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Gamification: The Challenge of Rules

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We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience for the participant. So what stops us doing it? Not knowing how to join in the game? Not knowing the rules of the game? In this session, Pete will outline the impact rule setting has on a simple game of spontaneous awareness and show how the right rule was devised for this game.

Published in: Education

Gamification: The Challenge of Rules

  1. 1. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Gamifica'on: The Challenge of Rules Pete Cape
  2. 2. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. Why should we gamify? A. Because surveys are sa'sficed Q. What’s that then? A. A method of reducing the cogni've burden in survey answering Q. Wish I’d never asked Your Photo
  3. 3. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Sa'sficing and Mo'va'on If par'cipants cared enough about the task, they would not sa'sfice Sa'sficing = Amo'va'on = Apathy Your Photo
  4. 4. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in SDT •  Enhanced when we stress: Your Photo
  5. 5. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
  6. 6. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
  7. 7. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
  8. 8. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
  9. 9. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory •  Enhanced when we match Challenge and Skill •  And task is harder Your Photo
  10. 10. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. Why don’t we gamify? A. It’s too hard A. We’re not crea've enough A. Don’t have programing skills/'me A. Don’t understand the rules Your Photo
  11. 11. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. What is a game? : a physical or mental ac'vity or contest that has rules and that people do for pleasure Your Photo
  12. 12. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. What is an MR game? Anything with •  Objec've •  Rules •  Mechanic Your Photo
  13. 13. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Our LiIle Game Thinking now just about mobile phones. Please write down the names of all the mobile phone brands you can think of. Your Photo
  14. 14. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Our LiIle Game Thinking now just about mobile phones. Please write down the names of all the mobile phone brands you can think of. Your Photo Thinking now just about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of, to a maximum of 10. Your Dme starts now!
  15. 15. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Our LiIle Game Thinking now just about mobile phones. Please write down the names of all the mobile phone brands you can think of. Your Photo Thinking now just about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of, to a maximum of 10. Your Dme starts now! Thinking now just about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of, you need to get at least 5. Your Dme starts now!
  16. 16. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why Maximum of 10? Your Photo
  17. 17. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why Maximum of 10? Your Photo •  Average UK retailer stocks 8 brands •  13 unique brands •  41 brands coded out
  18. 18. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why Maximum of 10? Your Photo •  Desk Research •  Sensible number •  Given the category
  19. 19. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Winners and Losers Your Photo
  20. 20. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why at least 5? Your Photo •  Pilot study reveals… •  6 brands is the average
  21. 21. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Winners and Losers Your Photo
  22. 22. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR So most people “lose”… Your Photo •  So feedback performance IF COUNT > 0 “You got <X>. It’s not easy under Dme pressure, so well done”.
  23. 23. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR The perfect game? Your Photo Thinking about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of to a maximum of 10. Your Dme starts now!” IF FIRSTCOUNT > 0 AND < 5 “most people are able to get x+1 brands, you are very close – can you think of 1 more?” IF FINALCOUNT > 0 “You got <X>. It’s not easy under Dme pressure, so well done”.
  24. 24. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo •  A game is anything with anything that looks like a rule
  25. 25. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo •  A game is anything with anything that looks like a rule •  Choose rules carefully •  Given the category
  26. 26. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo •  A game is anything with anything that looks like a rule •  Choose rules carefully •  Given the category •  Feedback performance
  27. 27. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo •  A game is anything with anything that looks like a rule •  Choose rules carefully •  Given the category •  Feedback performance •  Mo'vate
  28. 28. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo •  A game is anything with anything that looks like a rule •  Choose rules carefully •  Given the category •  Feedback performance •  Mo'vate •  Winning is not important, beber data is
  29. 29. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Thank You! to con'nue the conversa'on: pete.cape@surveysampling.com @pete_cape Pete Cape Your Photo
  30. 30. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q & A Pete Cape SSI Ray Poynter The Future Place

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