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As researchers, we often balance our desire for detailed insight with the need to design engaging experiences. Smart survey scripting is one way in which these two objectives are reconciled. However, ensuring survey participants take the route most relevant to them, whilst preserving data quality can quickly add huge amounts of complexity. In this webinar, we’ll highlight how a visual, flowchart-based approach to survey scripting can not only speed up the design process but help embrace complexity in order to build more engaging participant experiences. We’ll cover practical design skills, best practices and key steps in the visualisation process.
This presentation was delivered by Paul Hudson, CEO & Founder at FlexMR, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org.