Corporate Voice | Weber Shandwick India Profile


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Corporate Voice | Weber Shandwick is India\'s most awarded Image Management & Counselling Agency. The presentation gives a perspective on our achievements & practices.

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Corporate Voice | Weber Shandwick India Profile

  2. 2. INTRODUCTION Weber Shandwick is a global public relations and communications leader. Headquartered in New York, Weber Shandwick are counselors to 15 of Fortune’s top 20 companies and recognized for strong corporate reputation and issue management expertise worldwide WEBER Named Global Agency of the Year 2009 by the Holmes Report and Large Agency of the Year 2008 by PR News, Weber Shandwick operates SHANDWICK through its joint venture Corporate Voice | Weber Shandwick in India. CORPORATE Since its inception in 1992, Corporate Voice | Weber Shandwick has VOICE | WEBER played a leading role in development of the Public Relations industry in India. We have grown to be one of the largest consultancies in the local SHANDWICK market, currently employing over 150 communications professionals from diverse disciplines and serving over 110 leading Indian and multinational corporations on a retainer basis. 126 offices in 77 markets worldwide
  3. 3. WE'RE PART OF SOMETHING BIGGER INTER PUBLIC GROUP Puneet Taneja digitalstage w ww.digitalsta A Corporate Voice I Weber Shandwick Group Company 212, Second Floor, Okhla Industrial Estate, Phase III, New Delhi – 110020, INDIA T : +91-11-40501200 M : +91-9810023281 E :
  4. 4. LEADERS AT RUNNING MULTI-MARKET PROGRAMMES… Client Serviced By Client Since 29 offices 2006 44 offices 1995 …endorsed by 25 offices 1996 Harvard Business School 9 offices 1996 26 offices 1986 22 offices 1997 17 offices 1999 12 offices 2003 13 offices 2003
  5. 5. A PROUD RECORD OF INDUSTRY LEADERSHIP Current Global Agency of the Year PR industry’s first ever winner at Cannes Lion Awards Platinum SABRE Award for Best Campaign of the Year More than 400 awards in 4 years across our global network Business Superbrand 2007, 2008, 2009 Global Chariman Jack Leslie appointed by the President of USA as the Board of Director to The United States African Development Foundation (USADF)
  7. 7. ALL INDIA We service large Indian and multinational corporates through a NETWORK OF network of owned and associate offices across India: OFFICES Owned offices Delhi Mumbai Bangalore Kolkatta Chennai Associate offices Hyderabad, Pune, Chandigarh, Lucknow, Jaipur, Ahmedabad Expandable network Bhopal, Indore, Coimbatore, Kochi, Trivandrum, Patna, Ranchi, Bhubneshwar, Guhawati, Nagpur, Nashik, Surat, Vadodara, Vishakapatnam, Ludhiana, Amritsar, Lucknow, Kanpur, Uttaranchal, Haryana, Himachal Pradesh, Jaipur, Jodhpur, Bhopal, Indore, Coimbatore, Patna, Ranchi, Bhubneshwar, Guhawati, Pondicherry, Coimbatore, Salem, Madurai, Raipur, Bilaspur, Sikkim…
  8. 8. INDIA Our unrelenting commitment to deliver outstanding work for our clients INDUSTRY has been recognized internationally. Today, Corporate Voice | Weber Shandwick prides itself as the most awarded PR Agency in India, with RECOGNITIONS & global industry awards and recognition from clients: AWARDS • Co-led the P&G/ Gillette Campaign "To shave or not" which won the Gold and Silver in the Media Lions Category at Cannes Awards 2009 • United Nations Grand Prize for PR Excellence 2007 • First agency in India to win the IPRA Golden Award 2007 • Media's Asia Pacific PR Campaign of the Year 2007/2006 • NDTV PR Team of the Year Award 2007 for Honda Civic • Media's Asia Pacific PR Network of the Year 2006 • First agency in India to win the Asia Pacific PR Week Gold Award (2005) • McDonald’s International Global Award for the best public relations launch program in India in 1997 • Maximum coverage award for India in 2001 by LG Electronics, Korea • Outstanding Contribution to a Launch Event – Gillette India in 2005
  9. 9. ADVOCACY APPROACH With the introduction of our new Advocacy communication planning methodology we have taken the best from modern communication campaigning and applied to the new empowered consumer/ citizen environment companies are increasingly facing
  10. 10. Corporate Voice | Weber Shandwick operates dedicated practice groups, OUR PRACTICE which bring local and international expertise together to help add value GROUP MODEL to clients. These practice groups work seamlessly together, both cross-borders and within offices to ensure that we are able to put together teams of people with the expertise which best matches client needs. Corporate Public Affairs Healthcare Technology Consumer Financial Industry verticals: Digital/ Social Media Travel & Hospitality, Infrastructure, Automobiles
  11. 11. Corporate Voice | Weber Shandwick has drawn from its strong expertise OUR OFFERINGS: across various practices to create a suite of services specially suited for companies in today’s context Corporate Reputation Media Management • Reputation research and program • Media monitoring development • Media relations • Messaging and positioning • Press conferences • Corporate communication policy • Media tours development • News releases • CSR programme development • One-on-one interviews Public Affairs Financial Communication • Issues Tracking & regulatory • Secondary offer/ listings analysis • IPO management • Stakeholder mapping and audit • Value based positioning • Strategic government relations • Investor outreach • Politically-focused media relations • Financial media outreach • Policy advocacy • Collateral development Crisis Management Special Services • Senior management counsel • Event management support • Intelligence gathering • Training & Development • Media response • Content development • Crisis training and avoidance • Online reputation management
  12. 12. We work with some of the best names in the business. We have a strong INDIA CLIENTS base of over 110 retainer clients. Some of our major clients include names like: Consumer : Gillette, Honda Siel Cars, LG Electronics, Whirlpool, ITC (Personal Care), General Mills Corporate : Australian Trade Commission, Hero Honda, Moser Baer Healthcare: Apollo Hospitals, MSD (Merck & Co., US), Dabur, USAID Technology: Gartner, Agilent Technologies, Hitachi GST, Progeon (Infosys) Infrastructure: DSC Limited, IREO, Bombardier, DP World Travel & Hospitality: Oberoi Hotels, KLM Royal Dutch Airlines, American Airlines, Etihad Airways, Tourism Australia Financial: SBI Cards, GE Capital, India Value Fund, Temasek Media: Times Now, ET Now, Filmfare Awards, Radio Mirchi Awards
  13. 13. INDIA CLIENTS Technology Media / Entertainment Corporate / Consumer
  14. 14. INDIA CLIENTS Aviation Tourism / Hospitality Financial Healthcare
  15. 15. Client Servicing Structure Shiv Reddy, CEO, India Atul Ahluwalla, President, India National Strategy Dilip Yadav, Executive Vice President, India Team Admin Support Rakhi Khanna Client Staff Branch Manager Contacts Account Director New Delhi Team Core Bangalore Team Account Manager Servicing Kolkata Team Team Chennai Team Account Supervisor Account Executive Jaipur Pune Bhopal Cochin Hyderabad Ahmedabad Chandigarh Associate Associate Associate Associate Associate Associate Associate
  16. 16. OUR EVALUATION MODEL Analysis for media coverage against ANALYSIS quality and quantity Message penetration and penetration KEY MESSAGES of target consumers (reach and frequency) Audit amongst media to get views on PERCEPTION AUDITS Company / Brand Ad equivalent AD VALUE Colour v/s non colour Pictoral v/s non pictoral Achieve desired outcome