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Matilda Andersson Festival of NewMR 2017 Slide 1 Matilda Andersson Festival of NewMR 2017 Slide 2 Matilda Andersson Festival of NewMR 2017 Slide 3 Matilda Andersson Festival of NewMR 2017 Slide 4 Matilda Andersson Festival of NewMR 2017 Slide 5 Matilda Andersson Festival of NewMR 2017 Slide 6 Matilda Andersson Festival of NewMR 2017 Slide 7 Matilda Andersson Festival of NewMR 2017 Slide 8 Matilda Andersson Festival of NewMR 2017 Slide 9 Matilda Andersson Festival of NewMR 2017 Slide 10 Matilda Andersson Festival of NewMR 2017 Slide 11 Matilda Andersson Festival of NewMR 2017 Slide 12 Matilda Andersson Festival of NewMR 2017 Slide 13 Matilda Andersson Festival of NewMR 2017 Slide 14 Matilda Andersson Festival of NewMR 2017 Slide 15 Matilda Andersson Festival of NewMR 2017 Slide 16 Matilda Andersson Festival of NewMR 2017 Slide 17
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Matilda Andersson Festival of NewMR 2017

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We’ll be taking a look at how visual platforms and new ways of analysing images help us gain a deeper understanding of consumer culture. More photos were produced in the past year than ever before in history, and images, videos, emojis and GIFS are becoming the cornerstone of language, changing the way we process, navigate and think about the world. We’ll discuss how best to go about using social platforms and visual analysis to make sense of it all, and ultimately how brands can create impact from visual insights.

Matilda Andersson Festival of NewMR 2017

  1. 1. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 A Picture Paints: Understanding Visual Culture Matilda Andersson
  2. 2. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 An explosion of image-making From 10000BC to present day
  3. 3. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Amateur aesthetics •  crowd-sourced aesthetics proliferate •  visual trends originating on social media platforms •  non-professional visuals create more consumer trust for brands
  4. 4. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 VR is here 40 percent of the most frequent gamers say they will be likely to purchase their own VR headsets within the next year
  5. 5. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 GIFs are gifts New visual ways of communicating Attention spans have been significantly reduced and we’re developing new agile ways of communicating Images, videos, emojis and acronyms are becoming the cornerstone of language
  6. 6. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 New visual (social) tools for research Pinterest Whatsapp Tumblr Instagram
  7. 7. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 In the moment, undisturbed responses
  8. 8. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 6 markets 193 participants 4293 comments 3116 images Exploring travel passions
  9. 9. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Understanding visual identity
  10. 10. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Defining ‘home’ around the world
  11. 11. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Combined methodology
  12. 12. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Three step visual analysis framework 1. Describe the symbolism 2. Consider the identities 3. Map the context
  13. 13. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Lad culture RESIDUAL DOMINANT EMERGING Metrosexuality Individual masculinity Describing the symbolism
  14. 14. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Visual impact – why it is important for brands?
  15. 15. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Visual futures
  16. 16. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Thank You! Crowd DNA | London & Amsterdam | Insight & Innovation www.crowdDNA.com | hello@crowdDNA.com
  17. 17. A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 Q & A Ray Poynter The Future Place Matilda Andersson Crowd DNA
  • cunniet1

    Mar. 1, 2017

We’ll be taking a look at how visual platforms and new ways of analysing images help us gain a deeper understanding of consumer culture. More photos were produced in the past year than ever before in history, and images, videos, emojis and GIFS are becoming the cornerstone of language, changing the way we process, navigate and think about the world. We’ll discuss how best to go about using social platforms and visual analysis to make sense of it all, and ultimately how brands can create impact from visual insights.

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