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Tanishq at PVR - Ideas Presentation


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Cinema advertising ideas for client

Published in: Marketing
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Tanishq at PVR - Ideas Presentation

  1. 1. Opportunity to engage with relevant audience during the prime Diwali period by leverage on higher cinema footfalls on account of festive blockbuster releases. Moreover, like gold purchase, movie viewing with family during Diwali has also been a tradition that Indians have been following, with big family movie lineup during that period. Contest gratification Tanishq Gold Coins.
  2. 2. Sponsorship of festival to establish Tanishq Regional Wedding Collection range inspired by different Indian cultures, preferred by Indian brides
  3. 3. Opportunity to reinforce the Tanishq 10 Promises using cinema media
  4. 4. Female celebrity oriented movie association
  5. 5. Mia by Tanishq truly symbolizes the spirit of these empowered women. P VR is dedicating a day to celebrate ‘womanhood’ by letting her hair down and enjoy movies
  6. 6. Selfie zone in foyer for couples to click their ‘Sparkling Soulmate’ picture and upload on social media. Best entries win movie tickets
  7. 7. Gold Class offers Pure Gold Superlative quality and experience , as offered by Tanishq.