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Social Media Week 
24 September 2014 
Social media and privacy 
Tinga Kleefman, attorney
Purpose 
• Awareness 
• Ensure compliance with privacy legislation, 
because assets of the company will increase 
• Embodi...
• Little background on the legislation 
• Before discussing and applying it on Google-cases 
#SMWRDAM
What is privacy about? 
• http://youtu.be/F7pYHN9iC9I 
#SMWRDAM
Privacy is about: 
• All data relating to any person that can be 
used to identify directly or indirectly. 
• Names 
• Ban...
• Privacy is not about a legal entity 
• It is about real people and alive! 
• No matter what age 
• No employment contrac...
Key 
• Explicit consent 
• Tick the box 
#SMWRDAM
Background info 
• Privacy legislation is mostly based upon 
European law 
• Permanenty in development EU and national 
• ...
Cookies TK 33902 
• No tracking cookies without consent 
• Functional cookies 
- Shopping basket 
• Analytics cookies 
- I...
Obligations when collecting data 
• Information clear and in understandable 
language 
• Right to access and correct your ...
Obligations for collector of data 
• Secure the collected data, by design, by 
technical measures 
• No longer than needed...
#SMWRDAM
Register databases, purpose and use 
#SMWRDAM
#SMWRDAM
• The Dutch Data Protection Authority 
• Task: 
• Inform 
• Advice on legislation 
• Notification preliminary examination ...
Google 1 
• Investigation into the combining of personal 
data by Google 
• November 2013 
• Dutch law is applicable Googl...
Google 2: Right to be forgotten 
#SMWRDAM 
• Google Spain 
• European Court 
• An internet search provider is responsable ...
Questions? 
mr. Tinga Kleefman 
tk@kneppelhout.nl 
T: @Tingakleefman 
http://nl.linkedin.com/pub/ti 
nga-kleefman/5/63a/75...
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Tinga Kleefman - Social media and privacy - SMW Rotterdam

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Presentation Tinga Kleefman during Social Media Week Rotterdam on 24 September 2014.
Social Media and Privacy - Tinga Kleefman, attorney

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Tinga Kleefman - Social media and privacy - SMW Rotterdam

  1. 1. Social Media Week 24 September 2014 Social media and privacy Tinga Kleefman, attorney
  2. 2. Purpose • Awareness • Ensure compliance with privacy legislation, because assets of the company will increase • Embodies goodwill #SMWRDAM
  3. 3. • Little background on the legislation • Before discussing and applying it on Google-cases #SMWRDAM
  4. 4. What is privacy about? • http://youtu.be/F7pYHN9iC9I #SMWRDAM
  5. 5. Privacy is about: • All data relating to any person that can be used to identify directly or indirectly. • Names • Bankaccounts • Fysical characteristics • Licenseplate • IP number #SMWRDAM
  6. 6. • Privacy is not about a legal entity • It is about real people and alive! • No matter what age • No employment contracts • No Bookkeeping • No memberships • No Education • No Issues of governemental permits, e.o. #SMWRDAM
  7. 7. Key • Explicit consent • Tick the box #SMWRDAM
  8. 8. Background info • Privacy legislation is mostly based upon European law • Permanenty in development EU and national • Enforcement by DPA, by consumers • Relevant in contracting • Liability • 14 July 2014 - cookiewalls #SMWRDAM
  9. 9. Cookies TK 33902 • No tracking cookies without consent • Functional cookies - Shopping basket • Analytics cookies - Improving use #SMWRDAM
  10. 10. Obligations when collecting data • Information clear and in understandable language • Right to access and correct your own data • Right for compension for any suffered damage when not acting according to limited consent #SMWRDAM
  11. 11. Obligations for collector of data • Secure the collected data, by design, by technical measures • No longer than needed • Notify Data Protection Authority about the database #SMWRDAM
  12. 12. #SMWRDAM
  13. 13. Register databases, purpose and use #SMWRDAM
  14. 14. #SMWRDAM
  15. 15. • The Dutch Data Protection Authority • Task: • Inform • Advice on legislation • Notification preliminary examination • Enforcement #SMWRDAM
  16. 16. Google 1 • Investigation into the combining of personal data by Google • November 2013 • Dutch law is applicable Google Netherlands B.V. • Ambiguous and insufficient info • Tracking cookies without consent • No legal ground for combining data #SMWRDAM
  17. 17. Google 2: Right to be forgotten #SMWRDAM • Google Spain • European Court • An internet search provider is responsable for processing of personal data which appear on web pages published by third parties.
  18. 18. Questions? mr. Tinga Kleefman tk@kneppelhout.nl T: @Tingakleefman http://nl.linkedin.com/pub/ti nga-kleefman/5/63a/755 C: +31 651396591 #SMWRDAM

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