Google Glass

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  • 1. Started out as search engine, became an advertising giant. Created well-known and well- received products such as Google Earth, Chrome, Play Store, Maps, and Google Plus.
  • 2. Flexible material = durability. 5 megapixel camera, capable of 720p video recording. HD display, comparable to watching a 25in t.v. from up to 8 feet away. Mostly hands free, uses voice commands. Interesting audio technology, the Bone Conduction Transducer, makes it sound as if audio is coming from inside your head. Uses wi-fi. 16Gb memory, 12GB of usable memory. 3. Using your voice you can: record a video, take a picture, use Google Now, start a Google+ hangout, perform a web search, perform a photo search online, translate words into different languages, find directions to a destination, send messages, display the weather, and get flight details. For example, to take a picture the user would say “Ok Glass, take a picture.” Likewise, translating a piece of text might go as follows; “Ok Glass, say [text] in [language].”
  • http://www.businessinsider.com/google-glass-will-totally-disrupt-these-tktk-industries-2013-3?op=1
  • Erics sections???
  • Google Glass

    1. 1. Google is at the forefrontof innovationEach product theyrelease is heavilyanticipatedGoogle Glass is possibly“the most hyped gadgetin recent times.”
    2. 2. Wearable computer, attached to a pair of augmentedreality glassesModerately impressive specsImpressive array of voice activated featuresAll begin with the phrase “Ok Glass” followed bycommandInformation that is displayed, such as directions, areshown in alignment with the real world
    3. 3. Project Glass announced on April 4th, 2012Glass updates via Google+ and TwitterUse hashtag #ifihadglass to become part of“exclusive explorer program”Explorer program to get first pairs of Glasses
    4. 4. MENU REMINDERS WEATHER DICTATE TEXTSTRAVEL ALERTS INTERIOR MAPS LATITUDE/SHARINGLOCATIONCHECK-INSTURN BY TURN DIRECTIONS PHOTOS HANGOUT MAPS
    5. 5. HOWGOOGLEGLASSWORKS
    6. 6. • Conventional GPS is essentially deadGPS• Creative videography• First-person perspectiveHollywood• Jet Blue: “[Google Glass] would continue to help theworld view air travel through a whole new lens”Air Travel• Receiving instructionConstruction andHome Maintenance• Real-time updates• Educational functionsHealth-Care• Field Trip applicationGuides and Tours• Live-stream lectures• Language learningEducation• Golden-iLaw Enforcement• Consumer data• Interactions with brands and businessesAdvertising
    7. 7. Glass in the NewsTesters Try To Sell Glass Online
    8. 8. #ifihadglass ResultsGlass in the News
    9. 9. Classroom ControversyGlass in the News
    10. 10. Venture FundingGlass in the News
    11. 11. Potential to replace the smartphone?Glass in the News
    12. 12. MARKETINGANDADVERTISINGWill GoogleGlassrevolutionizeinternetmarketing?Or willGoogle Glassquicklycrumble?
    13. 13. ADVERTISING INDUSTRYTransformtheadvertisingindustry?Not used foradvertising?Regardless...It is aninstantmarketingtool
    14. 14. Immediately takepictures & videos, tobe sent across themedia!Ultimatesharingexperience!OnlinereviewsREVOLUTIONARY
    15. 15. SOCIAL MEDIAAttention from SocialMedia sitesTwitterMark Zuckerberg
    16. 16. THE RELEASEThe releaseof GoogleGlassBeingcomparedwith therelease oftheSmartphoneAPIFutureFeatures
    17. 17. SAFETYCONCERNSContinuousPartialAttention(CPA)More distractivethan Smartphoneuse?Real World-DigitalWorlddistinction
    18. 18. CONSUMER GAMINGCouldrevolutionizethe gamingindustry!1st person,fully digitalgaming
    19. 19. “THEPRIVILEGEDFEW”Consumersare liningup$1,500API &ConsumerFeedback

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