Ravetopia pemise

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How do you create word of mouth marketing? Here is a simple method with some tweet style strategic questions.

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Ravetopia pemise

  1. 1. Word of Mouth Marketing Premise: When People LOVE ... What You SAY & DO, They will RAVE About you! For Free.Tuesday 29 March 2011
  2. 2. Staff and Customer Premise: When People LOVE What You Say & Do, They will Rave About you! For Free.Tuesday 29 March 2011
  3. 3. Happy Staff = Happy Customers Happy People Talk Unhappy People MoanTuesday 29 March 2011
  4. 4. Fascination Triggers :) Premise: When People LOVE What You Say & Do, They will Rave About you! For Free.Tuesday 29 March 2011
  5. 5. Find The Feeling [fascination triggers] Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige PowerTuesday 29 March 2011
  6. 6. Premise: Customer When People Love Experience. [consistent!!] What You Say & DO, They will Rave About you! For Free.Tuesday 29 March 2011
  7. 7. Consistent Experience ! [Every touch point] Emotional Connections That Destroy Indifference Amazement (Pleasure) Contempt Emotional Connections (Pain) That DriveTuesday 29 March 2011
  8. 8. Premise: What, Where & Why When People Love Are We Saying It [Accelerating WOMM] What You SAY & Do, They will Rave About you! For Free.Tuesday 29 March 2011
  9. 9. Simple, Clear, Relevant, Differentiation ConversationTuesday 29 March 2011
  10. 10. Accelerate it ... MichaelTuesday 29 March 2011
  11. 11. Premise: When People Love What You Say & Do, They will RAVE About you! For Free. Word of mouth Marketing [RaveTopia]Tuesday 29 March 2011
  12. 12. Premise: When People Love What You Say & Do, They will rave About you! For Free :)Tuesday 29 March 2011
  13. 13. Tweet Style Strategic Questions for WOMM How much do people love us? [What’s our referral #] What’s our fascination trigger? Are we interesting & exciting? [Are our comp. scared?] Do we create a good consistent customer experience? [@ every touchpoint] Are we in the conversation - in a good way? [acceleration] What can we do to get WOMM to work better?Tuesday 29 March 2011
  14. 14. Michael Cowen michael@ravetopia.com www.ravetopia.com 083 288 7355Tuesday 29 March 2011

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