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Many companies attempt changes on sales front. They may implement sales process, adopt CRM or invest in more direct sales resources. However the net effect may be less than what is expected. For an effective sales transformation, companies must design and orchestrate a comprehensive process involving five levers. These are sales resources, sales process, sales force, sales operations and sales-marketing alignment. In this video, Browne & Mohan consultants share sales transformation process and steps to roll out one in a company.