RankTank.euRankTank.eu/ is a public domain application
RankTank.euDont just query your brand name.•   You should be #1 and dominate the results for that. The goal is to be #1 fo...
RankTank.eu•   Your Enterprise or brand (ECR)?•   Consumers (CCR)?•   Media (MCR?)•   Competitors and others (OCR)?http://...
RankTank.euRank your – and competitors – brand:• in any search engine (Google, Bing, Yahoo)• in any national search engine...
RankTank.eu• Rank multiple brand names, products, opinions,issues, locations, PR messages, advertising slogans,buzzwords, ...
RankTank.eu• Brand managers: rank your organic and paid keywords, PR  messages and ad slogans• Marketers: rank competitors...
RankTank.eu• Law firms & legal counsel: rank key pages concerning  lawsuits, class actions, legislators• IR: rank priority...
RankTank.eu• Academic institutions: rank pages citing your faculty, other  universities, research establishments, governme...
RankTank.eu• Manufacturers: rank online performance by product name,  SKU; track Web and retailer/distributor sites• Retai...
RankTank.eu• Score the increase or decrease in rank-weighted search  results pages (yours, competitors) as they rise or fa...
RankTank.eu• Benchmark your brand against competitors in your  business sector and against peers.• Compare aggregate (non-...
RankTank.euWe can set up a wide range of custom features andfunctions for expanded use of RankTank. Contact usat info@rank...
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Use RankTank to score Web & Social Web performance

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Use RankTank to score a company, brand or organization performance on the Web or Social Web

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Use RankTank to score Web & Social Web performance

  1. 1. RankTank.euRankTank.eu/ is a public domain application
  2. 2. RankTank.euDont just query your brand name.• You should be #1 and dominate the results for that. The goal is to be #1 for good associations people have with your brand, like “value”. And invisible for bad ones, like “complaints”.Query your brand name & a modifier keyword, e.g.:• brand + reviews, brand + ratings, brand + complaint, brand + [PR message], brand + [ad slogan], brand + value, brand + sucks, brand + boycott, brand + quality, brand + employment, brand + lawsuit, brand + ROI, etc...Who claims the Top 20 results for your name & keywords?• The Top 20 search engine results pages (SERPs) are prime online selling, reputation and branding space. RankTank.eu/ is a public domain application
  3. 3. RankTank.eu• Your Enterprise or brand (ECR)?• Consumers (CCR)?• Media (MCR?)• Competitors and others (OCR)?http://RankTank.eu/ enables you to track a brandscontrol (or lack of) of its online visibility inWeb, blog and social Web search engines. RankTank.eu/ is a public domain application
  4. 4. RankTank.euRank your – and competitors – brand:• in any search engine (Google, Bing, Yahoo)• in any national search engines (.com, .co.uk, .eu, etc)• for Web, blog, & Social search (websites, blogosphere, social networks)• on websites and in app stores RankTank.eu/ is a public domain application
  5. 5. RankTank.eu• Rank multiple brand names, products, opinions,issues, locations, PR messages, advertising slogans,buzzwords, executives names, and more.• Find out if consumers use the same terms whendiscussing you that you use in your commercialmessaging to them.• Analyze your industry by what consumers and themedia talk about instead of the keywords you stress-- they are not always the same. RankTank.eu/ is a public domain application
  6. 6. RankTank.eu• Brand managers: rank your organic and paid keywords, PR messages and ad slogans• Marketers: rank competitors’ consumer satisfaction (“complaint”, “ratings”) & engagement strategies (“rewards”, “loyalty”)• Channel managers: rank partners, affiliates, distributors and agents• Corporates: rank subsidiaries’ corporate and brand names RankTank.eu/ is a public domain application
  7. 7. RankTank.eu• Law firms & legal counsel: rank key pages concerning lawsuits, class actions, legislators• IR: rank priority pages dealing with investor or financial media comment, regulators, activists• PR: rank influential pages addressing reputation, image, perceptions, issues, crises, special interests• HR: rank sensitive pages about career opportunities, layoffs, disgruntled employees RankTank.eu/ is a public domain application
  8. 8. RankTank.eu• Academic institutions: rank pages citing your faculty, other universities, research establishments, government• Research firms: rank thought leadership and human interest pages about news events, social issues, opinions• Public sector: rank the effectiveness of public information & educations campaigns• Not-for-Profits & charities: rank valuable pages about donors, endowments, grassroots support RankTank.eu/ is a public domain application
  9. 9. RankTank.eu• Manufacturers: rank online performance by product name, SKU; track Web and retailer/distributor sites• Retailers: rank online performance for eTail vs. retail, price comparison agents and apps, shop bots• Services: rank online visibility of branch/office network, geo/local search• Equity Managers: rank investments by online performance, visibility and popularity proxies RankTank.eu/ is a public domain application
  10. 10. RankTank.eu• Score the increase or decrease in rank-weighted search results pages (yours, competitors) as they rise or fall in the search rankings• Score Enterprise/Brand performance as it fluctuates in the search rankings in response to company announcements, product launches, store openings, PR programs, advertising campaigns, promotions, sponsorships, product placements• Analyze your visibility by region or branch network by pages claimed in Top local search results RankTank.eu/ is a public domain application
  11. 11. RankTank.eu• Benchmark your brand against competitors in your business sector and against peers.• Compare aggregate (non-identifiable) search performance scores for all companies in your business sector (a custom feature).• Set and track KPIs for brand and product names, SKUs and service names.• Download your rank-weighted search results scores as a CSV at no cost, no license required. RankTank.eu/ is a public domain application
  12. 12. RankTank.euWe can set up a wide range of custom features andfunctions for expanded use of RankTank. Contact usat info@ranktank.eu to discuss your requirements. RankTank.eu/ is a public domain application

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