1.
Thinking, Fast and Slow
How We Make Decisions, And How To Make
The Right Ones

2.
Not my ideas...
Daniel Kahneman
Senior Scholar,
Princeton University
Nobel Prize for
Economics, 2002

3.
A Tale Of Two Systems
System A
Fast, intuitive, subconscious
System B
Slow, analytical, directed

4.
System A
Always working
Looking for patterns
Biases

5.
System B
Analytical
Less biased
Can be overwhelmed
Lazy

6.
Example
A bat and a ball together costs £1.10
The bat costs £1 more than the ball
How much does the ball cost?

7.
The Answer...
System A: 10p
System B: 5p

8.
Priming
Assemble sentences using four words out of
five
finds he it yellow instantly
grey was round hair his

9.
Cognitive Ease
Adolf Hitler was born in 1892
Adolf Hitler was born in 1887

10.
Familiarity
kadirga
saricik
biwonjni
nansoma
iktitaf

11.
Halo Effect
Alan: intelligent, industrious, impulsive, critical,
stubborn, envious
Ben: envious, stubborn, critical, impulsive,
industrious, intelligent

12.
Anchoring
Was Gandhi more or less than 141 years old
when he died?
How old was Gandhi when he died?

13.
Anchoring With Irrelevant Information
Rigged wheel of fortune
Always 10 or 65
Write down the number
“Is the percentage of African
nations in the UN higher or
lower than this?”
“What is the percentage?”

14.
So… What Can We Do?
You can’t stop System 1
You shouldn’t stop System 1
Be aware of System 1 biases

15.
Watch Out For Biases
Priming
Cognitive Ease
Familiarity
Halo Effect
Anchoring

16.
Buy The Book

17.
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