Successfully reported this slideshow.
Your SlideShare is downloading. ×

Catherine Rickwood Skills For A NewMR World 2016

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 21 Ad

Catherine Rickwood Skills For A NewMR World 2016

Download to read offline

With charting and reporting becoming automated, and many self-service research options, we need to adapt to provide more thinking and consulting behind the deliverables over the doing. We also need to secure the future of research by making sure our outputs get to the top of the food chain to impact decisions. In this session, we’ll provide tips for generating ‘Snackable’ or easily digestible outputs to maximize the potential of your research.

With charting and reporting becoming automated, and many self-service research options, we need to adapt to provide more thinking and consulting behind the deliverables over the doing. We also need to secure the future of research by making sure our outputs get to the top of the food chain to impact decisions. In this session, we’ll provide tips for generating ‘Snackable’ or easily digestible outputs to maximize the potential of your research.

Advertisement
Advertisement

More Related Content

Advertisement

More from Ray Poynter (20)

Advertisement

Recently uploaded (20)

Catherine Rickwood Skills For A NewMR World 2016

  1. 1. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Yummy! Tasty research snacks for a ;me-starved audience Catherine Rickwood MESH Experience 20 October 2016
  2. 2. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Everyone is too busy!
  3. 3. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 The collec;ve noun for bunnies is a fluffle Every year, hundreds of new trees are planted Katy Perry has a cat called KiGy Purry Mickey & Minnie are married in real life Heuris;cs
  4. 4. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Bat and ball cost $1.10 The bat costs $1 more than the ball Ball = $0.05 Bat = $1.05 ----------------- Total = $1.10 How much does the ball cost? Heuris;cs in ac;on
  5. 5. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Heuris;cs in Marke;ng
  6. 6. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Figh;ng a s;gma
  7. 7. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Social Media data Big data Pokemon Market Research Trend #1 Trend #2 Trend #3 Trend #4 Engagement
  8. 8. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Unlocking the poten;al
  9. 9. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 <Source and Base> Tantalize your audience
  10. 10. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 “‘Tao’ is a word signifying 'way', 'path', 'route', or sometimes more loosely, 'doctrine' or 'principle” The TAO of client snackables
  11. 11. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 <Source and Base> Trust
  12. 12. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 12 <Source and Base> Audience
  13. 13. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Objec;ve
  14. 14. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 14 Output ideas: -  One pagers -  Videos -  Posters -  Boards/Mood boards -  Workshops -  Emails (one liners) -  Webpage -  Interac;ve quiz -  Images or infographics Keep it snackable
  15. 15. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 People remember: 10% of what they hear, 20% of what they read, 80% of what they see & do Make it interac;ve
  16. 16. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 16 More ;ps from storytelling
  17. 17. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Bigger picture Ge_ng into the Boardroom
  18. 18. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Bigger Picture
  19. 19. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Ul;mately…
  20. 20. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Thank You! Catherine Rickwood Catherinerickwood@meshexperience.com @TheInsightCat
  21. 21. Yummy! – NewMR Webinar Catherine Rickwood, MESH, 2016 Q & A Ray Poynter The Future Place Catherine Rickwood MESH Experience

×