Integrating Social Media

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Integrating Social Media

  1. 1. Integrating social media<br />
  2. 2. There are only 4 things social media is to your marketing:<br />A communication tool<br />A branding tool<br />A SEO tool<br />A traffic boosting tool<br /> That’s it!<br />
  3. 3. So let’s talk basics<br />
  4. 4. Know your audience<br />
  5. 5. Where are they?<br />
  6. 6. How will you measure?<br />Determine what you want to measure.<br />Sales? <br />Leads?<br />Subscriptions?<br />Downloads?<br />Entries?<br />
  7. 7. Remarkable content<br />
  8. 8. What do you do with it?<br />Content makes the website go round<br />Drive traffic on Twitter<br />Content will draw them in<br />Now what do you want them to do?<br />Be useful in groups on LinkedIn<br />Expand your brand’s reach on Facebook<br />Sharing valuable content; yours and others<br />Don’t forget video <br />
  9. 9. WOM – Word of Mouth Marketing<br />
  10. 10. Summary<br />Remarkable content trumps anything else<br />Engage and build relationships<br />Decide what’s important and how you’ll measure it<br />Monitor and adjust when necessary, learn from your trial and error<br />
  11. 11. Connecting <br />@silversquare on Twitter<br />raquel@silversquareinc.com<br />Facebook.com/graybox<br />317-576-8511 office line<br />ask.silversquareinc.com – we’ll answer your toughest marketing questions <br />

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