How To Make It Real - Hayden Lindsey


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How To Make It Real - Hayden Lindsey

  1. 1. How to Make it Real and Innovation Today How software helps companies embrace change, deliver smarter products and drive profit Hayden Lindsey Vice President & Distinguished Engineer Enterprise Modernization, Modeling, Construction and Compilers IBM Rational Software © 2009 IBM Corporation
  2. 2. IBM Rational Software Conference 2009 How does one change and improve? How do we foster How do we effectively How do we manage How do we leverage culture change to develop with teams customized, outsourced automation to optimize across 3 continents? Where do we start? and packaged assets? enable transformation resources? to agile? 2
  3. 3. IBM Rational Software Conference 2009 Drive business innovation and reduce costs through measured and continuous process improvement Measured Capability Phase Start here! 1 Establish business and operational objectives Improvement Framework Phase Prioritize practices and define roadmap Captures over 10 years of Rational 2 Empower teams to measure, experiences in incremental adoption manage, and incrementally improve their80 IBM agiledelivery Used in over software projects Phase Accelerate adoption with tools and services 3 capability Used in conjunction with RUP, XP, Scrum and other processes Phase Report, analyze and act on results 4 Demonstrated in the Rational Insight executive dashboard Start next incremental improvement 3
  4. 4. IBM Rational Software Conference 2009 Unifying platform: Jazz Phases Phase Phase 1&2 3 4 Define objectives Accelerate Report, analyze and prioritize practices adoption and act Requirements Configuration Your Performance Definition & & Change Build existing Management Management Management Management Quality Future capabilities Management 3rd-Party IBM Jazz Capabilities Capabilities Best Practice Processes Administration: Users, Collaboration projects, process Presentation: Storage Mashups Discovery Query 4
  5. 5. IBM Rational Software Conference 2009 Phases 1 & 2: Deciding where to start Establishing an improvement roadmap Executive Business Value Workshop Service offering to elicit business and operational objectives and delivery strategies SDLC Health Assessment Service offering that assesses current health of target projects and organizations Provides a measurable and incremental improvement roadmap Customer Operational Business Challenges Objectives Best Practices Improve business alignment Requirements management Stay ahead Enterprise architecture Reduce time-to-market of the competition Improve quality Consolidated multi-platform development Test management Start small, add as needed 5
  6. 6. IBM Rational Software Conference 2009 Phase 3: Improving development and business alignment Requirements management, enterprise architecture Decide which projects and programs to pursue Financials Assess impact of the business Define use cases and complete changes to the architecture, prioritization for pipeline and define the projects and scope management to achieve desired end state Rational Focal Point Rational Rational Requirements System Effectively execute projects Composer Architect and programs with improved visibility into outcomes Scope, Tasks & Time Rational Focal Resources Integrated Point for Project project management Management Skills Better alignment of enterprise objectives and solution efforts can result in a 17% productivity improvement 6
  7. 7. IBM Rational Software Conference 2009 Phase 3: Reducing time-to-market and improving quality Consolidated multi-platform development, test management Develop multi-platform applications using common IDEs Rational Rational Developer for Application Elicit and drive evolving System z Developer Synchronize and manage test plans requirements into development with evolving requirements and and test plans development activities Rational Rational Requirements Continuously integrate code across multiple platforms, linking to Quality Manager Composer requirements and defects Rational Team Concert System z System i Distributed By reducing requirements rework, we cut costs up to 30% 7
  8. 8. IBM Rational Software Conference 2009 Phase 4: Report and analyze business results Rational Insight Integrated lifecycle intelligence Control Settings Better Results 8
  9. 9. IBM Rational Software Conference 2009 Innovation today How do we innovate? 9
  10. 10. IBM Rational Software Conference 2009 We are on the verge of a new wave of innovation... Smarter Products IT Innovation and Instrumented, Oil, Cars Telecom interconnected, and Mass and intelligent Steel, Electricity Production Steam and Heavy Engineering Building And blocks for a The Railways smarter planet Industrial Revolution 1770 1830 1875 1920 1970 2010 10
  11. 11. IBM Rational Software Conference 2009 …where embedded software becomes even more crucial for product innovation and differentiation Aerospace and Electronics Automotive Defense Apple’s iPhone is completely 90% of innovation is based F-22 Raptor (2003) contains instrumented, with GPS on electric and electronic systems 1.7 million lines of code positioning software that helps the device know where you are 80% of this innovation F-35 Lightning II will have is based on embedded software 5.7 million lines of code Key benefits Create new opportunities Enhance customer loyalty Increase revenue / profit Faster time-to-market 11
  12. 12. IBM Rational Software Conference 2009 These smarter products will play a major role for enabling tomorrow’s ecosystems, such as for smarter transportation Government Enterprises Authorities INSTRUMENTED Transportation Consumers System Geographies INTERCONNECTED Smarter Energy & Utilities Products Communities INTELLIGENT 12
  13. 13. IBM Rational Software Conference 2009 ...with a core foundation of software delivery offerings that enable smarter products Rational DOORS Web Access Rational Rhapsody Rational Team Webtop Rational MCIF for Systems Smarter Products Rational Focal Point Rational System Architect The Rational Software Platform for Systems Rational Team Concert Rational Synergy / Change Requirements Configuration Your Performance Definition & & Change Build existing Management Management Management Management Quality Future capabilities Management 3rd-Party Rational ClearCase / ClearQuest IBM Jazz Capabilities Capabilities Best Practice Processes Rational Quality Manager Administration: Users, Rational Build Forge Collaboration Presentation: projects, process Storage Mashups Discovery Query Rational Harmony Plus… 13
  14. 14. IBM Rational Software Conference 2009 Innovation journey continues IBM Software Delivery Services for Cloud Rational Software Delivery Services ON the cloud Product Compliance Requirements Configuration Definition & & Change Build & Security Management Management & Deploy Asset & Project Management Management Business Management Quality Turnkey Collaborative Application Lifecycle Management Planning & Alignment Best Practice Processes Management solution for software and systems delivery Rational Team Concert, Quality Manager, Requirements Composer, Insight, and Build Forge hosted in the Cloud Rational Software Delivery Services FOR the cloud IBM Smart Business Support WebSphere CloudBurst and IBM Smart Business Test Cloud Test Cloud Leverage Cloud resources with Rational Software Architect and Rational Build Forge Manage Cloud assets with Rational Asset Management, Quality Management and Tivoli Solutions 14
  15. 15. IBM Rational Software Conference 2009 Learn more at: IBM Rational software Ensure Web security & compliance Rational trial downloads Rational launch announcements Improve project success developerWorks Rational Rational Software Delivery Platform Manage architecture Leading Innovation Accelerate change & delivery Manage evolving requirements IBM Rational TV Deliver enduring quality Small & midsized business IBM Business Partners Enable enterprise modernization Targeted solutions IBM Rational Case Studies © Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 15
  16. 16. IBM Rational Software Conference 2009 Phase 3: Deploying best practices and tools BUSINESS DOMAIN DEVELOPMENT DOMAIN Business Planning Analyst Architect Developer Tester & Alignment Business Executive Product Collaborative Design & Project Lifecycle & Product/ Management Management Development Project Manager Compliance & Security Controller 16
  17. 17. IBM Rational Software Conference 2009 Innovation is about taking deep insight to create new value – for business and society Innovation resides at the intersection of invention and insight, leading to the creation of social and economic value. 17
  18. 18. IBM Rational Software Conference 2009 IBM continues to invest in industry assets and frameworks to help develop and deploy smarter products Industry Solutions IBM Industrial Sector Composite Business Services ISV Services Industry Frameworks Process Models Data Models PDIF Product Development Industry Frameworks Integration Framework Open, Industry Standards MIF Manufacturing Integration Framework Business Business Integration Optimization IT IIF Integrated Information Operations Framework SOA Foundation 18