Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Memories of the Future: Foresight Driven Innovation

33 views

Published on

In disruptive times organisations cannot afford to be reactive. Instead we need foresight driven innovation i.e. more thoughtful consideration of long term change and its impact on business. So what may be a way to generate insights based on more future oriented learning?
For this, organisations need to create ‘memories of the future’. This means exploring the fringes of change so that organizations become more sensitive to the unfolding changes and can maximise the opportunity. It enables brands to understand changes that are taking place and to use this understanding to go from ‘change we see’ to ‘what this means’ to ‘what can we do about it’. This goes beyond being consumer focused to being market forces focused.
Using a case study this presentation presents a 5 step approach towards transformative innovation. It also provokes discussion on the mind sets needed for such a journey. Should we slow down to think of the future consumer?

This presentation forms part of the online Festival of NewMR webinar series. Presented by Manisha Dikshit from Consumer Faces.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Memories of the Future: Foresight Driven Innovation

  1. 1. Memories of the Future Manisha Dikshit Consumer Faces Pte Ltd The Festival of NewMR, March 2020
  2. 2. Sponsors Gold Silver The Festival of NewMR, March 2020
  3. 3. CAN RESEARCH HELP WITH FORESIGHT? M E M O R I E S O F T H E F U T U R E Manisha Dikshit, Founder, Consumer Faces Pte Ltd
  4. 4. TREND ANALYSIS FUTURING Short term Marketing oriented Long term Visioning based EMERGENCE
  5. 5. How might we inspire the organization for future ready innovation in India ?
  6. 6. CO AGE WOMENOMICS EXPERIENCE ECONOMY
  7. 7. DESK RESEARCH
  8. 8. EXPERT PANEL COLOUR CONSULTANT PRODUCT DESIGNER CULTURE EXPERT SOFTWARE DESIGNER BRAND EXPERT YOUTH EXPERT COMMUNICATIONS EXPERT
  9. 9. IMMERSIONS
  10. 10. CONVERSATIONS
  11. 11. ANALYSIS
  12. 12. 1 . I d e n t i f y t o p t r e n d s o f i n t e r e s t 2 . I d e n t i f y l o c a l m a n i f e s t a t i o n s 3 . D e e p d i v e i n t o m a n i f e s t a t i o n s 4 . I n d u c t i v e a n a l y s i s EMERGENT PROCESS PATHWAY 5 . I m p l e m e n t & L e a r n
  13. 13. THE FORESIGHT DIAMOND Evidence Creativity Expertise Interaction R. Popper
  14. 14. 01. System centered 02. Able to deal with ambiguity 03. Be collaborative
  15. 15. CAN RESEARCH HELP WITH FORESIGHT? T h a n k y o u M E M O R I E S O F T H E F U T U R E manisha.dikshit@consumerfaces.com @consumerfaces
  16. 16. Q & A Sue York NewMR The Festival of NewMR, March 2020 Manisha Dikshit Consumer Faces Pte Ltd
  17. 17. Sponsors Gold Silver The Festival of NewMR, March 2020

×