Alma Media CMD 2013 Kai Telanne

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#AlmaMedia 's CEO Kai Telanne gave this presentation November 27, 2013 for investors in Helsinki.

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Alma Media CMD 2013 Kai Telanne

  1. 1. Welcome to Alma Media CAPITAL MARKETS DAY 2013
  2. 2. Alma Media’s Capital Markets Day 2013 PROGRAM TIME TOPIC 8.30 Morning coffee SPEAKERS 9.00 Driving transformation in the media business Kai Telanne, CEO 9.45 Spearheads for growth News Lifestyle Career Business Kari Juutilainen, SVP, Alma Regional Media Kari Kivelä, SVP, IL-Media J-P Loimovuori, SVP, Kauppalehti Group Raimo Mäkilä, SVP, Alma Marketplaces Minna Nissinen, SVP, Alma Diverso 10.45 Coffee & Alma Expo 11.15 Financial waypoints Juha Nuutinen, CFO 11.45 General Q&A 12.00 Closing remarks 12.15 Lunch with management Kai Telanne, CEO
  3. 3. Driving transformation in the media business KAI TELANNE, PRESIDENT AND CEO CAPITAL MARKETS DAY, HELSINKI 27/11/2013
  4. 4. 4 Strategic offerings NEWS CAREER LIFESTYLE BUSINESS will make us a winner
  5. 5. Our basic beliefs VISION MISSION The most exciting provider of information, service and experiences. The company sets the stage for the future of media. For individual freedom and well-being. VALUES SUSTAINABLE MEDIA Freedom and pluralism of journalism Team play Courage Sustainable media cultivates traditional journalistic values while integrating broader corporate responsibility in all operations.
  6. 6. today Alma Media –growing internationally BUSINESS CAREER NEWS LIFESTYLE CAREER BUSINESS LIFESTYLE CAREER BUSINESS
  7. 7. today Alma Media –growing internationally OTHER COUNTRIES OTHER COUNTRIES 12% 30% 320 1950 NET SALES 2012, MEUR FULL-TIME EMPLOYEES 2012 FINLAND FINLAND
  8. 8. Market dynamics
  9. 9. Fundamental change drivers DIGITALISATION IMPACTS THE MEDIA CONSUMPTION AND ADVERTISING MIX ECONOMIC DOWNTURN REDUCES ADVERTISING SPEND AND MEDIA CONTENT PURCHASES
  10. 10. Ad volumes tied to GDP development % 15% 10% 5% 0% -5% -10% -15% Advertising investments in Finland, y-o-y change GDP of Finland, y-o-y change 2013 YTD 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 -20% Sources: Statistics Finland, Advertisers’ Council, TNS
  11. 11. Weak market conditions prevail 2013 YTD ADVERTISING MARKET CHANGE SOURCE: TNS TOTAL ADVERTISING -9,2% ONLINE ADVERTISING PRINT ADVERTISING +5,1% -16,4%
  12. 12. This impacts business dynamics ADVERTISING SALES (COMBINED) SERVICES REVENUE -5,5% 1,4% CHANGE Q3 2013 VS.Q3 2012 CONTENT SALES AD SALES IN DIGITAL CHANNELS AD SALES IN PRINTED NEWSPAPERS -5,2% 7,9% -13,5%
  13. 13. In weak market, cost control is important CHANGE Q3 2013 VS. Q3 2012 Revenue, change Total cost, change EBIT w/o one-off items, change NEWSPAPER - 10,5% -5,3% -48,8% KAUPPALEHTI GROUP -3,5% -6,4% +23,1% DIGITAL CONSUMER SERVICES +3,9% -0,4% +33,2% OTHER +3,9% + 2,7% -33,6% GROUP TOTAL -6,1% -3,3% -28,8%
  14. 14. Need for cost control and productivity measures is the new normal in media.
  15. 15. More importantly, focus needs to be on innovation, growth and creating value from digital information.
  16. 16. Changes in business dynamics impact key figures. Still, publishing is a solid base.. DIGITAL CONSUMER SERVICES OTHER 1% 18% NEWSPAPERS 62% Revenue EBIT KAUPPALEHTI GROUP 19% Segment share of group revenues, revenue and EBIT development. YTD Q3 2013, %
  17. 17. Changes in business dynamics impact key figures. Still, publishing is a solid base...for digital growth. 90 24,3% 80 18% 60 12,9% 13,1% 50 20% 15,7% 15% 10,9% 40 20 30% 25% 70 30 28% 6% 8,8% 10% 5% 10 17,2 26,5 35,8 44 2005 2006 2007 2008 Revenue from online business Share of total revenue 40 49 57 78 62 2009 2010 2011 2012 YTD Q3 13 Sources: Statistics Finland, Advertisers’ Council, TNS
  18. 18. Media is in rapid transition.
  19. 19. We are well prepared and awake.
  20. 20. Investing in digital
  21. 21. Home market investments to support digital growth Examples 2012 - 2013: - Kauppalehti.fi digital content packages and mobile apps - Iltalehti Plus - Regional paywall and tablet trials - E-kontakti.net acquisition - Additional services for Etuovi.com - Audience targeting toolkit AlmaScope
  22. 22. International investments and partnerships digital growth support 2012: Alma Media invested 70 mEUR in market-leading recruitment portals in the Baltic states, Czech Republic, Slovakia and Croatia. 2013: Alma Media and Monster partnered in career services across the area. New countries Poland and Hungary.
  23. 23. Room for growth in digital channels ONLINE AD MARKET GROWTH RUSSIA 35% CZECH REPUBLIC SWEDEN 25% IRELAND SERBIA DENMARK FINLAND POLAND 15% SWITZERLAND UK NETHERLANDS NORWAY 5% ROMANIA GERMANY 20 -5% 40 50 80 100 120 SLOVENIA ONLINE AD SPEND PER CAPITA (€) SOURCE: ADEX BENCHMARK
  24. 24. Room for growth in digital channels ONLINE AD MARKET GROWTH RUSSIA 35% CZECH REPUBLIC SWEDEN 25% IRELAND SERBIA DENMARK FINLAND POLAND 15% UK SWITZERLAND NETHERLANDS NORWAY 5% ROMANIA GERMANY 20 40 50 80 100 120 -5% ONLINE AD SPEND PER CAPITA (€) SOURCE: ADEX BENCHMARK
  25. 25. Building the future
  26. 26. Strategy 2013 We will accelerate in 2014 DEVELOP PUBLISHING Multimedia access to news. Securing cash flow from the publishing business. Utilising the new printing facility. DIGITAL GROWTH Fostering organic growth in the service business. Integration of the acquired businesses. AGILE GROUP Strategic agility. Leadership skills. IT systems.
  27. 27. Mission: BY 2020 50% DIGITAL win the transformation game.
  28. 28. Moving towards 2020 50% ALMA MEDIA TODAY The most exciting provider of information, service and experiences. The company sets the stage for the future of media. 28% BUSINESS DIGITAL 28 % OF REVENUE - Digital services and advertising growing with good profitablity levels - Digital content income picking up - Print revenues suffering from digitalisation and from economic downcycle ORGANIC BUSINESS DEVELOPMENT LIFESTYLE STRATEGIC FOCUS AREAS CAREER M&A NEWS ALMA MEDIA TOMORROW NEWS MULTICHANNEL CONTENT RESOURCES & SKILLS LIFESTYLE BUSINESS DIGITAL SERVICES MARKETING SOLUTIONS CAREER M&A STRATEGY DIGITAL 50 % OF REVENUE BY 2020 - A booming digital services business - A revitalised newspaper business - Digital services and media growing
  29. 29. Focus areas 2014 MULTICHANNEL CONTENT DIGITAL SERVICES MARKETING SOLUTIONS RESOURCES & SKILLS
  30. 30. Focus areas 2014 - Paid digital content - Content cooperation - Use of group-level thematic content MULTICHANNEL CONTENT - Group-level multimedia service solutions - Audience targeted advertising and analytics - Mobile and web-TV advertising MARKETING SOLUTIONS - Alma Career business growth and synergies - Broadened offering for home market digital consumer services - Widened revenue streams for digital business DIGITAL SERVICES - Forerunner in digital business competencies - Cross marketing and online traffic direction - IT investments and harmonisation RESOURCES & SKILLS
  31. 31. Spearheads for Digital Growth DIGITAL CONTENT REVENUE CAREER SERVICES NEWS CAREER ONLINE TELEVISION DIGITAL ADVERTISING LIFESTYLE BUSINESS

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