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- 1. Word of Mouth Marketing Premise: When People LOVE ... What You SAY & DO, They will RAVE About you! For Free. Tuesday 29 March 2011
- 2. Staff and Customer Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 29 March 2011
- 3. Happy Staff = Happy Customers Happy People Talk Unhappy People Moan Tuesday 29 March 2011
- 4. Fascination Triggers :) Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 29 March 2011
- 5. Find The Feeling [fascination triggers] Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige Power Tuesday 29 March 2011
- 6. Premise: Customer When People Love Experience. [consistent!!] What You Say & DO, They will Rave About you! For Free. Tuesday 29 March 2011
- 7. Consistent Experience ! [Every touch point] Emotional Connections That Destroy Indifference Amazement (Pleasure) Contempt Emotional Connections (Pain) That Drive Tuesday 29 March 2011
- 8. Premise: What, Where & Why When People Love Are We Saying It [Accelerating WOMM] What You SAY & Do, They will Rave About you! For Free. Tuesday 29 March 2011
- 9. Simple, Clear, Relevant, Differentiation Conversation Tuesday 29 March 2011
- 10. Accelerate it ... Michael Tuesday 29 March 2011
- 11. Premise: When People Love What You Say & Do, They will RAVE About you! For Free. Word of mouth Marketing [RaveTopia] Tuesday 29 March 2011
- 12. Premise: When People Love What You Say & Do, They will rave About you! For Free :) Tuesday 29 March 2011
- 13. Tweet Style Strategic Questions for WOMM How much do people love us? [What’s our referral #] What’s our fascination trigger? Are we interesting & exciting? [Are our comp. scared?] Do we create a good consistent customer experience? [@ every touchpoint] Are we in the conversation - in a good way? [acceleration] What can we do to get WOMM to work better? Tuesday 29 March 2011
- 14. Michael Cowen michael@ravetopia.com www.ravetopia.com 083 288 7355 Tuesday 29 March 2011