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Ocular Truth: The Impact of Visuals

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With the research landscape transforming into immersive engagement territories, narratives are the new paradigm shift. As much as research involves data, the way we deliver consumer stories that drive business strategy is ultimately defined by our decision to weave them. This webinar will focus on the intricacies of how we can visually communicate these stories without diluting the essence of context, introducing methodologies that evoke graphic representations and conjure results to effectively drive the point.

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Ocular Truth: The Impact of Visuals

  1. 1. The Future of Storytelling and Visualisation Ocular Truth The Impact of Visuals Payal Shah & Sabrina Schöder
  2. 2. The Future of Storytelling and Visualisation Payal Shah Sabrina Schöder Director Crea+ve & Market Intelligence Managing Director & Partner
  3. 3. The Future of Storytelling and Visualisation We believe in Partnership. To design research methodologies To create brand direc<ons To ideate the future
  4. 4. The Future of Storytelling and Visualisation
  5. 5. The Future of Storytelling and Visualisation So the ques4on really is: HOW and not the WHAT.
  6. 6. The Future of Storytelling and Visualisation And HOW we communicate our findings in crea<ve way to clearly and precisely convey the insight?
  7. 7. The Future of Storytelling and Visualisation And that’s when storytelling come into the picture!
  8. 8. The Future of Storytelling and Visualisation PERSONAS BRAND VISUAL SYSTEM PRODUCTS ENVIRONMENT
  9. 9. The Future of Storytelling and Visualisation
  10. 10. The Future of Storytelling and Visualisation Fit for Purpose -Edward Tu:e
  11. 11. The Future of Storytelling and Visualisation Fit for Purpose -Edward Tu:e
  12. 12. The Future of Storytelling and Visualisation DIFFERENT OBJECTIVES. DIFFERENT APPROACHES
  13. 13. The Future of Storytelling and Visualisation DATA TRANFORMATION INTO IMMERSIVE EXPERIENCES
  14. 14. The Future of Storytelling and Visualisation DESIGNED DIGITAL BOOKLETS CUSTOMISED AESTHETICALLY RICH
  15. 15. The Future of Storytelling and Visualisation VIDEO OUTPUT
  16. 16. The Future of Storytelling and Visualisation SPONTANEIOUS GO-GETTERS COMPLACENT SOCIALIZER DISCIPLINED PRAGMATICS ATTITUDE PERSONA LITY LIFE OUTLOOK SOCIAL LIFE MINDSET PERSONAS
  17. 17. The Future of Storytelling and Visualisation HOLISTIC LIFESTYLE PERSONAS HOLISTIC LIFESTYLE PERSONAS INNOVATIVE WAYS OF EXPRESSION
  18. 18. The Future of Storytelling and Visualisation TRANSFORMING BORING TO INTERESTING! When you have a lot of informa<on, avoid mundane methods to communicate!
  19. 19. The Future of Storytelling and Visualisation INSIGHTFUL DATA PACKS Clear insights BeWer context clarity Enable strategic ac<ons Quick Decode
  20. 20. The Future of Storytelling and Visualisation CREATIVE WORKSHOPS
  21. 21. The Future of Storytelling and Visualisation VISUAL TECHNIQUES INVOKE IMAGINATION CREATIVE STIMULATION
  22. 22. The Future of Storytelling and Visualisation VISUAL & TACTILE FEEL ENABLING CREATIVE OUTPUT
  23. 23. The Future of Storytelling and Visualisation INNOVATION & IDEATION
  24. 24. The Future of Storytelling and Visualisation
  25. 25. The Future of Storytelling and Visualisation WRITTEN CONCEPTS IDEA VISUALIZATION TECHNICAL CLARITY
  26. 26. The Future of Storytelling and Visualisation CREATIVITY MUST BE OUR SECOND NATURE!
  27. 27. The Future of Storytelling and Visualisation Thank You! ASIA-PACIFIC | HQ. MUMBAI
  28. 28. The Future of Storytelling and Visualisation Payal Shah Sabrina Schöder Director Crea+ve & Market Intelligence Managing Director & Partner Q & A Sue York NewMR Ocular Truth - The Impact of Visuals
  29. 29. The Future of Storytelling and Visualisation NewMR 2018 Sponsors Communica=on Silver Gold

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