Correlation is one of the most widely used statistical techniques in market research and insights and it is something which every researcher should be comfortable with.
In this 30-minute ‘How To’ Webinar, author and NewMR founder Ray Poynter will cover:
- What is correlation?
- What is r-squared?
- When and why should we use correlation?
- How should we use correlation?
- Potential problems with correlation
- Alternatives to correlation
The webinar recording can be accessed via the NewMR Play Again page: https://newmr.org/play-again