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Visualisation and storytelling have almost become clichés today and are built on the accurate premise that a story told visually is priceless.
What is the future though? We believe that the next big shift in storytelling is who the story is for. Given the rising trend of personalisation in all spheres of life, the future of storytelling is the point of view of the person listening in, not telling it.
Audiences are comprised of individuals who come to the presentation with differing perspectives and therefore are looking to make individually relevant connects and decisions.
And that is where story telling needs to go – allowing individuals in the audience to make their personal connections and thereby customising the story to their world. One presentation, customised personal vision, unique storytelling.