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Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation"

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In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it, and his vision of where marketing is going and how market research should respond to the challenge of change.

Unilever’s Stan Sthanunathan has, for several years, been at the forefront of challenging market research to re-think its game and to meet the new and evolving needs of companies like Unilever and Coca-Cola. Now, Stan has, as a co-author, written a book that looks at how Artificial Intelligence can be leveraged for Marketing and Product Innovation.

"AI for Marketing and Product Innovation" is published by Wiley and can be obtained in electronic and paper format. The recording of this interview is available via: http://newmr.org/play-again/

Published in: Education
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Interview with Stan Sthanunathan on the book "AI for Marketing and Product Innovation"

  1. 1. Interview with Stan Sthanunathan “AI for Marketing & Product Innovation” With Ray Poynter
  2. 2. Stan Sthanunathan Executive Vice President – CMI, Unilever Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he heads up the insights function globally and is based in London. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis. Some of his many external affiliations included being a Board Member at the Advertising Research Foundation. He was also the Chairman of On-Line Data Quality Council of ARF, and lectured on insights at Sloan Business School (MIT), Yale, University of Wisconsin. Stan is a Patron and Fellow of The Market Research Society.
  3. 3. Stan Sthanunathan Executive Vice President – CMI, Unilever
  4. 4. Interview with Stan Sthanunathan Moderator: Ray Poynter Stan, can you tell us a bit about the other two authors (Dr Pradeep and Andrew Appel) and why the three of you wrote this book?
  5. 5. Interview with Stan Sthanunathan Moderator: Ray Poynter Can you highlight a couple of examples of how AI is already changing things?
  6. 6. Interview with Stan Sthanunathan Moderator: Ray Poynter What are the key opportunities and threats that are being created by the rapid developments in AI?
  7. 7. Interview with Stan Sthanunathan Moderator: Ray Poynter To dig into specifics, how could all this be applied to Customer Segmentation, Brand Tracking & Product Name Creation?
  8. 8. Interview with Stan Sthanunathan Moderator: Ray Poynter What does an AI-enabled Market Research organization look like?
  9. 9. Interview with Stan Sthanunathan Moderator: Ray Poynter How should people prepare for this journey?
  10. 10. Interview with Stan Sthanunathan Moderator: Ray Poynter What speed of change do you forecast? Will it be regular evolution, accelerated evolution, or revolution? Or, something else?
  11. 11. Interview with Stan Sthanunathan Moderator: Ray Poynter Q & A from the Audience
  12. 12. Interview with Stan Sthanunathan Moderator: Ray Poynter Thank You
  13. 13. Thank you
  14. 14. NewMR 2018 Sponsors Communication Gold Silver

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