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Online Book Launch – The Handbook of Mobile Market Research
September 2014
Virtual Launch
The Handbook of
Mobile Market Research
2014 Platinum Sponsor
Europe/America Session
11th September, 2014
Session Chair: Sue York
Mobile Partner: Merlien and the MRMW Series
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Agenda
Introductions
Panel Sessions
The book
Q & A
Sue York
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Introductions
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Mark Michelson
MMRA
Steve August
Revelation
Richard Owen
CrowdLab
Niall Smith
CrowdLab
Jens Cornelissen
Merlien
Alistair Hill
On Device
Mat Lintern
MMR Research
Pete Cape
SSI
Reg Baker
MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Why is mobile so important?
Sue York
Author
Ray Poynter
The Future Place
Mark Michelson
MMRA
Steve August
Revelation
Jens Cornelissen
Merlien
Pete Cape
SSI
Online Book Launch – The Handbook of Mobile Market Research
September 2014
What are the key trends to watch for?
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Richard Owen
CrowdLab
Alistair Hill
On Device
Mat Lintern
MMR Research
Reg Baker
MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
To what extent is mobile already here?
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Mark Michelson
MMRA
Alistair Hill
On Device
Mat Lintern
MMR Research
Pete Cape
SSI
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Key new developments?
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Steve August
Revelation
Richard Owen
CrowdLab
Jens Cornelissen
Merlien
Alistair Hill
On Device
Reg Baker
MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Authors: Ray Poynter, Navin Williams, & Sue York
Publisher: Wiley
Supported by: ESOMAR
Formats: Hard cover book and eBook
Availability
– ESOMAR bookstore 24 Euros for members, inc. p&p
– Wiley
– Amazon (several – UK, Singapore in stock, USA
September 22)
– & many e Book suppliers
Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Part 1 – Mobile Market Research
• Overview of Mobile Market Research
• Mobile Research in Action
• The Technology of Mobile Market
Research
Part 2 - Qualitative and Quantitative
Research
• Mobile Qualitative Research
• Mobile Forums and Online Focus
Groups
• Mobile Diaries and Ethnography
• Mobile Quantitative Research
• Designing and Conducting Mobile
Surveys
Part 3 - The Methods and Applications
of Mobile Market Research
• mCAPI - Mobile Computer Aided
Personal Interviewing
• mCATI - Mobile Telephone
Interviewing
• Mixed-Mode Research
• Utilising Passive Data
• Panels, Lists, and Communities
• International Mobile Research
Part 4 – Researching the Mobile
Ecosystem, Ethics, and the Future
• Researching the Mobile Ecosystem
• Ethics, Laws, and Guidelines
• Research-on-Research
• The Evolving Picture
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Q & A
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Mark Michelson
MMRA
Steve August
Revelation
Richard Owen
CrowdLab
Niall Smith
CrowdLab
Jens Cornelissen
Merlien
Alistair Hill
On Device
Mat Lintern
MMR Research
Pete Cape
SSI
Reg Baker
MRII

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Mobile Book Launch - Europe - September 2014

  • 1. Online Book Launch – The Handbook of Mobile Market Research September 2014 Virtual Launch The Handbook of Mobile Market Research 2014 Platinum Sponsor Europe/America Session 11th September, 2014 Session Chair: Sue York Mobile Partner: Merlien and the MRMW Series
  • 2. Online Book Launch – The Handbook of Mobile Market Research September 2014 Agenda Introductions Panel Sessions The book Q & A Sue York
  • 3. Online Book Launch – The Handbook of Mobile Market Research September 2014 Introductions Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Mark Michelson MMRA Steve August Revelation Richard Owen CrowdLab Niall Smith CrowdLab Jens Cornelissen Merlien Alistair Hill On Device Mat Lintern MMR Research Pete Cape SSI Reg Baker MRII
  • 4. Online Book Launch – The Handbook of Mobile Market Research September 2014 Why is mobile so important? Sue York Author Ray Poynter The Future Place Mark Michelson MMRA Steve August Revelation Jens Cornelissen Merlien Pete Cape SSI
  • 5. Online Book Launch – The Handbook of Mobile Market Research September 2014 What are the key trends to watch for? Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Richard Owen CrowdLab Alistair Hill On Device Mat Lintern MMR Research Reg Baker MRII
  • 6. Online Book Launch – The Handbook of Mobile Market Research September 2014 To what extent is mobile already here? Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Mark Michelson MMRA Alistair Hill On Device Mat Lintern MMR Research Pete Cape SSI
  • 7. Online Book Launch – The Handbook of Mobile Market Research September 2014 Key new developments? Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Steve August Revelation Richard Owen CrowdLab Jens Cornelissen Merlien Alistair Hill On Device Reg Baker MRII
  • 8. Online Book Launch – The Handbook of Mobile Market Research September 2014 The Handbook of Mobile Market Research Authors: Ray Poynter, Navin Williams, & Sue York Publisher: Wiley Supported by: ESOMAR Formats: Hard cover book and eBook Availability – ESOMAR bookstore 24 Euros for members, inc. p&p – Wiley – Amazon (several – UK, Singapore in stock, USA September 22) – & many e Book suppliers
  • 9. Online Book Launch – The Handbook of Mobile Market Research September 2014 The Handbook of Mobile Market Research Part 1 – Mobile Market Research • Overview of Mobile Market Research • Mobile Research in Action • The Technology of Mobile Market Research Part 2 - Qualitative and Quantitative Research • Mobile Qualitative Research • Mobile Forums and Online Focus Groups • Mobile Diaries and Ethnography • Mobile Quantitative Research • Designing and Conducting Mobile Surveys Part 3 - The Methods and Applications of Mobile Market Research • mCAPI - Mobile Computer Aided Personal Interviewing • mCATI - Mobile Telephone Interviewing • Mixed-Mode Research • Utilising Passive Data • Panels, Lists, and Communities • International Mobile Research Part 4 – Researching the Mobile Ecosystem, Ethics, and the Future • Researching the Mobile Ecosystem • Ethics, Laws, and Guidelines • Research-on-Research • The Evolving Picture
  • 10. Online Book Launch – The Handbook of Mobile Market Research September 2014 Q & A Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Mark Michelson MMRA Steve August Revelation Richard Owen CrowdLab Niall Smith CrowdLab Jens Cornelissen Merlien Alistair Hill On Device Mat Lintern MMR Research Pete Cape SSI Reg Baker MRII