1.
Breaking out of the Box
of Online Focus Groups
Webinar 24 March 2021
Patrice Wooldridge
Wooldridge Associates Inc

2.
Sponsors
Gold
Silver
Communication

3.
5415 N. Sheridan Rd. #4205
Chicago, IL 60640 Twitter: @PatriceWA
Phone: 01-773-769-0993
www.WAstrategy.com
Breaking out of the Box
of Online Focus Groups

4.
Online Video Groups have been around over 20 years
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Everyone is basically using the same box format
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Goals of this talk
1 Examine some basics to consider when you
are hosting a video conference
2. Look at how you might decide between the
video app to use what is best for your purpose
3. Consider ways to break out of this box

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Let’s start with the basics you need to consider
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The Basics
1. Security
2. Consistent quality of audio and video
3. Ease for participants to download and use the app
4. A variety of features like recording, screen share, etc.
5. Ability for clients to participate
Keep in Mind:
1. Check your internet speed
2. Turn off as many apps/close windows on your device as possible
3. Always has a back up host/interviewer
4. Consider the time of day and year

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What app to use – let’s just consider 2:
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Differences
1. Zoom is cheaper to rent to use vs. Adobe Connect
2. MANY people have already downloaded and used Zoom so this platform is more familiar
3. But Adobe offers more flexibility in how you as the host/moderator set up what you want to show
4. Yet Zoom offers a variety of features that are easy for anyone to use (you don’t need tech support)

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How Are Clients Included?
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Participants question who is there
when the # doesn’t match the
pictures on the screen!
And there is no easy way
for clients to chat - Keeps the list of clients in a
separate window
- Allows you to set up a “pod”
where the clients can chat
- You can add a pod to sent notes
to the moderator

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Consider using a large screen and/or even 2 screens!
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Zoom is constantly adding more features!

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Features to consider
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For Today:
Whiteboard
Break out rooms
Additional cameras
Let’s start with Whiteboards

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Consider Breakout rooms during a group discussion
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Zoom makes it easy to set up breakout sessions.

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Break out of the single camera mode!!
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We can use apps like Overview to show
only what your phone’s camera sees.

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But the sky is the limit in where and what video cameras you might use!
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Or, set up another fixed camera
to enter the room so that you
can do picture or product sorts

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Break out of the box
and enjoy the adventure!
Twitter: @PatriceWA

15.
Sponsors
Gold
Silver
Communication

16.
Q & A
Patrice Wooldridge
Wooldridge Associates Inc
Ray Poynter
NewMR