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Mobile Book Launch - Europe - September 2014

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Virtual Launch of the Handbook of Mobile Market Research

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Mobile Book Launch - Europe - September 2014

  1. 1. Online Book Launch – The Handbook of Mobile Market Research September 2014 Virtual Launch The Handbook of Mobile Market Research 2014 Platinum Sponsor Europe/America Session 11th September, 2014 Session Chair: Sue York Mobile Partner: Merlien and the MRMW Series
  2. 2. Online Book Launch – The Handbook of Mobile Market Research September 2014 Agenda Introductions Panel Sessions The book Q & A Sue York
  3. 3. Online Book Launch – The Handbook of Mobile Market Research September 2014 Introductions Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Mark Michelson MMRA Steve August Revelation Richard Owen CrowdLab Niall Smith CrowdLab Jens Cornelissen Merlien Alistair Hill On Device Mat Lintern MMR Research Pete Cape SSI Reg Baker MRII
  4. 4. Online Book Launch – The Handbook of Mobile Market Research September 2014 Why is mobile so important? Sue York Author Ray Poynter The Future Place Mark Michelson MMRA Steve August Revelation Jens Cornelissen Merlien Pete Cape SSI
  5. 5. Online Book Launch – The Handbook of Mobile Market Research September 2014 What are the key trends to watch for? Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Richard Owen CrowdLab Alistair Hill On Device Mat Lintern MMR Research Reg Baker MRII
  6. 6. Online Book Launch – The Handbook of Mobile Market Research September 2014 To what extent is mobile already here? Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Mark Michelson MMRA Alistair Hill On Device Mat Lintern MMR Research Pete Cape SSI
  7. 7. Online Book Launch – The Handbook of Mobile Market Research September 2014 Key new developments? Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Steve August Revelation Richard Owen CrowdLab Jens Cornelissen Merlien Alistair Hill On Device Reg Baker MRII
  8. 8. Online Book Launch – The Handbook of Mobile Market Research September 2014 The Handbook of Mobile Market Research Authors: Ray Poynter, Navin Williams, & Sue York Publisher: Wiley Supported by: ESOMAR Formats: Hard cover book and eBook Availability – ESOMAR bookstore 24 Euros for members, inc. p&p – Wiley – Amazon (several – UK, Singapore in stock, USA September 22) – & many e Book suppliers
  9. 9. Online Book Launch – The Handbook of Mobile Market Research September 2014 The Handbook of Mobile Market Research Part 1 – Mobile Market Research • Overview of Mobile Market Research • Mobile Research in Action • The Technology of Mobile Market Research Part 2 - Qualitative and Quantitative Research • Mobile Qualitative Research • Mobile Forums and Online Focus Groups • Mobile Diaries and Ethnography • Mobile Quantitative Research • Designing and Conducting Mobile Surveys Part 3 - The Methods and Applications of Mobile Market Research • mCAPI - Mobile Computer Aided Personal Interviewing • mCATI - Mobile Telephone Interviewing • Mixed-Mode Research • Utilising Passive Data • Panels, Lists, and Communities • International Mobile Research Part 4 – Researching the Mobile Ecosystem, Ethics, and the Future • Researching the Mobile Ecosystem • Ethics, Laws, and Guidelines • Research-on-Research • The Evolving Picture
  10. 10. Online Book Launch – The Handbook of Mobile Market Research September 2014 Q & A Sue York Author Ray Poynter The Future Place Kristin Luck Decipher Mark Michelson MMRA Steve August Revelation Richard Owen CrowdLab Niall Smith CrowdLab Jens Cornelissen Merlien Alistair Hill On Device Mat Lintern MMR Research Pete Cape SSI Reg Baker MRII

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