Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social, Mobile and Media Convergence

975 views

Published on

Social, Mobile and Media Convergence: breathing new life into traditional news.

  • Be the first to comment

Social, Mobile and Media Convergence

  1. 1. Social, Mobile and Media Convergence:breathing new life into traditional news. Kevin Davis, Rob Gaige, and Michael Robinson Co-Founders of Rawporter
  2. 2. “The media is dead. Long live the media.” Jeremy Allison, ZD Net and Googlehttp://www.zdnet.com/blog/btl/the-media-is-dead-long-live-the-media/20120 2
  3. 3. News is becoming participatory. 3
  4. 4. Technology Has Made Everyone A Reporter 120MM Americans and 472MM people Internationally have Smartphones.1 50% of Americans would use a smartphone to take a secret video.2 Raw News isn’t just sensational stories. Weather, Traffic, Crime, Human Interest, Sports1. http://www.ctia.org/media/industry_info/index.cfm/AID/10323; 2. http://news.cnet.com/8301-17852_3-20118755-71/survey- http://www.computerworld.com/s/article/9219811/Android_is_smartphone 50-of-americans-are-cell-phone-video-spies/?tag=rtcol _king_globally_tough_fight_on_for_No._2_spot 4
  5. 5. A Picture Is Worth A Thousand Words And show…and show…and show… Obama SAYS Images SHOW 5
  6. 6. Participatory News 6
  7. 7. So What Is News? More from Jeremy Allison at ZDNet:“Video sharing sites provide instant camera-phone access to events Yesterday Todaythat would never have received attention before…” “…You can watch an Share event that previously would only be reported from Like one point of view and make up your own mind about what happened.”1 1. http://www.zdnet.com/blog/btl/the-media-is-dead- long-live-the-media/20120 7
  8. 8. Stefanie Gordon’s Space Shuttle Endeavor Photo • Stefanie Gordon tweets a photo of the space shuttle. • It had been viewed 1MM times before she reached her car. • It was shown by TV, Web, and Print news outlets worldwide. • Only 5 media outlets compensated her for her efforts. 8
  9. 9. Participatory News 9
  10. 10. The internet is GROWING news, not killing traditional media. Online news is increasing the total time spent with news by 13 minutes to a total of 70 minutes per day. Only 9% of Americans got news exclusively through the Internet and mobile technology. ”Instead of replacing traditional news platforms, Americans are increasingly integrating new technologies into their news consumption habits.” – Pew Research1. http://www.bizreport.com/2010/09/pew-americans-appetite-for-news- increases.html 10
  11. 11. Growth of Hyper-Specific Media Celebrity Politics 11
  12. 12. Hyper Specific Has Morphed Into Hyper Local 2 shares 3 shares 12
  13. 13. What does all this mean for traditional media? Medianews authority. Continue to be the reliable Socialnature of news. Embrace the participatory Mobile at your disposal. Utilize the efficient tools 13
  14. 14. That’s Why We Created Rawporter® There had to be a better way to connect the media and the masses. Now the media can source raw news content on-demand. Everyday people get the recognition they deserve for being at the right place at the right time. 14
  15. 15. This Convergence Is Creating OpportunityHow will you… Contribute to the participatory environment? Capitalize on this participatory environment? Create the next evolution of this participatory environment? 15
  16. 16. Questions? Thank you for your time! Visit us in booth XXX. 16

×