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Tumblr for Online Media Use

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Tumblr for Online Media Use

  1. 1. Tumblr forOnline MediaUseRashynda Whitworth
  2. 2. What is Tumblr & Who does itappeal to? Tumblr is most commonly explained as a micro-blogging platform. It’s a combination of blogging, Twitter and Facebook. It ups the creativity and lacks the character restrictions. According to Quantcast, about 45% of Tumblr users are aged between 18 – 34.
  3. 3. Why should you have one? Tumblr gives any online publication the ability to relate to its consumers on an informal and intimate level. With the combination of blog and image sharing, Tumblr helps create awareness fast.
  4. 4. Setting up your Tumblr account It’s easy to do! All you have to do is enter your email, create a URL, and password. Spend some time exploring the dashboard:
  5. 5. Tips Explore and follow the Tumblrs in the categories you want to appeal to. You increase your own visibility the more you interact with others on Tumblr. With every like or repost your name and URL show up at the bottom of the page. Be sure to self-link and tag related words on every original Tumblr post. Post frequently on Tumblr. It is ok to send 5 – 10 posts in one day. Link back to original content and encourage interaction from your Tumblr followers.
  6. 6. Examples Popular publication websites use Tumblr to post pictures or quotes with links to their articles.  Think of Tumblr as a complement to your original website.  Some good examples:  http://entertainmentweekly.tumblr.com/  http://theatlantic.tumblr.com/ Huffington Post uses Tumblr to make more informal connections with “behind the scenes info from the editors”.  http://huffingtonpost.tumblr.com/

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