Good afternoon Professor Sam and ladies and gentleman. My name is K. Ravinther.I would like to thank Prof. Sam for providing me with this wonderful opportunity to share with you my thoughts. I sincerely hope my sharing will inspire you further to believe in the power of human spirit which will definitely help you prosper in your life and business.
First and foremost, let me introduce two men who profoundly influenced my thoughts and my life.Both have some similarities:Their family name start with KBorn in AsiaEducation up to Standard 3Physically: white hair and wore spectaclesOne is The Father of Japanese Management; the other My Father.Relating to my topic A Critical history of an entrepreneurial venture using business networks and clusters,I would like to share with you their thoughts about network we live in.
I started my career working in a local bank in April 1992, graduated in August the same year. I found my niche in sales and moved on as a sales executive with Panasonic Malaysia, a Japanese MNC.
I spend the next 11 years building a successful career in corporate sector. Finally at the age of 35 I decided to challenge my self further by embarking in a new career as an entrepreneur.
Lifestyle firm - setupprimarilytoundertake an activitythatmywifeand I enjoyLean management– live simple life, more time withfamily & friends, workwithlike-mindedpeople, constantlyinvest on ourselvesto upgrade competenciesthroughstudyandreproducewhatwelearn (prosumer) Market influence– focus on Electric & Electronic IndustryIndustryIndependence - freefrom outside control in takingourprincipaldecisions.Personal influence– in all decisionmaking. Wifemakegeneraldecisionsand I makemajordecisionsClose relationshipswithcustomers, investingour time ratherthanmoney. ManyofourcustomersareourclosefriendsLife Long EducationStrategic Network
Focus StrategyThe focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. The premise is that the needs of the group can be better serviced by focusing entirely on it. A firm using a focus strategy often enjoys a high degree of customer loyalty, and this entrenched loyalty discourages other firms from competing directly. Because of their narrow market focus, firms pursuing a focus strategy have lower volumes and therefore less bargaining power with their suppliers. However, firms pursuing a differentiation-focused strategy may be able to pass higher costs on to customers since close substitute products do not exist. Firms that succeed in a focus strategy are able to tailor a broad range of product development strengths to a relatively narrow market segment that they know very well. Some risks of focus strategies include imitation and changes in the target segments. Furthermore, it may be fairly easy for a broad-market cost leader to adapt its product in order to compete directly. Finally, other focusers may be able to carve out sub-segments that they can serve even better.
Business Network & Clusters
A Critical history ofan entrepreneurial venture using business networks and clusters K. Ravinther
“ When you do your work, do it as a service to others.Do it full heartedly without expecting anything in return. The human network has enormous power to see you through life ” K. Kunju Raman “ A business enterprise must grow in harmony with society. A business has to expand and develop all the time, but the prosperity that results cannot be enjoyedsolely by itself – it must be shared with society ” K. Matsushita
If we can sell our experiences we all will become millionaires K. Kunju Raman “ Human beings are capable of accomplishing much more thaninitially imagined if they are providedwith trainings and special know-how. And if these conditions are met, theperson assigned will exercised his or her abilities to the fullest if given the chance”
ASK - Principal Activity• The company is principally engaged in competency development, providing training services and related businessLecturing Organizations •Marketing Planning •Keynote Speeches•Management •Effective Professional Selling Skills •HR Consultation •Organizing SeminarsCourses •Effective Telemarketing Skills •Organizing EventsTuition •Effective Telephone Style •Master of Ceremonies•Mathematics •Effective Customer Service •Game Show Host•Science •Effective Supervisory Skills •Youth Programs•Statistics •Effective Communication Skills •Children Camps •Effective Team Building & Motivation •School Camps •Spokesperson •Seminars to promote Individuals Client •Coaching •Moderator •Counseling •Facilitator •One-on-one Executive Trainer •Professional Speaker •Career Coach •Sports Carnival
Specific Characteristics MarketLifestyle Firm Influence Lean IndustryManagement Independence Personal Close Influence Relationships Life Long Strategic Education Network
The survival of our business draws upon certain types of relations developed through trade and business networks…“Business clusters refers to geographicconcentrations of interconnected companies,specialized suppliers, service providers, andassociated institutions in a particular field that arepresent in a nation or region” 14 Michael Porter
ASK Business Cluster MMU SENQ Harvey Fuji Xerox UPM SYUC Norman Sharp-roxy Courts Best Denki UM USM Universities Sylog Hyper Markets SuppliersJusco LCS Tesco Carrefour CSDV MMCS EMD BBS Logistic Cambodia CPD RCG HRAvisol Former Colleagues BSD Panasonic Malaysia Laos Tamico Bell Finance Brother PSE Bintang Maju MD Bosch MGR DeVO ED Kenwood GM Innovative Former Class mates Formula Training Partners Delta Dealers Network TCSS RTM GIN Education Housing Ministry Ministry Soyotech KLG Panatech 15
Solutions…Dimensions of How We Relate to Other People/Time/Space & Environment1. Universalism vs. Particularism2. Analyzing vs. Integrating3. Individualism vs. Communitarianism4. Inner-directed vs. Outer-directed5. Time as sequence vs. Time as synchronisation6. Achieved status vs. Ascribed status7. Equality vs. Hierarchy Soft Skills
Mindful Interpreting What did I do well? What can be improved? What have I learnt? Page 7
Think good about everyone Co-existence & co-prosperity Cool head, warm heart Give more than you receive Put yourself in the other person shoeGive the other person the benefit of doubtYour reputation is your brand 22