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Make it fresh: Steering clear of the same old story

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We all know that storytelling is important—but how do you keep your story relevant when you're telling it again and again? Drawing from his experiences at Boston College and beyond, Ravi Jain breaks down the transactional nature of storytelling and offers a road map forward that leverages the cyclical nature of Higher Education.

Delivered as the keynote to Confab Higher Ed on November 7, 2017 at the Westin Indianapolis, Indiana.

Published in: Education
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Make it fresh: Steering clear of the same old story

  1. 1. @ravidjain #confabEDU MAKE IT FRESH STEERING CLEAR OF THE SAME OLD STORY Ravi Jain | @ravidjain Confab Higher Ed, November 7, 2017
  2. 2. @ravidjain #confabEDU I’m a storyteller! Someone You Will Meet Tonight At The Party
  3. 3. @ravidjain #confabEDU STORIES
  4. 4. @ravidjain #confabEDU
  5. 5. stories ? stories ?
  6. 6. @ravidjain #confabEDU HIGHER ED STORIES
  7. 7. @ravidjain #confabEDU
  8. 8. @ravidjain #confabEDUPHOTO: Robert Couse-Baker (CC BY-NC 2.0) SAME OLD SANDWICH
  9. 9. @ravidjain #confabEDUPHOTO: David Maddison (CC BY-NC-ND 2.0) TOO LATE
  10. 10. @ravidjain #confabEDU STORIES
  11. 11. @ravidjain #confabEDU YOUR STORY
  12. 12. @ravidjain #confabEDU WHAT’S YOUR STORY? AND WHY SHOULD I CARE? RAVI JAIN CONFAB HIGHER ED, NOVEMBER 7, 2017
  13. 13. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
  14. 14. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
  15. 15. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
  16. 16. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
  17. 17. TRANSACTIONAL NATURE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE
  18. 18. S TRANSACTIONAL NATURE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE W
  19. 19. FD TRANSACTIONAL NATURE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE
  20. 20. @ravidjain #confabEDUPHOTO: @philipcofman, unslpash.com LEARNING EXPERIENCE
  21. 21. THIS IS YOUR BRAIN ON STORIES @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE
  22. 22. To our surprise, we saw that all these complex patterns within the listeners actually came from the speaker brain. So production and comprehension rely on very similar processes… Uri Hasson Because after all, the people we are coupled to define who we are. And our desire to be coupled to another brain is something very basic that starts at a very early age.
  23. 23. @ravidjain #confabEDU YOUR OWN POINT OF VIEW PHOTO: Paul Skorupskas on Unsplash
  24. 24. @ravidjain #confabEDUSOURCE: Julia Raasch on Unsplash CUT TO THE CHASE
  25. 25. @ravidjain #confabEDUSOURCE: Heinrich Klaffs (CC BY-NC-SA 2.0)
  26. 26. Deep Purple were watching the whole fire from their hotel window, and they said, ‘Oh my God, look what happened.’” Claude Nobs “One time I had Frank Zappa. And at the end of the concert someone threw a flare gun at the ceiling and everything started to be on fire…
  27. 27. KARAOKE TIME!
  28. 28. PHOTO: @tkburis on Unsplash
  29. 29. STORY BALANCED WITH HOW YOU TELL THAT STORY
  30. 30. FRESH TAKES ROLL OUT
  31. 31. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE WHAT’S OLD IS NEW PHOTO: @iammrcup on Unsplash
  32. 32. MULTIPLE CHANNELS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE
  33. 33. Adventure #2, Pirate Island, Scott Adams, 1978
  34. 34. @biz Twitter page, 08/11/2007
  35. 35. My first cousin-once-removed’s Facebook update
  36. 36. Amazon Echo
  37. 37. Amazon Echo ShowAmazon Echo
  38. 38. Meet The Labbers, MIT Media Lab
  39. 39. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE NON-LINEAR APPROACH PHOTO: @mumenthalers on Unsplash
  40. 40. @ravidjain #confabEDU ASPENThe Multimedia Magazine in a Box Launched: ____ ?
  41. 41. @ravidjain #confabEDUAspen, the Multimedia Magazine in a Box Launched: 1965 !
  42. 42. @ravidjain #confabEDUCommencement POV, Boston College Magazine
  43. 43. @ravidjain #confabEDUDriveTime, Webbys Montage
  44. 44. @ravidjain #confabEDU PUTTING IT ALL TOGETHER STORYTELLING MULTIMEDIA MESSAGING CHANGE
  45. 45. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 4x3 Broadcast
  46. 46. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 16x9 Widescreen
  47. 47. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 32x9 Jumbotron
  48. 48. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 9x16 Phone (vertical)
  49. 49. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE Square Format
  50. 50. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE Round Format?
  51. 51. @ravidjain #confabEDU KNOW YOUR AUDIENCE
  52. 52. @ravidjain #confabEDU KNOW YOURSELF
  53. 53. @ravidjain #confabEDU JERRY YORK 360 VIDEO EXAMPLE Insider, Boston College Magazine
  54. 54. @ravidjain #confabEDU SAME STORY IN NEW WAY STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: @stayandroam on Unsplash
  55. 55. @ravidjain #confabEDUFresh Takes Instagram Story
  56. 56. @ravidjain #confabEDUWheaton College Snapchat
  57. 57. @ravidjain #confabEDUThree Abreast! Animated Gif
  58. 58. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE FIND THE CHANGE PHOTO: @abrkett on Unsplash
  59. 59. FIND THE CHANGE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE Slow Change Continual Change Potential Change
  60. 60. @ravidjain #confabEDU OVERWHELMING POSSIBILITIES
  61. 61. @ravidjain #confabEDU3Speed 2000, Video Installation
  62. 62. @ravidjain #confabEDU STORYTELLING TELLING STORIES VS
  63. 63. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PLOT YOUR ORBIT PHOTO: @jdiegoph on Unsplash
  64. 64. @ravidjain #confabEDU
  65. 65. @ravidjain #confabEDU
  66. 66. @ravidjain #confabEDU THANK YOU INDIANAPOLIS! PHOTO: @asmhijas on Unsplash
  67. 67. @ravidjain #confabEDU MAKE IT FRESH STEERING CLEAR OF THE SAME OLD STORY Ravi Jain | @ravidjain Confab Higher Ed, November 7, 2017

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