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Online Book Launch – The Handbook of Mobile Market Research
September 2014
Virtual Launch
The Handbook of
Mobile Market Re...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Agenda
Introductions
Panel Sessions
The book
Q ...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Introductions
Finn Raben
ESOMAR
Suz Allen
Campb...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Why is mobile so important?
Finn Raben
ESOMAR
S...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
What are the key trends to watch for?
Finn Rabe...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
To what extent is mobile already here?
Finn Rab...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Key new developments?
Finn Raben
ESOMAR
Suz All...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Authors:...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Part 1 –...
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Q & A
Finn Raben
ESOMAR
Suz Allen
Campbell Arno...
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Mobile book launch - apac - September 2014

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Virtual launch of the Handbook of Mobile Market Research

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Mobile book launch - apac - September 2014

  1. 1. Online Book Launch – The Handbook of Mobile Market Research September 2014 Virtual Launch The Handbook of Mobile Market Research 2014 Platinum Sponsor Asia Pacific Session 11th September, 2014 Session Chair: Sue York Mobile Collaborator
  2. 2. Online Book Launch – The Handbook of Mobile Market Research September 2014 Agenda Introductions Panel Sessions The book Q & A Sue York
  3. 3. Online Book Launch – The Handbook of Mobile Market Research September 2014 Introductions Finn Raben ESOMAR Suz Allen Campbell Arnott’s Sally Joubert Luma Research Sue York Author Ray Poynter The Future Place Brian Fine Australia Online Research Peter Harris Vision Critical Don Marek MRII
  4. 4. Online Book Launch – The Handbook of Mobile Market Research September 2014 Why is mobile so important? Finn Raben ESOMAR Suz Allen Campbell Arnott’s Sally Joubert Luma Research Sue York Author Ray Poynter The Future Place Brian Fine Australia Online Research Peter Harris Vision Critical Don Marek MRII
  5. 5. Online Book Launch – The Handbook of Mobile Market Research September 2014 What are the key trends to watch for? Finn Raben ESOMAR Suz Allen Campbell Arnott’s Sally Joubert Luma Research Sue York Author Ray Poynter The Future Place Brian Fine Australia Online Research Peter Harris Vision Critical Don Marek MRII
  6. 6. Online Book Launch – The Handbook of Mobile Market Research September 2014 To what extent is mobile already here? Finn Raben ESOMAR Suz Allen Campbell Arnott’s Sally Joubert Luma Research Sue York Author Ray Poynter The Future Place Brian Fine Australia Online Research Peter Harris Vision Critical Don Marek MRII
  7. 7. Online Book Launch – The Handbook of Mobile Market Research September 2014 Key new developments? Finn Raben ESOMAR Suz Allen Campbell Arnott’s Sally Joubert Luma Research Sue York Author Ray Poynter The Future Place Brian Fine Australia Online Research Peter Harris Vision Critical Don Marek MRII
  8. 8. Online Book Launch – The Handbook of Mobile Market Research September 2014 The Handbook of Mobile Market Research Authors: Ray Poynter, Navin Williams, & Sue York Publisher: Wiley Supported by: ESOMAR Formats: Hard cover book and eBook Availability – ESOMAR bookstore 24 Euros for members, inc. p&p – Wiley – Amazon (several – UK, Singapore in stock, USA September 22) – & many e Book suppliers
  9. 9. Online Book Launch – The Handbook of Mobile Market Research September 2014 The Handbook of Mobile Market Research Part 1 – Mobile Market Research • Overview of Mobile Market Research • Mobile Research in Action • The Technology of Mobile Market Research Part 2 - Qualitative and Quantitative Research • Mobile Qualitative Research • Mobile Forums and Online Focus Groups • Mobile Diaries and Ethnography • Mobile Quantitative Research • Designing and Conducting Mobile Surveys Part 3 - The Methods and Applications of Mobile Market Research • mCAPI - Mobile Computer Aided Personal Interviewing • mCATI - Mobile Telephone Interviewing • Mixed-Mode Research • Utilising Passive Data • Panels, Lists, and Communities • International Mobile Research Part 4 – Researching the Mobile Ecosystem, Ethics, and the Future • Researching the Mobile Ecosystem • Ethics, Laws, and Guidelines • Research-on-Research • The Evolving Picture
  10. 10. Online Book Launch – The Handbook of Mobile Market Research September 2014 Q & A Finn Raben ESOMAR Suz Allen Campbell Arnott’s Sally Joubert Luma Research Sue York Author Ray Poynter The Future Place Brian Fine Australia Online Research Peter Harris Vision Critical Don Marek MRII

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