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maybe...
Facebook	
  Page:	
  R.T.G	
  Research	
  Through	
  Gaming.	
  	
  
Twi8er:	
  #RTGaming	
  
Be#y	
  Adamou	
  UK	
  Account	
  Manager	
  Nebu	
  BV	
  
be8y.adamou@nebu.com	
  
Twi8er:	
  @Be8yAdamou	
  or	
  @NebuBV	
  
Facebook:	
  Be8y	
  AtNebu	
  or	
  Nebu	
  BV	
  group	
  
NewMR	
  and	
  Gaming	
  online	
  Conference,	
  	
  
January	
  20th	
  2011,	
  Online	
  
What is Research
Through Gaming?
“Where a Company
gains data from the
actions a respondent
takes while playing
a computer game
and the way they
play the game
itself”	
  
FUN THEORY
Can MR get more people to walk the
stairs?
http://www.youtube.com/watch?v=2lXh2n0aPyw
o  As an App on a Smartphone/
Android
o  Through e-mail
o  Even through Consoles
o  Through Social Media sites
http://online.wsj.com/article/SB10001424052748703945904575644940111605862.html
Entertainment Snacking –
more benefits for
respondents	
  
FYI: Classification!
http://www.bbfc.co.uk/customers/video-games
http://en.wikipedia.org/wiki/Video_game_content_rating_system
http://www.tiga.org
Thank	
  you	
  
_______________	
  
	
  
Be8y	
  Adamou	
  
Facebook	
  Page:	
  R.T.G	
  Research	
  Through	
  Gaming.	
  	
  
Twi8er:	
  #RTGaming	
  
Be8y	
  Adamou	
  UK	
  Account	
  Manager	
  Nebu	
  BV	
  
be8y.adamou@nebu.com	
  
Twi8er:	
  @Be8yAdamou	
  or	
  @NebuBV	
  
Facebook:	
  Be8y	
  AtNebu	
  or	
  Nebu	
  BV	
  group	
  
NewMR	
  and	
  Gaming	
  online	
  Conference,	
  	
  
January	
  20th	
  2011,	
  Online	
  

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Betty adamou gaming - 2011

  • 1. One day, maybe... Facebook  Page:  R.T.G  Research  Through  Gaming.     Twi8er:  #RTGaming   Be#y  Adamou  UK  Account  Manager  Nebu  BV   be8y.adamou@nebu.com   Twi8er:  @Be8yAdamou  or  @NebuBV   Facebook:  Be8y  AtNebu  or  Nebu  BV  group   NewMR  and  Gaming  online  Conference,     January  20th  2011,  Online  
  • 2. What is Research Through Gaming? “Where a Company gains data from the actions a respondent takes while playing a computer game and the way they play the game itself”  
  • 3. FUN THEORY Can MR get more people to walk the stairs? http://www.youtube.com/watch?v=2lXh2n0aPyw
  • 4. o  As an App on a Smartphone/ Android o  Through e-mail o  Even through Consoles o  Through Social Media sites http://online.wsj.com/article/SB10001424052748703945904575644940111605862.html Entertainment Snacking – more benefits for respondents  
  • 5.
  • 7. Thank  you   _______________     Be8y  Adamou   Facebook  Page:  R.T.G  Research  Through  Gaming.     Twi8er:  #RTGaming   Be8y  Adamou  UK  Account  Manager  Nebu  BV   be8y.adamou@nebu.com   Twi8er:  @Be8yAdamou  or  @NebuBV   Facebook:  Be8y  AtNebu  or  Nebu  BV  group   NewMR  and  Gaming  online  Conference,     January  20th  2011,  Online