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Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Char%ng	collec%ons	of	
connec%ons	in	social	media:	
Crea%ng	maps	and	measures	with	
NodeXL	
Dr.	Marc	A.	Smith	
Social	Media	Research	Founda%on
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
NewMR	2018	Sponsors	
Pla8num	
Gold	
Silver	
Communica8on
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
About	Us
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
About	Us
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
About	Us
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
About	Us
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
About	Us
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
What does a hashtag look like?
What	is	an	adequate	visualiza8on		
of	social	media?	
#?
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Why draw the data?
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
1	 2	 3	 4	
x	 y	 x	 y	 x	 y	 x	 y	
10.0	 		8.04	 10.0	 9.14	 10.0	 		7.46	 		8.0	 		6.58	
		8.0	 		6.95	 		8.0	 8.14	 		8.0	 		6.77	 		8.0	 		5.76	
13.0	 		7.58	 13.0	 8.74	 13.0	 12.74	 		8.0	 		7.71	
		9.0	 		8.81	 		9.0	 8.77	 		9.0	 		7.11	 		8.0	 		8.84	
11.0	 		8.33	 11.0	 9.26	 11.0	 		7.81	 		8.0	 		8.47	
14.0	 		9.96	 14.0	 8.10	 14.0	 		8.84	 		8.0	 		7.04	
		6.0	 		7.24	 		6.0	 6.13	 		6.0	 		6.08	 		8.0	 		5.25	
		4.0	 		4.26	 		4.0	 3.10	 		4.0	 		5.39	 19.0	 12.50	
12.0	 10.84	 12.0	 9.13	 12.0	 		8.15	 		8.0	 		5.56	
		7.0	 		4.82	 		7.0	 7.26	 		7.0	 		6.42	 		8.0	 		7.91	
		5.0	 		5.68	 		5.0	 4.74	 		5.0	 		5.73	 		8.0	 		6.89	
Anscombe’s	Quartet,	or,		
Why	InfoVis	MaMers
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
1	 2	 3	 4	
x	 y	 x	 y	 x	 y	 x	 y	
10.0	 		8.04	 10.0	 9.14	 10.0	 		7.46	 		8.0	 		6.58	
		8.0	 		6.95	 		8.0	 8.14	 		8.0	 		6.77	 		8.0	 		5.76	
13.0	 		7.58	 13.0	 8.74	 13.0	 12.74	 		8.0	 		7.71	
		9.0	 		8.81	 		9.0	 8.77	 		9.0	 		7.11	 		8.0	 		8.84	
11.0	 		8.33	 11.0	 9.26	 11.0	 		7.81	 		8.0	 		8.47	
14.0	 		9.96	 14.0	 8.10	 14.0	 		8.84	 		8.0	 		7.04	
		6.0	 		7.24	 		6.0	 6.13	 		6.0	 		6.08	 		8.0	 		5.25	
		4.0	 		4.26	 		4.0	 3.10	 		4.0	 		5.39	 19.0	 12.50	
12.0	 10.84	 12.0	 9.13	 12.0	 		8.15	 		8.0	 		5.56	
		7.0	 		4.82	 		7.0	 7.26	 		7.0	 		6.42	 		8.0	 		7.91	
		5.0	 		5.68	 		5.0	 4.74	 		5.0	 		5.73	 		8.0	 		6.89	
Property	 Value	
Mean	of	x		 		9.0	
Variance	of	x	 11.0	
Mean	of	y		 		7.5	
Variance	of	y		 		4.12	
Correla8on	 		0.816	
Linear	regression	 y = 3 + 0.5x	
Anscombe’s	Quartet,	or,		
Why	InfoVis	MaMers
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Anscombe’s	Quartet,	or,		
Why	InfoVis	MaMers
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Crowds matter
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
hUp://www.flickr.com/photos/amycgx/3119640267/	
Crowds in social media matter
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Crowds in social media have a hidden structure
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Twitter Network”
*BEFORE*
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Twitter Network
*AFTER*
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
hUps://demo-3dg-viz.herokuapp.com/
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Strong	%es
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Weak	%es
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	 hUp://www.flickr.com/photos/fullaperture/81266869/	
Strength	of	Weak	%es
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
hUp://www.bonkersworld.net/organiza8onal-charts/
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
hUps://giphy.com/gifs/sa8sfying-starlings-murmura8on-
eZYz372UA5oeA
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
hUps://demo-3dg-viz.herokuapp.com/
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Social	media		
•  is	made	of	networks,	
•  created	when	people	link	and	reply.	
•  Collec8ons	of	connec8ons	have	an	emergent	shape,	
•  some	shapes	are	beUer	than	others!	
•  Some	people,	in	strategic	loca8ons	in	these	shapes,	are	more	influen8al	than	others!
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
What	is	different	in	a	network	view?	
Volume	
	
	
10	
Structure
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Same	number	of	people,	different	
structures	
hUps://gfycat.com/gifs/detail/failingassuredazurewingedmagpie
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Legos!	The	number	of	bricks	alone	is	not	
enough	to	describe	the	object
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Kodak
Brownie
The	first		
easy	to	use		
point	and	
shoot	
camera
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Heather	has	high	
betweenness	
NodeXL	
Network	Overview	Discovery	and	Explora%on	add-in	for	Excel	
A	minimal	network	can	
illustrate	the	ways	different	
loca8ons	have	different	
values	for	centrality	and	
degree
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
NodeXL	Ribbon	in	Excel
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
NodeXL	Ribbon	in	Excel
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
NodeXL	Ribbon	in	Excel
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
NodeXL	in	Excel
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
NodeXL
Social Media Network
Map & Report
for
#newmr
from
NodeXL Graph Server Twi=er
Search Network
for
5/11/2018
 Created	with	NodeXL	from	the	|	
Social	Media	Research	Founda8on	(hUp://
www.smrfounda8on.org)
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
The graph represents a network of 1,292 Twitter users whose tweets in the requested range
contained "#newmr", or who were replied to or mentioned in those tweets. The network was
obtained from the NodeXL Graph Server on Friday, 11 May 2018 at 15:22 UTC.
The requested start date was Friday, 11 May 2018 at 08:09 UTC and the maximum number of tweets
(going backward in time) was 10,000.
The tweets in the network were tweeted over the 70-day, 13-hour, 26-minute period from Thursday,
01 March 2018 at 07:08 UTC to Thursday, 10 May 2018 at 20:35 UTC.
Additional tweets that were mentioned in this data set were also collected from prior time periods.
These tweets may expand the complete time period of the data.
There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions"
relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".
The graph is directed.
The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Ver%ces	:	1302	
Unique	Edges	:	2488	
Edges	With	Duplicates	:	7146	
Total	Edges	:	9634	
Number	of	Edge	Types	:	3	
Men%ons	:	5140	
Tweet	:	4444	
Replies	to	:	50	
Self-Loops	:	4444	
Reciprocated	Vertex	Pair	Ra%o	:	0.0739339752407153	
Reciprocated	Edge	Ra%o	:	0.137688120397054	
Connected	Components	:	67	
Single-Vertex	Connected	Components	:	45	
Maximum	Ver%ces	in	a	Connected	Component	:	1170	
Maximum	Edges	in	a	Connected	Component	:	7944	
Maximum	Geodesic	Distance	(Diameter)	:	9	
Average	Geodesic	Distance	:	3.725543	
Graph	Density	:	0.0018436721841051	
Modularity	:	0.232747	
NodeXL	Version	:	1.0.1.396
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
esomar	
Tweet	 Follow	
vormresearch	
Tweet	 Follow	
raypoynter	
Tweet	 Follow	
voxpopme	
Tweet	 Follow	
jake_pryszlak	
Tweet	 Follow	
insightplkrms	
Tweet	 Follow	
greenbook	
Tweet	 Follow	
lovestats	
Tweet	 Follow	
newmr_news	
Tweet	 Follow	
merlien	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Top	URLs	in	Tweet	in	En8re	Graph:	
[78]	 hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv?
utm_source=twiUer&utm_medium=post&utm_content=sm-
push&utm_campaign=esomar-tv	
[45]	 hUps://aytm.com/r1c93bb?pid=GBTwiUer	
[40]	 hUps://lovestats.wordpress.com/2018/03/08/happy-interna8onal-womens-day-lets-meet-
some-mrx-women-who-are-flying-under-the-radar-iwd-wire-newmr-wireheroes/	
[24]	 hUps://www.esomar.org/events/2018/asia-pacific-2018/asia-pacific-2018-tv?
utm_source=twiUer&utm_medium=post&utm_content=sm-
push&utm_campaign=esomar-tv	
[23]	 hUp://researchgeek.co.uk/how-to-develop-a-customer-centric-proposi8on-with-a-liUle-
help-from-sainsburys/	
[20]	 hUp://newmr.org/events/2018/the-future-of-data-collec8on/	
[19]	 hUp://researchgeek.co.uk/how-to-create-a-strong-personal-brand-that-gets-results/	
[16]	 hUps://rwconnect.esomar.org/selfie-culture-and-its-impact-on-beauty-brands-in-asia/	
[16]	 hUps://rwconnect.esomar.org/dont-back-down-the-future-of-researchmedia-adver8sing-
part-1/	
[15]	 hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Domains	in	Tweet	in	En8re	Graph:	
[1329]	 dg-di.org	
[808]	 puredata.eu	
[465]	 dg-di.co	
[377]	 esomar.org	
[296]	 twiUer.com	
[224]	 dg-di.eu	
[170]	 dg-di.us	
[148]	 newmr.org	
[97]	 co.uk	
[75]	 insites-consul8ng.com
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Hashtags	in	Tweet	in	En8re	Graph:	
[6199]	 newmr	
[5181]	 mrx	
[1181]	 roi	
[939]	 profit	
[859]	 market	
[852]	 marketresearch	
[655]	 world	
[562]	 consump8on	
[520]	 esomar	
[511]	 marketrisk
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Words	in	Tweet	in	En8re	Graph:	
[4058]	 Words	in	Sen8ment	List#1:	Posi8ve	
[4221]	 Words	in	Sen8ment	List#2:	Nega8ve	
[0]	 Words	in	Sen8ment	List#3:	Angry/Violent	
[124269]	 Non-categorized	Words	
[132548]	 Total	Words	
[6200]	 newmr	
[5187]	 mrx	
[3013]	 2018	
[2986]	 profit	
[1673]	 mar
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Word	Pairs	in	Tweet	in	En8re	Graph:	
[2751]	 2018,profit	
[2274]	 newmr,mrx	
[1906]	 mrx,newmr	
[1594]	 mar,2018	
[895]	 profit,newmr	
[792]	 newmr,roi	
[708]	 apr,2018	
[471]	 roi,marketrisk	
[465]	 world,newmr	
[447]	 demand,newmr
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
insites	
Tweet	 Follow	
ipsos	
Tweet	 Follow	
the_arf	
Tweet	 Follow	
newmr_news	
Tweet	 Follow	
prsinvivo	
Tweet	 Follow	
visioncri8cal	
Tweet	 Follow	
_flexmr	
Tweet	 Follow	
beckykinnersley	
Tweet	 Follow	
miriammogge	
Tweet	 Follow	
ksol8sanderson	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
esomar	
Tweet	 Follow	
newmr_news	
Tweet	 Follow	
raypoynter	
Tweet	 Follow	
greenbook	
Tweet	 Follow	
1sue3	
Tweet	 Follow	
finn01	
Tweet	 Follow	
lovestats	
Tweet	 Follow	
insites	
Tweet	 Follow	
voxpopme	
Tweet	 Follow	
womeninresearch	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
arkangelscrap	
Tweet	 Follow	
auldcove	
Tweet	 Follow	
nosqldigest	
Tweet	 Follow	
piyuanker12	
Tweet	 Follow	
sectest9	
Tweet	 Follow	
startupreal8me	
Tweet	 Follow	
alevergara78	
Tweet	 Follow	
independent	
Tweet	 Follow	
sainsburys	
Tweet	 Follow	
bohemiantrading	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
NodeXL
Social Media Network
Map & Report
for
ESOMAR
from
NodeXL Graph Server Twi=er
Search Network
for
5/14/2018
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
The graph is directed.
The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author
Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Ver%ces	:	1244	
Unique	Edges	:	2765	
Edges	With	Duplicates	:	6148	
Total	Edges	:	8913	
Number	of	Edge	Types	:	3	
Replies	to	:	309	
Men%ons	:	7930	
Tweet	:	674	
Self-Loops	:	674	
Reciprocated	Vertex	Pair	Ra%o	:	0.110883557636044	
Reciprocated	Edge	Ra%o	:	0.199631287858836	
Connected	Components	:	74	
Single-Vertex	Connected	Components	:	49	
Maximum	Ver%ces	in	a	Connected	Component	:	1107	
Maximum	Edges	in	a	Connected	Component	:	8603	
Maximum	Geodesic	Distance	(Diameter)	:	6	
Average	Geodesic	Distance	:	2.982437	
Graph	Density	:	0.00245555173279044	
Modularity	:	0.266403	
NodeXL	Version	:	1.0.1.396
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
esomar	
Tweet	 Follow	
alfonews	
Tweet	 Follow	
finn01	
Tweet	 Follow	
ipsosmori	
Tweet	 Follow	
jbretcha	
Tweet	 Follow	
deezdata	
Tweet	 Follow	
vormresearch	
Tweet	 Follow	
lovestats	
Tweet	 Follow	
labright_mex	
Tweet	 Follow	
printempsetudes	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	URLs	in	Tweet	in	En8re	Graph:	
[82]	 hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv?
utm_source=twiUer&utm_medium=post&utm_content=sm-push&utm_campaign=esomar-
tv	
[49]	 hUps://www.esomar.org/events/2018/asia-pacific-2018/asia-pacific-2018-tv?
utm_source=twiUer&utm_medium=post&utm_content=sm-push&utm_campaign=esomar-
tv	
[33]	 hUps://rwconnect.esomar.org/how-esomar-can-help-with-your-data-protec8on-officer/?
utm_source=dlvr.it&utm_medium=twiUer	
[29]	 hUps://rwconnect.esomar.org/dont-back-down-the-future-of-researchmedia-adver8sing-
part-1/	
[26]	 hUps://rwconnect.esomar.org/how-social-media-is-shaping-how-we-understand-people/	
[25]	 hUps://rwconnect.esomar.org/co-crea8on-the-future-for-brands-part-1/	
[24]	 hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv	
[23]	 hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-highlights?
utm_source=twiUer&utm_medium=post&utm_content=sm-
push&utm_campaign=LATAM-2018	
[22]	 hUps://rwconnect.esomar.org/cambridge-analy8ca-esomar/	
[21]	 hUps://rwconnect.esomar.org/why-net-promoter-score-is-actually-a-bad-tool-and-what-
to-use-instead/
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Domains	in	Tweet	in	En8re	Graph:	
[940]	 esomar.org	
[205]	 twiUer.com	
[53]	 linkedin.com	
[34]	 greenbookblog.org	
[31]	 newmr.org	
[30]	 youtube.com	
[21]	 co.uk	
[21]	 mrii.org	
[16]	 marketlogicsorware.com	
[15]	 google.com
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Hashtags	in	Tweet	in	En8re	Graph:	
[1489]	 esomar	
[1257]	 mrx	
[608]	 newmr	
[517]	 datascience	
[469]	 insights	
[363]	 latam	
[333]	 growthhacking	
[236]	 businessintelligence	
[226]	 research	
[186]	 data
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Words	in	Tweet	in	En8re	Graph:	
[2782]	 Words	in	Sen8ment	List#1:	Posi8ve	
[817]	 Words	in	Sen8ment	List#2:	Nega8ve	
[1]	 Words	in	Sen8ment	List#3:	Angry/Violent	
[85245]	 Non-categorized	Words	
[88844]	 Total	Words	
[3448]	 esomar	
[1267]	 mrx	
[717]	 research	
[699]	 insights	
[619]	 latam
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Top	Word	Pairs	in	Tweet	in	En8re	Graph:	
[447]	 esomar,latam	
[339]	 mrx,newmr	
[297]	 datascience,growthhacking	
[266]	 esomar,mrx	
[186]	 mrx,read	
[147]	 newmr,insights	
[138]	 main,fest	
[136]	 market,research	
[136]	 esomar,apac	
[132]	 research,insights
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
esomar	
Tweet	 Follow	
bpsmithuk	
Tweet	 Follow	
48mojitos	
Tweet	 Follow	
ata8melikethis	
Tweet	 Follow	
jbretcha	
Tweet	 Follow	
labright_mex	
Tweet	 Follow	
poli8cstosser	
Tweet	 Follow	
s_bravo	
Tweet	 Follow	
lovestats	
Tweet	 Follow	
sonosrown17	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
esomar	
Tweet	 Follow	
finn01	
Tweet	 Follow	
netquest	
Tweet	 Follow	
rw_connect	
Tweet	 Follow	
jbretcha	
Tweet	 Follow	
keenasmustard	
Tweet	 Follow	
alfonews	
Tweet	 Follow	
chicaequis	
Tweet	 Follow	
research_runner	
Tweet	 Follow	
trarasdernegi	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
arkangelscrap	
Tweet	 Follow	
sectest9	
Tweet	 Follow	
startupreal8me	
Tweet	 Follow	
alevergara78	
Tweet	 Follow	
independent	
Tweet	 Follow	
itknowingness	
Tweet	 Follow	
zippylab	
Tweet	 Follow	
rodrigopb13	
Tweet	 Follow	
billnigh	
Tweet	 Follow	
mcdonalds	
Tweet	 Follow
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contents
Network
Time Series
Description
Author Description
Overall Metrics
Top Influencers
Top URLs
Top Domains
Top Hashtags
Top Words
Top Word Pairs
Top Replied-To
Top Mentioned
Top Tweeters
Network
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
We	envision	hundreds	of	NodeXL	data	collectors	around	the	
world	collec%vely	genera%ng	an	archive	of	social	media	
network	snapshots	on	a	wide	range	of	topics.	
hUp://msnbcmedia.msn.com/i/msnbc/Components/Photos/071012/071012_telescope_hmed_3p.jpg
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Many	papers	of	interest	created	using	NodeXL	can	be	found	at	
	hUp://www.pinterest.com/nodexl/pins/	
See	also:	
	
hUps://scholar.google.com/scholar?hl=en&as_sdt=0,22&q=nodexl&scisbd=1
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Contact	informa8on:	
	
Marc	A.	Smith	
Chief	Social	Scien8st	
Social	Media	Research	Founda8on	
	
Marc@smrfounda8on.org		
hUp://www.smrfounda8on.org	
hUp://www.twiUer.com/marc_smith	
hUp://www.linkedin.com/in/marcasmith	
hUp://www.slideshare.net/Marc_A_Smith	
hUp://www.flickr.com/photos/marc_smith	
hUp://www.facebook.com/marc.smith.sociologist
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL	
Marc	A.	Smith,	Director,	Social	Media	Research	Founda8on		
The Future of
Data Collection
	
	
Q	&	A	
Marc	Smith	
Social	Media	Research	Founda8on	
Ray	Poynter	
The	Future	Place

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Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL

  • 1. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Char%ng collec%ons of connec%ons in social media: Crea%ng maps and measures with NodeXL Dr. Marc A. Smith Social Media Research Founda%on
  • 2. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection NewMR 2018 Sponsors Pla8num Gold Silver Communica8on
  • 3. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection About Us
  • 4. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection About Us
  • 5. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection About Us
  • 6. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection About Us
  • 7. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection About Us
  • 8. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection What does a hashtag look like? What is an adequate visualiza8on of social media? #?
  • 9. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Why draw the data?
  • 10. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection 1 2 3 4 x y x y x y x y 10.0 8.04 10.0 9.14 10.0 7.46 8.0 6.58 8.0 6.95 8.0 8.14 8.0 6.77 8.0 5.76 13.0 7.58 13.0 8.74 13.0 12.74 8.0 7.71 9.0 8.81 9.0 8.77 9.0 7.11 8.0 8.84 11.0 8.33 11.0 9.26 11.0 7.81 8.0 8.47 14.0 9.96 14.0 8.10 14.0 8.84 8.0 7.04 6.0 7.24 6.0 6.13 6.0 6.08 8.0 5.25 4.0 4.26 4.0 3.10 4.0 5.39 19.0 12.50 12.0 10.84 12.0 9.13 12.0 8.15 8.0 5.56 7.0 4.82 7.0 7.26 7.0 6.42 8.0 7.91 5.0 5.68 5.0 4.74 5.0 5.73 8.0 6.89 Anscombe’s Quartet, or, Why InfoVis MaMers
  • 11. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection 1 2 3 4 x y x y x y x y 10.0 8.04 10.0 9.14 10.0 7.46 8.0 6.58 8.0 6.95 8.0 8.14 8.0 6.77 8.0 5.76 13.0 7.58 13.0 8.74 13.0 12.74 8.0 7.71 9.0 8.81 9.0 8.77 9.0 7.11 8.0 8.84 11.0 8.33 11.0 9.26 11.0 7.81 8.0 8.47 14.0 9.96 14.0 8.10 14.0 8.84 8.0 7.04 6.0 7.24 6.0 6.13 6.0 6.08 8.0 5.25 4.0 4.26 4.0 3.10 4.0 5.39 19.0 12.50 12.0 10.84 12.0 9.13 12.0 8.15 8.0 5.56 7.0 4.82 7.0 7.26 7.0 6.42 8.0 7.91 5.0 5.68 5.0 4.74 5.0 5.73 8.0 6.89 Property Value Mean of x 9.0 Variance of x 11.0 Mean of y 7.5 Variance of y 4.12 Correla8on 0.816 Linear regression y = 3 + 0.5x Anscombe’s Quartet, or, Why InfoVis MaMers
  • 12. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Anscombe’s Quartet, or, Why InfoVis MaMers
  • 13. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Crowds matter
  • 14. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection hUp://www.flickr.com/photos/amycgx/3119640267/ Crowds in social media matter
  • 15. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Crowds in social media have a hidden structure
  • 16. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Twitter Network” *BEFORE*
  • 17. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Twitter Network *AFTER*
  • 18. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection hUps://demo-3dg-viz.herokuapp.com/
  • 19. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 20. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Strong %es
  • 21. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Weak %es
  • 22. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection hUp://www.flickr.com/photos/fullaperture/81266869/ Strength of Weak %es
  • 23. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection hUp://www.bonkersworld.net/organiza8onal-charts/
  • 24. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection hUps://giphy.com/gifs/sa8sfying-starlings-murmura8on- eZYz372UA5oeA
  • 25. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection hUps://demo-3dg-viz.herokuapp.com/
  • 26. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Social media •  is made of networks, •  created when people link and reply. •  Collec8ons of connec8ons have an emergent shape, •  some shapes are beUer than others! •  Some people, in strategic loca8ons in these shapes, are more influen8al than others!
  • 27. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection What is different in a network view? Volume 10 Structure
  • 28. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Same number of people, different structures hUps://gfycat.com/gifs/detail/failingassuredazurewingedmagpie
  • 29. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Legos! The number of bricks alone is not enough to describe the object
  • 30. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Kodak Brownie The first easy to use point and shoot camera
  • 31. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 32. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 33. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 34. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Heather has high betweenness NodeXL Network Overview Discovery and Explora%on add-in for Excel A minimal network can illustrate the ways different loca8ons have different values for centrality and degree
  • 35. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection NodeXL Ribbon in Excel
  • 36. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection NodeXL Ribbon in Excel
  • 37. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection NodeXL Ribbon in Excel
  • 38. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection NodeXL in Excel
  • 39. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 40. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 41. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 42. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 43. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 44. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection NodeXL Social Media Network Map & Report for #newmr from NodeXL Graph Server Twi=er Search Network for 5/11/2018 Created with NodeXL from the | Social Media Research Founda8on (hUp:// www.smrfounda8on.org)
  • 45. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 46. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 47. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network The graph represents a network of 1,292 Twitter users whose tweets in the requested range contained "#newmr", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Friday, 11 May 2018 at 15:22 UTC. The requested start date was Friday, 11 May 2018 at 08:09 UTC and the maximum number of tweets (going backward in time) was 10,000. The tweets in the network were tweeted over the 70-day, 13-hour, 26-minute period from Thursday, 01 March 2018 at 07:08 UTC to Thursday, 10 May 2018 at 20:35 UTC. Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data. There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions". The graph is directed. The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm. The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
  • 48. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Ver%ces : 1302 Unique Edges : 2488 Edges With Duplicates : 7146 Total Edges : 9634 Number of Edge Types : 3 Men%ons : 5140 Tweet : 4444 Replies to : 50 Self-Loops : 4444 Reciprocated Vertex Pair Ra%o : 0.0739339752407153 Reciprocated Edge Ra%o : 0.137688120397054 Connected Components : 67 Single-Vertex Connected Components : 45 Maximum Ver%ces in a Connected Component : 1170 Maximum Edges in a Connected Component : 7944 Maximum Geodesic Distance (Diameter) : 9 Average Geodesic Distance : 3.725543 Graph Density : 0.0018436721841051 Modularity : 0.232747 NodeXL Version : 1.0.1.396
  • 49. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network esomar Tweet Follow vormresearch Tweet Follow raypoynter Tweet Follow voxpopme Tweet Follow jake_pryszlak Tweet Follow insightplkrms Tweet Follow greenbook Tweet Follow lovestats Tweet Follow newmr_news Tweet Follow merlien Tweet Follow
  • 50. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Top URLs in Tweet in En8re Graph: [78] hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv? utm_source=twiUer&utm_medium=post&utm_content=sm- push&utm_campaign=esomar-tv [45] hUps://aytm.com/r1c93bb?pid=GBTwiUer [40] hUps://lovestats.wordpress.com/2018/03/08/happy-interna8onal-womens-day-lets-meet- some-mrx-women-who-are-flying-under-the-radar-iwd-wire-newmr-wireheroes/ [24] hUps://www.esomar.org/events/2018/asia-pacific-2018/asia-pacific-2018-tv? utm_source=twiUer&utm_medium=post&utm_content=sm- push&utm_campaign=esomar-tv [23] hUp://researchgeek.co.uk/how-to-develop-a-customer-centric-proposi8on-with-a-liUle- help-from-sainsburys/ [20] hUp://newmr.org/events/2018/the-future-of-data-collec8on/ [19] hUp://researchgeek.co.uk/how-to-create-a-strong-personal-brand-that-gets-results/ [16] hUps://rwconnect.esomar.org/selfie-culture-and-its-impact-on-beauty-brands-in-asia/ [16] hUps://rwconnect.esomar.org/dont-back-down-the-future-of-researchmedia-adver8sing- part-1/ [15] hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 51. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Domains in Tweet in En8re Graph: [1329] dg-di.org [808] puredata.eu [465] dg-di.co [377] esomar.org [296] twiUer.com [224] dg-di.eu [170] dg-di.us [148] newmr.org [97] co.uk [75] insites-consul8ng.com
  • 52. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Hashtags in Tweet in En8re Graph: [6199] newmr [5181] mrx [1181] roi [939] profit [859] market [852] marketresearch [655] world [562] consump8on [520] esomar [511] marketrisk
  • 53. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Words in Tweet in En8re Graph: [4058] Words in Sen8ment List#1: Posi8ve [4221] Words in Sen8ment List#2: Nega8ve [0] Words in Sen8ment List#3: Angry/Violent [124269] Non-categorized Words [132548] Total Words [6200] newmr [5187] mrx [3013] 2018 [2986] profit [1673] mar
  • 54. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Word Pairs in Tweet in En8re Graph: [2751] 2018,profit [2274] newmr,mrx [1906] mrx,newmr [1594] mar,2018 [895] profit,newmr [792] newmr,roi [708] apr,2018 [471] roi,marketrisk [465] world,newmr [447] demand,newmr
  • 55. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network insites Tweet Follow ipsos Tweet Follow the_arf Tweet Follow newmr_news Tweet Follow prsinvivo Tweet Follow visioncri8cal Tweet Follow _flexmr Tweet Follow beckykinnersley Tweet Follow miriammogge Tweet Follow ksol8sanderson Tweet Follow
  • 56. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network esomar Tweet Follow newmr_news Tweet Follow raypoynter Tweet Follow greenbook Tweet Follow 1sue3 Tweet Follow finn01 Tweet Follow lovestats Tweet Follow insites Tweet Follow voxpopme Tweet Follow womeninresearch Tweet Follow
  • 57. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network arkangelscrap Tweet Follow auldcove Tweet Follow nosqldigest Tweet Follow piyuanker12 Tweet Follow sectest9 Tweet Follow startupreal8me Tweet Follow alevergara78 Tweet Follow independent Tweet Follow sainsburys Tweet Follow bohemiantrading Tweet Follow
  • 58. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 59. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection NodeXL Social Media Network Map & Report for ESOMAR from NodeXL Graph Server Twi=er Search Network for 5/14/2018
  • 60. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 61. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 62. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network The graph is directed. The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm. The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
  • 63. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 64. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Ver%ces : 1244 Unique Edges : 2765 Edges With Duplicates : 6148 Total Edges : 8913 Number of Edge Types : 3 Replies to : 309 Men%ons : 7930 Tweet : 674 Self-Loops : 674 Reciprocated Vertex Pair Ra%o : 0.110883557636044 Reciprocated Edge Ra%o : 0.199631287858836 Connected Components : 74 Single-Vertex Connected Components : 49 Maximum Ver%ces in a Connected Component : 1107 Maximum Edges in a Connected Component : 8603 Maximum Geodesic Distance (Diameter) : 6 Average Geodesic Distance : 2.982437 Graph Density : 0.00245555173279044 Modularity : 0.266403 NodeXL Version : 1.0.1.396
  • 65. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network esomar Tweet Follow alfonews Tweet Follow finn01 Tweet Follow ipsosmori Tweet Follow jbretcha Tweet Follow deezdata Tweet Follow vormresearch Tweet Follow lovestats Tweet Follow labright_mex Tweet Follow printempsetudes Tweet Follow
  • 66. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top URLs in Tweet in En8re Graph: [82] hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv? utm_source=twiUer&utm_medium=post&utm_content=sm-push&utm_campaign=esomar- tv [49] hUps://www.esomar.org/events/2018/asia-pacific-2018/asia-pacific-2018-tv? utm_source=twiUer&utm_medium=post&utm_content=sm-push&utm_campaign=esomar- tv [33] hUps://rwconnect.esomar.org/how-esomar-can-help-with-your-data-protec8on-officer/? utm_source=dlvr.it&utm_medium=twiUer [29] hUps://rwconnect.esomar.org/dont-back-down-the-future-of-researchmedia-adver8sing- part-1/ [26] hUps://rwconnect.esomar.org/how-social-media-is-shaping-how-we-understand-people/ [25] hUps://rwconnect.esomar.org/co-crea8on-the-future-for-brands-part-1/ [24] hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-tv [23] hUps://www.esomar.org/events/2018/la8n-america-2018/la8n-america-2018-highlights? utm_source=twiUer&utm_medium=post&utm_content=sm- push&utm_campaign=LATAM-2018 [22] hUps://rwconnect.esomar.org/cambridge-analy8ca-esomar/ [21] hUps://rwconnect.esomar.org/why-net-promoter-score-is-actually-a-bad-tool-and-what- to-use-instead/
  • 67. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Domains in Tweet in En8re Graph: [940] esomar.org [205] twiUer.com [53] linkedin.com [34] greenbookblog.org [31] newmr.org [30] youtube.com [21] co.uk [21] mrii.org [16] marketlogicsorware.com [15] google.com
  • 68. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Hashtags in Tweet in En8re Graph: [1489] esomar [1257] mrx [608] newmr [517] datascience [469] insights [363] latam [333] growthhacking [236] businessintelligence [226] research [186] data
  • 69. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Words in Tweet in En8re Graph: [2782] Words in Sen8ment List#1: Posi8ve [817] Words in Sen8ment List#2: Nega8ve [1] Words in Sen8ment List#3: Angry/Violent [85245] Non-categorized Words [88844] Total Words [3448] esomar [1267] mrx [717] research [699] insights [619] latam
  • 70. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network Top Word Pairs in Tweet in En8re Graph: [447] esomar,latam [339] mrx,newmr [297] datascience,growthhacking [266] esomar,mrx [186] mrx,read [147] newmr,insights [138] main,fest [136] market,research [136] esomar,apac [132] research,insights
  • 71. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network esomar Tweet Follow bpsmithuk Tweet Follow 48mojitos Tweet Follow ata8melikethis Tweet Follow jbretcha Tweet Follow labright_mex Tweet Follow poli8cstosser Tweet Follow s_bravo Tweet Follow lovestats Tweet Follow sonosrown17 Tweet Follow
  • 72. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network esomar Tweet Follow finn01 Tweet Follow netquest Tweet Follow rw_connect Tweet Follow jbretcha Tweet Follow keenasmustard Tweet Follow alfonews Tweet Follow chicaequis Tweet Follow research_runner Tweet Follow trarasdernegi Tweet Follow
  • 73. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network arkangelscrap Tweet Follow sectest9 Tweet Follow startupreal8me Tweet Follow alevergara78 Tweet Follow independent Tweet Follow itknowingness Tweet Follow zippylab Tweet Follow rodrigopb13 Tweet Follow billnigh Tweet Follow mcdonalds Tweet Follow
  • 74. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contents Network Time Series Description Author Description Overall Metrics Top Influencers Top URLs Top Domains Top Hashtags Top Words Top Word Pairs Top Replied-To Top Mentioned Top Tweeters Network
  • 75. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection We envision hundreds of NodeXL data collectors around the world collec%vely genera%ng an archive of social media network snapshots on a wide range of topics. hUp://msnbcmedia.msn.com/i/msnbc/Components/Photos/071012/071012_telescope_hmed_3p.jpg
  • 76. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Many papers of interest created using NodeXL can be found at hUp://www.pinterest.com/nodexl/pins/ See also: hUps://scholar.google.com/scholar?hl=en&as_sdt=0,22&q=nodexl&scisbd=1
  • 77. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection
  • 78. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Contact informa8on: Marc A. Smith Chief Social Scien8st Social Media Research Founda8on Marc@smrfounda8on.org hUp://www.smrfounda8on.org hUp://www.twiUer.com/marc_smith hUp://www.linkedin.com/in/marcasmith hUp://www.slideshare.net/Marc_A_Smith hUp://www.flickr.com/photos/marc_smith hUp://www.facebook.com/marc.smith.sociologist
  • 79. Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL Marc A. Smith, Director, Social Media Research Founda8on The Future of Data Collection Q & A Marc Smith Social Media Research Founda8on Ray Poynter The Future Place