Presented by Patrice Wooldridge, MBA, President, Wooldridge Associates
NewMR Event: Qualitative Research in 2021
Presentation Description
Online video focus groups have been around for about 20 years. As an early adopter, I have been conducting them for over 15 years. But in the last year almost all focus groups have had to move to online services. So let’s talk about what services are available and best practices of holding discussions online to help make the experience feel and look more alive (like how you can do a product sort or show participants what items look like on a mobile screen while broadcasting on a separate device). It’s time to break out of the square boxes!
Watch the recording via NewMR.org/play-again