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5G: The Research Dream Scenario

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In this presentation Navin Williams, CEO of MobileMeasure in China, discusses the emergence of 5G technology and how this will enable research innovation, research agencies, and research buyers.

This presentation forms part of the online Festival of NewMR webinar series.

Published in: Education
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5G: The Research Dream Scenario

  1. 1. The Festival of NewMR, March 2020 5G: The Research Dream Scenario NAVIN WILLIAMS MOBILEMEASURE CONSULTANCY
  2. 2. The Festival of NewMR, March 2020 Sponsors Gold Silver The Festival of NewMR, March 2020
  3. 3. GROWTH OF 5G GENERATION COMMERCIAL START DATA SPEEDS DEFINING THE ERA SERVICES 1G – Wireless 1979 (Japan) 1983 (US) 2.4 kbps Voice dominated Mobile Calls 2G – Text (SMS/ MMS) 1991 (Finland) GSM = 30-35 kbps GPRS = 110 kbps EDGE = 500 kbps Voice dominated + increased data usage Ringtones, SMS notifications, MMS 3G – Data packets, Emails, VoIP 2001 (Japan) 2 Mbps Driven by VOIP, Apps and business Email Business Comms, Emails, VOIP 4G – Streaming, HD Video, Gaming 2009 (Sweden/ Norway) 100 Mbps Video streaming services, lead by sticky social media Apps FB, Twitter, Amazon, Alibaba, Zoom, Skype, Multiplayer games 5G – Internet of Things (IoT) 2018 (Korea) 1 Gbps + IoT and connected devices: AI driven Transportation, Homes, Medicine, Education, etc
  4. 4. HOW FAST IS THAT
  5. 5. “Blurring the lines between the fantasy world and the real world” THE PROMISE OF 5G
  6. 6. •  Autonomous car services •  Increase avg run time of cars by > 10x •  Uber on steroids! •  Free 30-60% of parking spaces in cities for redevelopment •  Mass, yet personalized point to point systems TRANSPORTATION
  7. 7. •  Robotic surgery •  Environmental medical diagnosis •  Automated emergency service •  Personal care robots for the elderly and disabled •  Bionics & artificially developed organs •  Early warning for potential Pandemics HEALTHCARE
  8. 8. •  Intelligent connected devices •  Fridges that control your diet •  Home care robots •  Automated replenishment of perishables, goods and services •  Motion and mood sensors •  Entertainment & companion robots CONNECTED HOMES
  9. 9. •  Education •  Law Enforcement •  Travel and tourism •  Health and Leisure •  Manufacturing & Retail •  Communication •  Power generation •  Borders & movement of labour •  ……… OTHER AREAS
  10. 10. •  Not being able to visualize the full impact and its consequences •  Governments trying to control the technology •  Ethical questions •  Elusive global common rule book •  ……… BARRIERS
  11. 11. 5G IS THE ERA OF “IoT” “HYPER CONNECTED WORLD”
  12. 12. A HYPER CONNECTED WORLD “ZILLIONS OF DATA” “MACHINE LEARNING & AI”
  13. 13. •  Data: comprehend, distill and distill •  Role evolving: Data architect, data scientist, data visualizers •  Blurred lines between Research, Analytics and Technology •  New Data sources and consumer touch points •  Segmentation for “One” WHAT’S IN IT FOR US
  14. 14. •  Sampling vs Census •  360 degree view of consumers •  Virtual worlds / markets / retail experiences •  Remote service and delivery WHAT MORE IS IN IT FOR US
  15. 15. Can we control AI
  16. 16. The Festival of NewMR, March 2020 Q & A Sue York NewMR Navin Williams MobileMeasure Consultancy
  17. 17. The Festival of NewMR, March 2020 Sponsors Gold Silver The Festival of NewMR, March 2020

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