Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Interview	with	Stan	Sthanunathan	
“AI	for	Marketing	&	Product	Innovation”	
With	Ray	Poynter
Stan	Sthanunathan	
Executive	Vice	President	–	CMI,	Unilever	
Stan	Sthanunathan	joined	Unilever	in	July	2013	as	Executive	V...
Stan	Sthanunathan	
Executive	Vice	President	–	CMI,	Unilever
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
Stan,	can	you	tell	us	a	bit	about	the	other	two	authors	(Dr	Pr...
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
Can	you	highlight	a	couple	of	examples	of	how	
AI	is	already	c...
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
What	are	the	key	opportunities	and	threats	that	are	being	
cre...
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
To	dig	into	specifics,	how	could	all	this	be	applied	to	Custom...
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
What	does	an	AI-enabled	Market	Research	
organization	look	lik...
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
How	should	people	prepare	for	this	journey?
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
What	speed	of	change	do	you	forecast?	Will	it	be	regular	evolu...
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
Q	&	A	from	the	Audience
Interview	with	Stan	Sthanunathan	
	
Moderator:	Ray	Poynter	
Thank	You
Thank	you
NewMR	2018	Sponsors	
Communication	
Gold	
Silver
Upcoming SlideShare
Loading in …5
×

of

Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 1 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 2 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 3 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 4 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 5 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 6 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 7 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 8 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 9 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 10 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 11 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 12 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 13 Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation" Slide 14
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

1 Like

Share

Download to read offline

Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation"

Download to read offline

In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it, and his vision of where marketing is going and how market research should respond to the challenge of change.

Unilever’s Stan Sthanunathan has, for several years, been at the forefront of challenging market research to re-think its game and to meet the new and evolving needs of companies like Unilever and Coca-Cola. Now, Stan has, as a co-author, written a book that looks at how Artificial Intelligence can be leveraged for Marketing and Product Innovation.

"AI for Marketing and Product Innovation" is published by Wiley and can be obtained in electronic and paper format. The recording of this interview is available via: http://newmr.org/play-again/

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation"

  1. 1. Interview with Stan Sthanunathan “AI for Marketing & Product Innovation” With Ray Poynter
  2. 2. Stan Sthanunathan Executive Vice President – CMI, Unilever Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he heads up the insights function globally and is based in London. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis. Some of his many external affiliations included being a Board Member at the Advertising Research Foundation. He was also the Chairman of On-Line Data Quality Council of ARF, and lectured on insights at Sloan Business School (MIT), Yale, University of Wisconsin. Stan is a Patron and Fellow of The Market Research Society.
  3. 3. Stan Sthanunathan Executive Vice President – CMI, Unilever
  4. 4. Interview with Stan Sthanunathan Moderator: Ray Poynter Stan, can you tell us a bit about the other two authors (Dr Pradeep and Andrew Appel) and why the three of you wrote this book?
  5. 5. Interview with Stan Sthanunathan Moderator: Ray Poynter Can you highlight a couple of examples of how AI is already changing things?
  6. 6. Interview with Stan Sthanunathan Moderator: Ray Poynter What are the key opportunities and threats that are being created by the rapid developments in AI?
  7. 7. Interview with Stan Sthanunathan Moderator: Ray Poynter To dig into specifics, how could all this be applied to Customer Segmentation, Brand Tracking & Product Name Creation?
  8. 8. Interview with Stan Sthanunathan Moderator: Ray Poynter What does an AI-enabled Market Research organization look like?
  9. 9. Interview with Stan Sthanunathan Moderator: Ray Poynter How should people prepare for this journey?
  10. 10. Interview with Stan Sthanunathan Moderator: Ray Poynter What speed of change do you forecast? Will it be regular evolution, accelerated evolution, or revolution? Or, something else?
  11. 11. Interview with Stan Sthanunathan Moderator: Ray Poynter Q & A from the Audience
  12. 12. Interview with Stan Sthanunathan Moderator: Ray Poynter Thank You
  13. 13. Thank you
  14. 14. NewMR 2018 Sponsors Communication Gold Silver
  • SandraSmith599012

    Dec. 4, 2021

In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it, and his vision of where marketing is going and how market research should respond to the challenge of change. Unilever’s Stan Sthanunathan has, for several years, been at the forefront of challenging market research to re-think its game and to meet the new and evolving needs of companies like Unilever and Coca-Cola. Now, Stan has, as a co-author, written a book that looks at how Artificial Intelligence can be leveraged for Marketing and Product Innovation. "AI for Marketing and Product Innovation" is published by Wiley and can be obtained in electronic and paper format. The recording of this interview is available via: http://newmr.org/play-again/

Views

Total views

246

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

10

Shares

0

Comments

0

Likes

1

×