PERSONAL 	     BRANDING
FROM   2.0 0.0          TO
A brand is a collection ofperceptionsin the mind of a consumer
Brands are born ofexperience    and reflectreputation
politics	   fame	  business	   cience	  
WE ARE ALL  BRANDS
If you’re not branding yourself, you	       can be assured that others are 	                       doing it for you	  
A PERCEPTION OR EMOTION    MAINTAINED BY OTHER THAN YOU,	       THE TOTAL EXPERIENCE OF YOUIS THE STORY OF
PERSONAL       =	  BRANDING           DIFERENTIATION	  
THINK DIFFERENT          VIDEO
6P´sIN PERSONAL BRAND PASSION/PURPOSE/PLANNING/PEOPLE/PLAY/PERSEVERANCE
“IF	  YOU	  STAND	  FOR	  NOTHING	  YOU	  WILL	  FALL	  FOR	  ANYTHING”	  RONNIE	  APTEKER	  FOUNDER	  INTERNET	  SOLUTION...
“VISION	  IS	  A	   LOVE	  AFFAIR	  WITH	  AN	  IDEA”	  BOYD	  CLARKE	  &	  RON	  CROSSLAND	  THE	  LEADER´S	  VOICE	  PAS...
“IT	  IS	  EASY	  TO	  DECIDE	  WHAT	  YOU	  ARE	  GOING	  TO	  DO.	  THE	  HARD	  THING	  IS	  TO	  DECIDE	  WHAT	  ARE	 ...
“NOTHING,	  THE	  SLIGHTES	    BIT	  AMAZING	  HAS	  EVER	    BEEN	  IN	  ISOLATION”	   JONAS	  RIDDERSTRALE	  &	  KJELL	 ...
“LIFE IT´S SHORT,PLAY MORE”PLAY
“IF	  YOU	  CAN	  FORCE	  YOUR	  HEART	  AND	  NERVE	  AND	  SINEW	  TO	  SERVE	  YOUR	  TURN	  LONG	  AFTER	  THEY	  ARE	...
What are your goals?What do you value?What are your passions?	  What motivates you?What makes you remarkable?
WHY ARE YOU UNIQUE	  
word
FROM   0.0 2.0          TO
Thanks! 	  
Personal branding & networks1
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Personal branding & networks1

  1. 1. PERSONAL   BRANDING
  2. 2. FROM 2.0 0.0 TO
  3. 3. A brand is a collection ofperceptionsin the mind of a consumer
  4. 4. Brands are born ofexperience and reflectreputation
  5. 5. politics   fame  business   cience  
  6. 6. WE ARE ALL BRANDS
  7. 7. If you’re not branding yourself, you   can be assured that others are   doing it for you  
  8. 8. A PERCEPTION OR EMOTION MAINTAINED BY OTHER THAN YOU,   THE TOTAL EXPERIENCE OF YOUIS THE STORY OF
  9. 9. PERSONAL =  BRANDING DIFERENTIATION  
  10. 10. THINK DIFFERENT VIDEO
  11. 11. 6P´sIN PERSONAL BRAND PASSION/PURPOSE/PLANNING/PEOPLE/PLAY/PERSEVERANCE
  12. 12. “IF  YOU  STAND  FOR  NOTHING  YOU  WILL  FALL  FOR  ANYTHING”  RONNIE  APTEKER  FOUNDER  INTERNET  SOLUTIONS  PURPOSE
  13. 13. “VISION  IS  A   LOVE  AFFAIR  WITH  AN  IDEA”  BOYD  CLARKE  &  RON  CROSSLAND  THE  LEADER´S  VOICE  PASSION
  14. 14. “IT  IS  EASY  TO  DECIDE  WHAT  YOU  ARE  GOING  TO  DO.  THE  HARD  THING  IS  TO  DECIDE  WHAT  ARE  YOU  NOT  GOING  TO  DO”  MICHAEL  DELL  PLANNING
  15. 15. “NOTHING,  THE  SLIGHTES   BIT  AMAZING  HAS  EVER   BEEN  IN  ISOLATION”   JONAS  RIDDERSTRALE  &  KJELL  NORDSTOM   FUNKY  BUSINESS  INDIVIDUAL COMPETITIVENESS = what you know X who you knowPEOPLE
  16. 16. “LIFE IT´S SHORT,PLAY MORE”PLAY
  17. 17. “IF  YOU  CAN  FORCE  YOUR  HEART  AND  NERVE  AND  SINEW  TO  SERVE  YOUR  TURN  LONG  AFTER  THEY  ARE  GONE,  AN  SO  HOLD  ON  WHEN  THER  IS  NOTHING  IN  YOU  EXCEPT  THE  WILL  WHICH  SAYS  TO  THEM:  `HOLD  ON!´”  RUDYARD  KIPLING  FROM  THE  POEM  “IF”  PERSEVERANCE
  18. 18. What are your goals?What do you value?What are your passions?  What motivates you?What makes you remarkable?
  19. 19. WHY ARE YOU UNIQUE  
  20. 20. word
  21. 21. FROM 0.0 2.0 TO
  22. 22. Thanks!  

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