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The need for speed is paramount in market research. We are pressed to deliver research faster and more efficiently. Our traditional analysis processes often mean more manual effort than we need. It’s time to embrace smart technology to aid in insight discovery.
Geoff Lowe & Johan van Kuyk from Infotools introduce Harmoni Discover, and show how Harmoni Discover supports users to:
– Find stories in the data faster
– Easily profile groups that matter and compare them with others
– Deliver richer insights
The recording of this webinar is available online via NewMR.org in the Play Again area.