App discovery is a problem
Quick facts
•  App sales decreases over time
   –  Daily sales decline, even at the #1 position



•  Mobile user base is ...
App sales decrease over time




1. March 2009 Flight Control launched
2. Three months later, it sold 1 million copies.
3....
Current tactics are not enough

                • Updated
                • Communicated with players
                • In...
Sales decrease, even at the #1 position
Mobile user base is growing
Mexico and Brazil lead LATAM growth

                         250,000	
  unique	
  
                         iPhone	
  and...
Sales   mobile Users =   ?
•  A small number of iPhone (Android) users check the
   App Store (Market) on a regular basis.	
  
So…




Reach users within apps
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App discover problem

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App discover problem

  1. 1. App discovery is a problem
  2. 2. Quick facts •  App sales decreases over time –  Daily sales decline, even at the #1 position •  Mobile user base is growing –  Mexico and Brazil lead LATAM mobile growth
  3. 3. App sales decrease over time 1. March 2009 Flight Control launched 2. Three months later, it sold 1 million copies. 3. After 10 months it sold the 2 millionth download      
  4. 4. Current tactics are not enough • Updated • Communicated with players • Integrated social networking • Reached out to media • Christmas and Holidays • Cross-promoted
  5. 5. Sales decrease, even at the #1 position
  6. 6. Mobile user base is growing
  7. 7. Mexico and Brazil lead LATAM growth 250,000  unique   iPhone  and  iPod   touch  users  in  Brazil   each  month.  
  8. 8. Sales mobile Users = ?
  9. 9. •  A small number of iPhone (Android) users check the App Store (Market) on a regular basis.  
  10. 10. So… Reach users within apps

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