Alex Orap, Founder and Chief Growth Officer at YouScan joins NewMR to show how to capture valuable consumer insights using AI-powered capabilities. This session includes a demonstration of the YouScan platform.
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NewMR Webinar - How to use AI to capture insights from social media data.pdf
1. How to use AI
to capture insights from social media data
2. AGENDA
Alex Orap
Founder & Chief Growth Officer,
YouScan
● Introduction
● Reasons to be sceptical about social data
● Benefits of social data analysis
● AI applications for NLP and CV
● Demo time!
● Q&A
4. TRUSTED BY 400+
BRANDS AND AGENCIES GLOBALLY
RECOGNIZED BY
INDUSTRY ANALYSTS & CUSTOMERS
Cool AI Vendor for Marketing
- Gartner
“Visual Analysis category Winner
in Martech Challenge
- report by SaaS Advisor
“
5. Conversational data is huge and growing
Global social media users, billions (2017 - 2022)
Source: Statista
6. Issues with social data
● Unstructured
● Not uniform
● Noisy
● Often vague and nuanced
● Representativeness
7. Research industry challenges
● Increased demand for data and insights
● The need to get to insights faster
● “Supply” issues:
○ Low survey response rates
○ BBFG low show-up rates
○ Repeat respondents
○ Panels composition issues
8. The benefits of social data
● Agile and real-time research
9. ● Agile and real-time research
● Access to niche communities
The benefits of social data
10. The benefits of social data
● Agile and real-time research
● Access to niche communities
● Undistorted opinions
● Anonymous feedback
11. The benefits of social data
● Agile and real-time research
● Access to niche communities
● Undistorted opinions
● Anonymous feedback
● See what they do, not what they say