Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Case Study - Successful Social Media Marketing for an Online Travel Agent (OTA)

4,521 views

Published on

An interesting case study on how Holiday Nights, UK’s largest hotel booking site catering to over 650,000 passengers per year, leveraged social media referral marketing platform - rumbido, a RateGain solution. It engages and rewards existing customers to promote these offering within their social networks, thereby creating buzz for the brand, resulting in traffic and sales for the business. With the recommendation coming from friends & family it is both non-intrusive as well as trustworthy for the buyer.

With rumbido, Holiday Nights is able to communicate the best deals to a huge audience where its own customers are its brand ambassadors and are helping the company generate sales with their word of mouth.

Published in: Technology, Business, Travel
  • Be the first to comment

×