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Communicating Stories

Ray Poynter shows how to communicate your research findings so they result in action.

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Communicating	Stories
Ray	Poynter


17	March	2022
Sponsors
Communication
Finding	and	Communicating	the	
Story	in	the	Data
Ray	Poynter


To	be	published	mid-to-late	2022
Agenda
1. Storyfinding	Framework


2. Understanding	the	Do!


3. Context	is	key


4. Why	stories?


5. Think,	Feel,	Do!


6. Practice	and	Rehearse


7. The	follow	up


8. Q	&	A
The	Framework
1. Define	the	Problem


2. Assess	the	Wider	Context


3. Find	the	Big	Picture


4. Extract	the	Key	Findings


5. Determine	the	Message


6. Create	the	Story


7. Communicate	the	Story


8. Follow	Up
There	
should	
always	be	
a	Do!
•Launch	the	product


•Choose	option	A


•Address	customer	dissatisfaction	
with	check-in


•Do	more	research


•Cancel	the	project


•Keep	doing	exactly	what	you	are	
doing	…

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