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He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything.

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A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those pieces. In this webinar we look at examples of the value of thinking outside the survey and including contextual information, based on interviews with insights professionals from Facebook, Visa, U.S. Bank, GSK and Warner Bros.

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He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything.

  1. 1. Festival of #NewMR 2019 Andrew Grenville Maru/Matchbox Presentation copyright, the presenters and NewMR. Please credit when using. “He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything.
  2. 2. Festival of #NewMR 2019 THE INSIGHTS REVOLUTION: QUESTIONING EVERYTHING
  3. 3. Festival of #NewMR 2019
  4. 4. Festival of #NewMR 2019 WINK OR BLINK?
  5. 5. Festival of #NewMR 2019 WINK OR BLINK?
  6. 6. Festival of #NewMR 2019 INSIGHTS CANNOT BE BORN IN ISOLATION
  7. 7. Festival of #NewMR 2019 STOP ANALYZING IN ISOLATION AND START THINKING OUTSIDE THE SURVEY “ONE OF THE WEIRDEST THINGS MARKET RESEARCHERS DO IS PRESENT A REPORT THAT IS SOLELY BASED ON THE PIECE OF RESEARCH THEY JUST CONDUCTED.” Ray Poynter, author and founder #NewMR
  8. 8. Festival of #NewMR 2019 “WHAT AMAZING HUBRIS TO ASSUME YOUR RESEARCH PROJECT ON ITS OWN IS GOING TO ANSWER ANY MEANINGFUL QUESTION.” Ray Poynter, author and founder #NewMR
  9. 9. Festival of #NewMR 2019 INSIGHTS CANNOT BE BORN IN ISOLATION SINGLE SLICES OF INFORMATION CAN BE MISLEADING
  10. 10. Festival of #NewMR 2019 STEPPING BACK TO SEE THE BIGGER PICTURE: THE FACEBOOK/INSTAGRAM EXAMPLE
  11. 11. Festival of #NewMR 2019 STEPPING BACK TO SEE THE BIGGER PICTURE: THE FACEBOOK/INSTAGRAM EXAMPLE “YOU KNOW THE SAYING ‘IF ALL YOU HAVE IS A HAMMER, EVERYTHING LOOKS LIKE A NAIL?’. RESEARCHERS ARE LIKE THAT. THEY ANSWER EVERYTHING WITH A SURVEY” Patrick Comer, CEO and Founder Lucid
  12. 12. Festival of #NewMR 2019 MULTIPLE FORMS OF CONTEXT: COFFEE IN INDIA
  13. 13. Festival of #NewMR 2019 MULTIPLE FORMS OF CONTEXT: COFFEE IN INDIA HOW CAN YOU AVOID SURVEY-BASED MYOPIA?
  14. 14. Festival of #NewMR 2019 STOP TAKING ORDERS AND START TAKING ACTION INSIGHTS ARE BORN BY SEEING THE FOREST AND THE TREES
  15. 15. Festival of #NewMR 2019
  16. 16. Festival of #NewMR 2019
  17. 17. Festival of #NewMR 2019 Q & A Ray Poynter NewMR Andrew Grenville Maru/Matchbox
  18. 18. Festival of #NewMR 2019 NewMR 2019 Sponsors Communication Gold Silver

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