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Product Ownership - A shared sport!

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Edit publication Agile ME 2017 - Speak: Pimp My Agile
publication titleAgile ME 2017 - Speak: Pimp My Agile
publication dateMar 18, 2017 publication descriptionAgile ME 2017

publication descriptionPowerpoint from my speak at Agile ME 2017, about how to optimize your agile process, by having an agile approach to your process as well as your product.

See publication Agile ME 2017 - Speak: Pimp My AgileSee publication
Edit publication Agile ME 2017 - Speak: Product Ownership - A shared sport!
publication titleAgile ME 2017 - Speak: Product Ownership - A shared sport!
publication dateMar 18, 2017 publication descriptionAgile ME 2017

publication description'Product Ownership' is a multi-faceted complex function that gets more and more challenging with additional variables; product industry/project nature, market drivers, technology and functionality being examples of external variables; while distributed teams, team structure and team size being internal variables- to name a few. 'Product Ownership' function is expected to be carried out by Product Owner. In reality it becomes a shared sport of disparate stakeholders. While PO controls and drives priorities and scope, he/she highly depends on team members for effective/efficient decision making across the product/project. In this interactive talk, we will elicit audience's understanding of this function and will try to explore what skillset(s) is/are critical to ensure the success for this function.

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Product Ownership - A shared sport!

  1. 1. Product Ownership A shared sport
  2. 2. GOLD SPONSORS BRONZE SPONSOR SUPPORTER MEDIA PARTNERS SPONSORS & PARTNERS
  3. 3. Who here is a Product Owner?
  4. 4. Two Examples of a Product Owner Mirza Asfaar Baig Rasmus Runberg • Product Owner at Teletronics • +10 years of project experience • Product Dev & Agile Consultant • 10 years of experience
  5. 5. How would you define a Product Owner?
  6. 6. The Reality of a Product Owner The “SCRUM” definition of a Product Owner
  7. 7. The Reality of a Product Owner
  8. 8. The Reality of a Product Owner
  9. 9. The Reality of a Product Owner
  10. 10. The Reality of a Product Owner
  11. 11. The Reality of a Product Owner
  12. 12. Expectations  Create a shared vision and helps builds consensus  The one person ultimately responsible for the return on investment (ROI)  Must have a firm understanding of the business domain  Be able to prioritize work based on business values  Liaison between the stakeholders (Dev Team, clients, management etc.) • Value thinking • Analytical skills • Trust building • Facilitation • Decision making • Leadership & alignment • Communication at all levels and Skills
  13. 13. It’s a shared sport … In order to succeed as a Product Owner, it is essential that he/she utilize the entire business PO SM Market Trends Org. Customer Dev Team Other PO’s Partners Luckily the PO Isn’t Alone
  14. 14. Other factors that will affect the PO • The organization size and culture • Size of the product • Stage of product (lifecycle)
  15. 15. Real Life Example
  16. 16. PO Functions Product Functions • Ownership • Prioritization • Value Delivery Behavioral Functions • Enactment of Agile framework • Enactment of Agile values • Team Empowerment (forget “cover-your-ass” games)
  17. 17. • Collaboration! • Only by standing together and utilizing skills from the development teams, the organization, the clients etc. the PO will stand a chance • The Product Owner should see himself more as a facilitator, that ensures things get done, and dots are connected, rather than the single entity (single point of failure) that has to do it all • Value-driven • Focusing on the vision and the value to deliver, by asking “why” and telling “what” and “when” - Never “how”! • Delivery-driven Mindset of a Successful PO
  18. 18. So can you truly be a PO if you’re not empowered? (Being the Product CEO)? Question for the audience … Are you as a PO ready to be the fire of your product?

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