I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who had the technology and capabilities, rather than who could best meet your needs.Cut to 2019, where just about every market research agency has either developed or has an affiliation with an (online) insights platform and the selection process becomes a little more complicated.The process is more about choosing an insights partner, rather than who has the best and latest.

1. Presentation copyright, the presenters and NewMR.
Intellectual Property Rights, the presenters. Please credit when using.
Festival of #NewMR
2019
Lessons Learned from a
Decade of MROC Use
Finding the right online supplier is
a little like finding the right online
dating app. Here are my tips to
stop kissing all those frogs.Emily Paladino
Customer Insights Manager

2. LESSONS
LEARNED
FROM A
DECADE
OF MROC
USE

3. THE COOL
GUY

4. 1
2
3
EASIER TO
GET AROUND
A CHEAPER
DATE
THE TINDER
EFFECT

5. MEETING
YOUR
TYPE

6. AGENDA
1
2
3
PLAYING
THE FIELD
HAVING
“THE TALK”
TIME TO
COMMIT

7. KISSING
FROGS

8. PLENTY OF
FISH IN
THE SEA

9. PLAYING
THE FIELD

10. MEETING
THE ONE

11. 1
2
3
HEY GOOD
LOOKING
QUALITY OVER
QUANTITY
A SHOULDER
TO CRY ON

12. HAVING
THE TALK

13. KNOWING WHEN
IT’S TIME TO
COMMIT

14. KEY
TAKE-AWAYS
1
2
3
PLAY THE
FIELD
THE DATING
RULES
TYING THE
KNOT

15. Presentation copyright, the presenters and NewMR.
Intellectual Property Rights, the presenters. Please credit when using.
Festival of #NewMR
2019
Q & A
Emily Paladino
Customer Insights
Manager
Ray Poynter
NewMR

16. Presentation copyright, the presenters and NewMR.
Intellectual Property Rights, the presenters. Please credit when using.
Festival of #NewMR
2019
NewMR 2019 Sponsors
Communication
Gold
Silver