How big is your after market service: are you prepared to cash on after sales

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In this paper published in Indian Management, Dr TR Madan Mohan, Rudresh S Basavarajappa and R Ganapathy describe why after-market or after sale process is important from revenue and customer engagement perspective. The paper describes a comprehensive after market framework consisting of service operation, service resource, service product and service organization dimensions. OEMs and their dealers across different verticals like automotive, construction equipment, mining, heavy industry can benefit from uncovering the inefficiencies in their after market operations and grow sustainable revenues.

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How big is your after market service: are you prepared to cash on after sales

  1. 1. White paper published in Indian Management Magazine on November 2013 edition. On How Big is your Aftermarket Service? (An Effective Aftermarket Experience helps original equipment manufacturers in branding and improve customer intent to repurchase) By: Dr. T. R. Mohan, Managing Partner, Browne & Mohan Rudresh S Basavarajappa, CEO & Chairman, Quest Informatics Pvt. Ltd. R Ganapathy, Practice Leader, Browne & Mohan

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