Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Copy Copy Copy
Making more from other people’s ideas
Copy Copy Copy – making more from other people’s ideas – Mark Earls
U...
ASKING
A DIFFERENT KIND
OF QUESTION
2
@HERDmeister NEWMR Webinar April 2015
Copy Copy Copy – making more from other people...
3HELLO. IT’S ME AGAIN PIC: JOHAN STRINDBERG
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April ...
4Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
5Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
6Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
7
BETWEEN THE EARS BETWEEN THE KATS
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
8
INDEPENDENT COPYING
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
9Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
10Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
11
BUT NOT ALWAYS…
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
12Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
“ORIGINALITY IS
FOR PEOPLE
WITH SHORT
MEMORIES”
GRAYSON PERRY
Copy Copy Copy – making more from other people’s ideas – Mar...
COPYING CREATES ERROR
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
“AN ORIGINAL
IN A FIELD OF
COPYCATS”
MICK JAGGER
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, A...
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
17Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
18Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
COPYING FROM FAR AWAY
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
15
“ K N OW I N G W H O TO COP Y I S ESSEN TI A L TO OU R SUCCESS,
A S I N D I V I D UA LS A N D A S A SP ECI ES”
Sam u el...
HEROES OF THE SINGULARITY
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
22
THE WRONG
KINDS OF
QUESTION?
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
HOW BIG?
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
24
LOOK CLOSER
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
25
DIG DEEPER
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
WHAT KIND OF THING?
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
27
WHAT KIND OF PROBLEM?
WHAT KIND OF SOLUTION?
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, Ap...
28
“IS THIS A THING?
OR, IS IT NOTHING?”
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
29Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
WHAT ARE
THE MAIN WAYS
IN WHICH
WE THINK
ADS WORK?
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK,...
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
32
WHAT KIND OF THING?
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
Independent
Uninformed
Copying
20
Adapted from Earls, CopyCoyCopy, Wiley
2015
CONSIDERED
QUALITY ISCLEAR
PRODUCT, FEATURES...
35
Independent
Uninformed
Copying
20
Adapted from Earls, CopyCoyCopy, Wiley
2015
CONSIDERED
QUALITY ISCLEAR
PRODUCT, FEATU...
36
WHAT KIND OF
SOLUTION?Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
37Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
38
1. HOW - IN GENERAL - SHOULD RESEARCH PRACTICE
CHANGE TO REFLECT WHAT INNOVATION NEEDS?
2. WHAT DO YOUR CATEGORIES OF “...
MEET MARTIN (AND THE TEAM)
39Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
K Catchpole et al (2007) Patient handover from surgery to intensive care: using
Formula 1 pit-stop and aviation models to ...
41
BUY THE BOOK AND THE CARDS
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
THANK YOU
42
@HERDmeister @copycopycopyme
HERDHQ.com, copycopycopy.co
Copy Copy Copy – making more from other people’s ide...
Q & A
Copy Copy Copy – making more from other people’s ideas – Mark Earls
UK, April 2015
#NewMR 2015
Corporate Sponsors
#N...
Mark Earls - COPY, COPY, COPY
Upcoming SlideShare
Loading in …5
×

of

Mark Earls - COPY, COPY, COPY Slide 1 Mark Earls - COPY, COPY, COPY Slide 2 Mark Earls - COPY, COPY, COPY Slide 3 Mark Earls - COPY, COPY, COPY Slide 4 Mark Earls - COPY, COPY, COPY Slide 5 Mark Earls - COPY, COPY, COPY Slide 6 Mark Earls - COPY, COPY, COPY Slide 7 Mark Earls - COPY, COPY, COPY Slide 8 Mark Earls - COPY, COPY, COPY Slide 9 Mark Earls - COPY, COPY, COPY Slide 10 Mark Earls - COPY, COPY, COPY Slide 11 Mark Earls - COPY, COPY, COPY Slide 12 Mark Earls - COPY, COPY, COPY Slide 13 Mark Earls - COPY, COPY, COPY Slide 14 Mark Earls - COPY, COPY, COPY Slide 15 Mark Earls - COPY, COPY, COPY Slide 16 Mark Earls - COPY, COPY, COPY Slide 17 Mark Earls - COPY, COPY, COPY Slide 18 Mark Earls - COPY, COPY, COPY Slide 19 Mark Earls - COPY, COPY, COPY Slide 20 Mark Earls - COPY, COPY, COPY Slide 21 Mark Earls - COPY, COPY, COPY Slide 22 Mark Earls - COPY, COPY, COPY Slide 23 Mark Earls - COPY, COPY, COPY Slide 24 Mark Earls - COPY, COPY, COPY Slide 25 Mark Earls - COPY, COPY, COPY Slide 26 Mark Earls - COPY, COPY, COPY Slide 27 Mark Earls - COPY, COPY, COPY Slide 28 Mark Earls - COPY, COPY, COPY Slide 29 Mark Earls - COPY, COPY, COPY Slide 30 Mark Earls - COPY, COPY, COPY Slide 31 Mark Earls - COPY, COPY, COPY Slide 32 Mark Earls - COPY, COPY, COPY Slide 33 Mark Earls - COPY, COPY, COPY Slide 34 Mark Earls - COPY, COPY, COPY Slide 35 Mark Earls - COPY, COPY, COPY Slide 36 Mark Earls - COPY, COPY, COPY Slide 37 Mark Earls - COPY, COPY, COPY Slide 38 Mark Earls - COPY, COPY, COPY Slide 39 Mark Earls - COPY, COPY, COPY Slide 40 Mark Earls - COPY, COPY, COPY Slide 41 Mark Earls - COPY, COPY, COPY Slide 42 Mark Earls - COPY, COPY, COPY Slide 43
Upcoming SlideShare
Planner 2017
Next
Download to read offline and view in fullscreen.

4 Likes

Share

Download to read offline

Mark Earls - COPY, COPY, COPY

Download to read offline

Mark Earls shares the ideas in his new book COPY, COPY, COPY in this NewMR Webinar, recorded on 16 April, 2015

Related Books

Free with a 30 day trial from Scribd

See all

Mark Earls - COPY, COPY, COPY

  1. 1. Copy Copy Copy Making more from other people’s ideas Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015 Mark Earls 16 April, 2015 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters GreenBook Schlesinger Associates
  2. 2. ASKING A DIFFERENT KIND OF QUESTION 2 @HERDmeister NEWMR Webinar April 2015 Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  3. 3. 3HELLO. IT’S ME AGAIN PIC: JOHAN STRINDBERG Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  4. 4. 4Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  5. 5. 5Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  6. 6. 6Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  7. 7. 7 BETWEEN THE EARS BETWEEN THE KATS Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  8. 8. 8 INDEPENDENT COPYING Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  9. 9. 9Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  10. 10. 10Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  11. 11. 11 BUT NOT ALWAYS… Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  12. 12. 12Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  13. 13. “ORIGINALITY IS FOR PEOPLE WITH SHORT MEMORIES” GRAYSON PERRY Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  14. 14. COPYING CREATES ERROR Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  15. 15. “AN ORIGINAL IN A FIELD OF COPYCATS” MICK JAGGER Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  16. 16. Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  17. 17. 17Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  18. 18. 18Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  19. 19. COPYING FROM FAR AWAY Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  20. 20. 15 “ K N OW I N G W H O TO COP Y I S ESSEN TI A L TO OU R SUCCESS, A S I N D I V I D UA LS A N D A S A SP ECI ES” Sam u el Bow les, Ev olu t ion ar y Econ om ist Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  21. 21. HEROES OF THE SINGULARITY Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  22. 22. 22 THE WRONG KINDS OF QUESTION? Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  23. 23. HOW BIG? Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  24. 24. 24 LOOK CLOSER Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  25. 25. 25 DIG DEEPER Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  26. 26. WHAT KIND OF THING? Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  27. 27. 27 WHAT KIND OF PROBLEM? WHAT KIND OF SOLUTION? Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  28. 28. 28 “IS THIS A THING? OR, IS IT NOTHING?” Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  29. 29. 29Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  30. 30. WHAT ARE THE MAIN WAYS IN WHICH WE THINK ADS WORK? Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  31. 31. Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  32. 32. 32 WHAT KIND OF THING? Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  33. 33. Independent Uninformed Copying 20 Adapted from Earls, CopyCoyCopy, Wiley 2015 CONSIDERED QUALITY ISCLEAR PRODUCT, FEATURES, FUNCTION & COSTS BETTER MOUSETRAP GUESSWORK HARD TO SEE DIFFERENCE HABIT, AVAILABILITY, SALIENCE, OFFERS EXPERTS& AUTHORITIES QUALITY OFTEN HARD TO SEE RECOMMENDATIONS& USAGE BY EXPERTS& AUTHORITIES TRADITIONS& SOCIAL NORMS SOCIAL IDENTITIES& STRUCTURES COPYING PEERS HARD TO SEE DIFFERENCE WHAT’SPOPULAR HERE/NOW WHAT FAMOUSPEOPLE USE WHAT I HEAR MOREABOUT NOWADAYS… Informed
  34. 34. 35 Independent Uninformed Copying 20 Adapted from Earls, CopyCoyCopy, Wiley 2015 CONSIDERED QUALITY ISCLEAR PRODUCT, FEATURES, FUNCTION & COSTS BETTER MOUSETRAP GUESSWORK HARD TO SEE DIFFERENCE HABIT, AVAILABILITY, SALIENCE, OFFERS EXPERTS& AUTHORITIES QUALITY OFTEN HARD TO SEE RECOMMENDATIONS& USAGE BY EXPERTS& AUTHORITIES TRADITIONS& SOCIAL NORMS SOCIAL IDENTITIES& STRUCTURES COPYING PEERS HARD TO SEE DIFFERENCE WHAT’SPOPULAR HERE/NOW WHAT FAMOUSPEOPLE USE WHAT I HEAR MOREABOUT NOWADAYS… Informed
  35. 35. 36 WHAT KIND OF SOLUTION?Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  36. 36. 37Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  37. 37. 38 1. HOW - IN GENERAL - SHOULD RESEARCH PRACTICE CHANGE TO REFLECT WHAT INNOVATION NEEDS? 2. WHAT DO YOUR CATEGORIES OF “KINDA THINGS” LOOK LIKE? 3. WHAT RESEARCH METHODOLOGIES WILL HELP YOU FIND AND CALIBRATE THESE CATEGORIES? 4. WHO CAN WE LEARN FROM? QUESTIONS Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  38. 38. MEET MARTIN (AND THE TEAM) 39Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  39. 39. K Catchpole et al (2007) Patient handover from surgery to intensive care: using Formula 1 pit-stop and aviation models to improve safety and quality, Paediatric Anaesthesia 40Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  40. 40. 41 BUY THE BOOK AND THE CARDS Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  41. 41. THANK YOU 42 @HERDmeister @copycopycopyme HERDHQ.com, copycopycopy.co Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015
  42. 42. Q & A Copy Copy Copy – making more from other people’s ideas – Mark Earls UK, April 2015 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters GreenBook Schlesinger Associates Ray Poynter Mark Earls
  • NicolaGiampietro3

    Feb. 7, 2019
  • wig80

    Jun. 21, 2017
  • stass

    Mar. 1, 2016
  • benbleet

    Jul. 22, 2015

Mark Earls shares the ideas in his new book COPY, COPY, COPY in this NewMR Webinar, recorded on 16 April, 2015

Views

Total views

2,949

On Slideshare

0

From embeds

0

Number of embeds

47

Actions

Downloads

62

Shares

0

Comments

0

Likes

4

×