1.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
5 New Rules for
Consumer Engagement
Zach Simmons

2.
What are the emerging technologies in Market Research?
Ray Poynter, The Future Place
Festival of
#NewMR 2018
NewMR 2018 Sponsors
PlaDnum
Gold
Silver
CommunicaDon
Your name here?
SDll Dme to be a
2018 NewMR Sponsor

3.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
70-90%
of new
products fail
New
products
are in
demand

4.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
• Don’t know who your customers are
• Lack of clear value proposition
• Don’t get out in front of customers early and often enough
• The ad campaign generated an insufficient level of awareness
• Focus on a feature and not the problem to be solved for the
customer
Top reasons new products fail

5.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
The only way to find out
what your customers are
thinking is to talk to
them!
RULE ONE

6.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
• Consumers turn a product into a business
• Mitigate the risks of uncertainty
• Discover and assess market opportunity
• Understand behaviors, needs, and expectations, motivations
Important reasons to talk to consumers

7.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
Democratize engagement
across the organization.
RULE TWO

8.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
Leadership from Insights will
lead to better business
decisions across the
enterprise.

9.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
You won’t build a good
product in a conference
room.
RULE THREE

10.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
“The biggest mistake marketers
make is believing that their vision
makes them understand what
consumers want… There are no facts
in the building. Get out and talk to
people.” Steve Blank
4 Steps To The Epiphany

11.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
Talk with consumers in
their own environments.
RULE FOUR

12.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
Consumer engagement is
a continuous process.
RULE FIVE

13.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
ONE: To find out what consumers are thinking, talk to them!
TWO: Democratize engagement across the organization.
THREE: You won’t build a good product in a conference
room.
FOUR: Talk with consumers in their own environments.
FIVE: Consumer engagement is a continuous process.
When to talk to consumers

14.
5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
Q&A
Zach Simmons
Discuss.io
Andrew Jeavons
Signoi

15.
What are the emerging technologies in Market Research?
Ray Poynter, The Future Place
Festival of
#NewMR 2018
NewMR 2018 Sponsors
PlaDnum
Gold
Silver
CommunicaDon
Your name here?
SDll Dme to be a
2018 NewMR Sponsor