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NewMR Webinar - How to use AI to capture insights from social media data.pdf

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NewMR Webinar - How to use AI to capture insights from social media data.pdf

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Alex Orap, Founder and Chief Growth Officer at YouScan joins NewMR to show how to capture valuable consumer insights using AI-powered capabilities. This session includes a demonstration of the YouScan platform.

Alex Orap, Founder and Chief Growth Officer at YouScan joins NewMR to show how to capture valuable consumer insights using AI-powered capabilities. This session includes a demonstration of the YouScan platform.

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NewMR Webinar - How to use AI to capture insights from social media data.pdf

  1. 1. How to use AI to capture insights from social media data
  2. 2. AGENDA Alex Orap Founder & Chief Growth Officer, YouScan ● Introduction ● Reasons to be sceptical about social data ● Benefits of social data analysis ● AI applications for NLP and CV ● Demo time! ● Q&A
  3. 3. 2009 year founded 75 teammates in 13 countries
  4. 4. TRUSTED BY 400+ BRANDS AND AGENCIES GLOBALLY RECOGNIZED BY INDUSTRY ANALYSTS & CUSTOMERS Cool AI Vendor for Marketing - Gartner “Visual Analysis category Winner in Martech Challenge - report by SaaS Advisor “
  5. 5. Conversational data is huge and growing Global social media users, billions (2017 - 2022) Source: Statista
  6. 6. Issues with social data ● Unstructured ● Not uniform ● Noisy ● Often vague and nuanced ● Representativeness
  7. 7. Research industry challenges ● Increased demand for data and insights ● The need to get to insights faster ● “Supply” issues: ○ Low survey response rates ○ BBFG low show-up rates ○ Repeat respondents ○ Panels composition issues
  8. 8. The benefits of social data ● Agile and real-time research
  9. 9. ● Agile and real-time research ● Access to niche communities The benefits of social data
  10. 10. The benefits of social data ● Agile and real-time research ● Access to niche communities ● Undistorted opinions ● Anonymous feedback
  11. 11. The benefits of social data ● Agile and real-time research ● Access to niche communities ● Undistorted opinions ● Anonymous feedback ● See what they do, not what they say
  12. 12. Image: 7wdata.be
  13. 13. Image: researchgate.net, Zhenyu Wen Supervised learning
  14. 14. Image: researchgate.net, Zhenyu Wen Supervised learning Unsupervised learning
  15. 15. Unsupervised learning: Trends & anomalies
  16. 16. Trend analysis: craft beers
  17. 17. Trend analysis: cruelty-free cosmetics
  18. 18. Supervised learning: Sentiment and aspects
  19. 19. 3.2 billion images are shared online daily Source: The Conversation
  20. 20. Logos Objects Scenes Activities Demographic Information What can computer vision detect? 7 ~ 1000 visual labels that can be used for further analysis
  21. 21. Live Demo
  22. 22. 🔥Representativeness: from niche communities..
  23. 23. 🔥Representativeness: from niche communities.. to global trends
  24. 24. Thank you! Try AI-powered social media analytics: youscan.io/newmr

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