SEO - Way To Reach At Top SE Position


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Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or "organic" methods to improve the rankings.

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SEO - Way To Reach At Top SE Position

  1. 1. Search Engine Marketing <ul><li>Search Engine Marketing (SEM) involves the use of various online marketing services like Search Engine Optimization (SEO), One-Way Link Building, Content Syndication, and PPC to increase ranking in Google and other major search engines. </li></ul>
  2. 2. SEM Includes <ul><li>Search Engine Optimization(SEO) </li></ul><ul><li>Link Building </li></ul><ul><li>Pay-Per-Click(PPC) </li></ul><ul><li>Content Syndication </li></ul><ul><li>Microsite Marketing </li></ul>
  3. 3. SEO - Outstanding Way to Get to the Top <ul><li>Search Engine Optimization (SEO) is an art of optimizing a website in order to make it rank high in search engine results pages (SERPs). Search engines generate 90% of all Internet traffic and hence have become an imperative part of Online Business Strategy. </li></ul><ul><li>SEO comprises of: </li></ul><ul><li>On-Page SEO </li></ul><ul><li>Off-Page SEO </li></ul>
  4. 4. On-Page SEO <ul><li>On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page. </li></ul>
  5. 5. Off-Page SEO <ul><li>Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to increase your rankings is build up more links. More links will generally lead to better Pagerank and high search engine rankings. </li></ul>
  6. 6. Link Building <ul><li>Link building involves pointing hyperlinks to your website from third party websites. These links go a long way in drawing more traffic to your website, creating awareness about your products/services, and adding more credibility to your website. The more the number of links to your website, the better search engine rankings you will get. </li></ul>
  7. 7. Pay-Per-Click(PPC) <ul><li>Pay Per click management service would sustain traffic on an ongoing basis, or boost traffic during seasons relevant to your business. Pay-per-click (PPC) is an Internet marketing strategy in which clients only pay for traffic they receive. </li></ul>
  8. 8. Content Syndication <ul><li>Content syndication is a content sharing strategy that you can use to get the word out. In addition to helping you promote your site, this great strategy also helps with your SEO efforts. </li></ul>
  9. 9. Microsite Marketing <ul><li>Microsite is designed with the aim to provide added advantage to a corporate website. These websites focus on providing more specialized information to the end-user. Search engines also love quality content, which satisfies the user’s thirst and microsite completes this need. Moreover, corporate websites are too big to understand and surf, whereas microsites are easy to navigate and provide highly dedicated content that increase the conversion rate considerably. </li></ul>
  10. 10. About Us <ul><li>RedAlkemi delivers a wide range of professional services and solutions, which include Search Engine Optimization, Search Engine Marketing, Web Solutions, Link Popularity Building to greatly increase your online visibility, presence and web traffic. </li></ul>
  11. 11. Thanks!