017

  1. 1. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 2017 Where’s the cu/ng edge in market research? Ray Poynter
  2. 2. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Inputs #NewMR
  3. 3. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Mainstream •  Mobile •  CommuniDes •  Beyond direct quesDons •  Eye-tracking •  CollaboraDve •  Storytelling
  4. 4. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Automa=on Repor=ng DIY Products Shrink- wrapped Solu=ons
  5. 5. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Blended Research Surveys Social Media System 2 System 1 Qual Big Data F2F Comm- uniDes
  6. 6. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Messaging Dark Social
  7. 7. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Agile Minimum Viable Minimum Viable Product Design Test Refine Launch Waterfall Agile - Itera=ve Design Test Refine Launch Design Test Refine Launch Design Test Refine Launch Design Test Refine Launch
  8. 8. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Recognology HT Mardien Drew Google Photos – “Rock”
  9. 9. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Analy=cs •  MulDple sources •  Longitudinal •  Sparse data •  Imperfect data •  Beyond numerical data
  10. 10. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Not Yet •  IoT •  Brain scanners (but IAT is hot) •  GeolocaDon •  Immersive VR and AR – but could be v.soon •  AI interacDons (but AI-based analysis is arriving)
  11. 11. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Blind Alleys •  Anything that is more expensive – no ma^er how good •  3D and interacDve visualisaDon – for end-client use •  Anything where users have to understand how the method works
  12. 12. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Thank You!
  13. 13. 2017 – Where’s the cu0ng edge in market research? Ray Poynter Festival of #NewMR 2017 Q & A Ray Poynter Sue York

×