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In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it, and his vision of where marketing is going and how market research should respond to the challenge of change.
Unilever’s Stan Sthanunathan has, for several years, been at the forefront of challenging market research to re-think its game and to meet the new and evolving needs of companies like Unilever and Coca-Cola. Now, Stan has, as a co-author, written a book that looks at how Artificial Intelligence can be leveraged for Marketing and Product Innovation.
"AI for Marketing and Product Innovation" is published by Wiley and can be obtained in electronic and paper format. The recording of this interview is available via: http://newmr.org/play-again/