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Personally speaking

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Visualisation and storytelling have almost become clichés today and are built on the accurate premise that a story told visually is priceless.
What is the future though? We believe that the next big shift in storytelling is who the story is for. Given the rising trend of personalisation in all spheres of life, the future of storytelling is the point of view of the person listening in, not telling it.
Audiences are comprised of individuals who come to the presentation with differing perspectives and therefore are looking to make individually relevant connects and decisions.
And that is where story telling needs to go – allowing individuals in the audience to make their personal connections and thereby customising the story to their world. One presentation, customised personal vision, unique storytelling.

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Personally speaking

  1. 1. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Personally Speaking Nirupama Kaushik Asha Ganesan Sen The Future of Storytelling & Visualisation
  2. 2. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation 2
  3. 3. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation “Story Telling is the communal currency of humanity” “The human species thinks in metaphors and learns through stories” – Mary Catherine Bateson “Story telling is the most powerful way of putting ideas into the world today” – Robert McKee
  4. 4. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Today’s Paradigm
  5. 5. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Whose story is it anyway? Old Man Modern Art Woman
  6. 6. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Refraction not Reflection Boring ! Awesome !!! Could be better !!
  7. 7. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation So what do we need to do differently? Move away from methodologies & framework Focus on stories Different stories from the same data
  8. 8. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Our inspiration is from…storytellers…books… “One man’s meat….” offers a choice of four possible endings
  9. 9. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation …cinema •  The theatrical release of the 1985 movie “Clue” included 3 possible endings with different theatres receiving one of three endings # Ending Clue 1 # Ending Clue 2 # Ending Clue 3
  10. 10. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Story Telling ≠ Visuals
  11. 11. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation A good story speaks for itself
  12. 12. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation A good story speaks for itself
  13. 13. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation “The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies to individuals and institutions” – Michael Margolis
  14. 14. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation So where do we go from here?.... This story can also have different endings
  15. 15. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Scenario 1 ( We Love it!) And we all live happily ever after!
  16. 16. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Scenario 2 ( Reality Bites) Not so fast!
  17. 17. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Scenario 3 (Status Quo) Sad Situation!
  18. 18. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Client What do we need for a happy ending? Practitioner
  19. 19. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation We believe in happy endings… what’s your story? nirupama.kaushik@brand-scapes.com asha.sen@brand-scapes.com
  20. 20. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Q & A Nirupama Kaushik Asha Ganesan Sen BRANDSCAPES WORLDWIDE Sue York NewMR
  21. 21. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation NewMR 2018 Sponsors CommunicaBon Silver Gold

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